Question 1

AI & Data Handling

Accepted Answer

RevSure uses AI responsibly across pipeline forecasting, attribution, and GTM intelligence, with governance, transparency, and accuracy built in. This section answers common questions about AI usage, including its use of Google Gemini LLM models, data extraction, governance, and visitor identification.

Question 2

AI Security FAQ's

Accepted Answer

RevSure uses both predictive AI/ML, trained on your GTM data to predict at the lead, account, opportunity, campaign, and channel level, and generative AI. This FAQ explains the AI technologies RevSure uses and the security controls around them, for teams evaluating AI risk.

Question 3

Analytics

Accepted Answer

RevSure goes beyond attribution to deliver analytics that improve pipeline velocity, predictability, and ROI. It measures how each touch, campaign, and channel accelerates deals across the full funnel, from first visit to closed-won, so marketing and sales teams can see what actually moves pipeline and act on it rather than just report on it.

Question 4

Capture Out-of-Home (OOH) Activities

Accepted Answer

RevSure can capture out-of-home (OOH) activity in attribution by pulling MAID tracking data from location vendors and OOH agencies into its multi-touch attribution views, and by using geo-filtered incrementality testing. This lets you measure the pipeline impact of OOH campaigns alongside digital channels.

Question 5

Configure Marketo Integration for Agent Writeback

Accepted Answer

This guide configures Marketo for agent writeback in RevSure. In Agent Hub, open Tool Config, add a Marketo writeback tool, and connect it using a dedicated Marketo role, user, and web service. Once configured, RevSure agents can write updates back into Marketo automatically.

Question 6

Conversion Tracking

Accepted Answer

RevSure tracks leads from first web visit to opportunity creation across multiple ad platforms, even when cookies or JavaScript are blocked, using its first-party pixel and multi-level tracking. This gives you complete conversion tracking end to end, so no touch in the journey is lost.

Question 7

Data Dictionary- Account

Accepted Answer

The Account entity in RevSure's data dictionary represents a company record, unified from your connected source systems. This reference describes the Account entity, its fields, and how each maps from systems like your CRM, so you know exactly what every account-level field means and where it came from.

Question 8

Data Dictionary- Activity

Accepted Answer

The Activity entity in RevSure's data dictionary represents an engagement or interaction record, such as a meeting, email, or call, unified across source systems. This reference describes the Activity entity, its fields, and how each maps from your connected tools.

Question 9

Data Dictionary- Ad

Accepted Answer

The Ad entity in RevSure's data dictionary represents an individual advertisement from a connected ad platform. This reference describes the Ad entity, its fields, and how each maps from source systems like Google Ads, LinkedIn, and Meta.

Question 10

Data Dictionary- Ad Analytics

Accepted Answer

The AdAnalyticsDaily entity in RevSure's data dictionary holds day-level performance metrics for ads, such as impressions, clicks, and spend. This reference describes the entity, its fields, and how each maps from your connected ad platforms.

Question 11

Data Dictionary- Ad Click

Accepted Answer

The AdClick entity in RevSure's data dictionary represents an individual click on an ad. This reference describes the AdClick entity, its fields, and how each maps from source ad platforms, so click-level data ties cleanly into attribution.

Question 12

Data Dictionary- Campaign

Accepted Answer

The Campaign entity in RevSure's data dictionary represents a marketing campaign record unified across your connected systems. This reference describes the Campaign entity and its fields, so campaign data is consistent wherever it originated.

Question 13

Data Dictionary- Campaign Cost

Accepted Answer

The CampaignCostDaily entity in RevSure's data dictionary holds day-level cost and spend data for campaigns. This reference describes the entity, its fields, and how each maps from source systems, so cost data feeds ROI and efficiency reporting accurately.

Question 14

Data Dictionary- Campaign Influence

Accepted Answer

The CampaignInfluence entity in RevSure's data dictionary captures how campaigns influenced leads, contacts, and opportunities. This reference describes the entity, its fields, and how each maps from source systems, underpinning multi-touch attribution.

Question 15

Data Dictionary- Campaign Member

Accepted Answer

The CampaignMember entity in RevSure's data dictionary links a person to a campaign they engaged with. This reference describes the CampaignMember entity, its fields, and how each maps from your CRM and marketing automation.

Question 16

Data Dictionary- Internal User

Accepted Answer

The InternalUser entity in RevSure's data dictionary represents a user within your organization, such as a rep or owner. This reference describes the InternalUser entity, its fields, and how each maps from your source systems.

Question 17

Data Dictionary- Lead

Accepted Answer

The Lead entity in RevSure's data dictionary represents a prospect record. RevSure treats leads and contacts as a single Lead entity, tracking status history from both objects under one ID. This reference describes the Lead entity, its fields, and how each maps from your CRM.

Question 18

Data Dictionary- LeadStatus

Accepted Answer

The LeadStatus entity in RevSure's data dictionary captures the status values a lead moves through and their change history. This reference describes the LeadStatus entity, its fields, and how each maps from your CRM, so funnel-stage reporting stays accurate.

Question 19

Data Dictionary- List of Derived Dimensions

Accepted Answer

This reference lists the derived dimensions in RevSure's data model: fields RevSure computes from raw source data rather than pulling directly, such as classifications and standardized groupings. Use it to understand which dimensions are calculated and how they are defined.

Question 20

Data Dictionary- Opportunity

Accepted Answer

The Opportunity entity in RevSure's data dictionary represents a deal record. This reference describes the Opportunity entity, its fields, and how each maps from your CRM, so pipeline and revenue reporting reflects your deals accurately.

Question 21

Data Dictionary- Opportunity Lead Role

Accepted Answer

The OpportunityLeadRole entity in RevSure's data dictionary links people to an opportunity and the role they played, such as buyer or influencer. This reference describes the entity, its fields, and how each maps from your CRM, supporting buying-group attribution.

Question 22

Data Dictionary- Opportunity Partner

Accepted Answer

The OpportunityPartner entity in RevSure's data dictionary captures partner involvement on an opportunity. This reference describes the entity, its fields, and how each maps from your CRM.

Question 23

Data Dictionary- Opportunity Stage

Accepted Answer

The OpportunityStage entity in RevSure's data dictionary represents the stages a deal moves through and their history. This reference describes the entity, its fields, and how each maps from your CRM, underpinning stage-conversion and velocity reporting.

Question 24

Data Dictionary- Person

Accepted Answer

The Person entity in RevSure's data dictionary represents an individual, resolved from duplicate records across your source systems into one unified profile. This reference describes the Person entity, its fields, and how each maps from your connected tools.

Question 25

Data Dictionary- Product

Accepted Answer

The Product entity in RevSure's data dictionary represents a product or offering tied to opportunities and revenue. This reference describes the Product entity, its fields, and how each maps from your source systems.

Question 26

Data Dictionary- Reporting Tables- Account Detail

Accepted Answer

The Account Detail reporting table gives an account-level view of pipeline, engagement, and attribution in RevSure. This reference describes the fields in the Account Detail table so you can build and interpret account reports accurately.

Question 27

Data Handling and Resolution Scenarios

Accepted Answer

RevSure's account-level opportunity attribution handles cases where opportunities have no explicit or incomplete contact associations. It takes a holistic account view, attributing based on the broadest influence across the account, so deals still get credited correctly even when contact linkage is missing.

Question 28

Data Management & Assets

Accepted Answer

RevSure provides historical continuity, governance, and accessible data for enterprise teams. This page covers history tracking of custom attributes, user management, the data dictionary, and reporting tables, so you can see how RevSure preserves and governs your data over time.

Question 29

De-anonymization

Accepted Answer

RevSure's de-anonymization turns anonymous website engagements into named, high-priority leads. This page explains how it works, which integrations it supports, and how to view and manage de-anonymized visitors and accounts, so anonymous traffic becomes pipeline you can act on.

Question 30

Full Funnel Attribution

Accepted Answer

RevSure performs attribution across the entire funnel, from anonymous visitor to closed-won, mapping the impact of marketing activity to every funnel movement. It supports comprehensive campaign attribution and influence analysis, and its Booking Value metric reflects closed-won deals, so you can trace revenue back to the campaigns and channels that produced it.

Every answer, in one place

Concepts

How do you measure marketing attribution?

What are the best AI tools for sales and GTM?

What is GTM AI?

What is a buying group in B2B sales?

What is a context layer for AI?

What is a semantic layer?

What is agentic AI for GTM?

What is an MCP server?

What is identity resolution?

What is marketing attribution?

What is multi-touch attribution?

What is pipeline forecasting?

What is revenue attribution?

What is revenue intelligence?

Who offers the best AI GTM agent?

Why is attribution important in digital marketing?

Attribution & analytics

Analytics

Full Funnel Attribution

Net-New Persons and Accounts through Deanonymization

RevSure Attribution Types and Uses

RevSure Data Platform: The Foundation of Full Funnel AI Intelligence

Platform

AI & Data Handling

Capture Out-of-Home (OOH) Activities

Data Handling and Resolution Scenarios

Data Management & Assets

De-anonymization

How RevSure Supports Customer Business Taxonomies & Classifications

How to Add Reddit Data Source to RevSure

How to add RevSure.AI Tag in Google Tag Manager

RevSure - Campaign Channel Classification

RevSure - URL-Based Campaign Associations

RevSure Advanced Data Handling FAQ's

Integrations & tracking

Configure Marketo Integration for Agent Writeback

Conversion Tracking

How to Add Objects in RevSure Salesforce Data Connection

How to Add RevSure First Party Pixel into your SquareSpace Website

How to Add a Salesforce Data Source in Data Hub

How to check if Multi-Currency is enabled in Salesforce

How to configure "Login with SSO" in Salesforce

How to give field-level permissions in Salesforce

Integrations

RevSure 6Sense Manual Integration FAQs

RevSure 6sense Company Identification Enrichment Integration Implementation Guide

RevSure 6sense Lead Scoring & Firmographics Enrichment Integration Implementation Guide

RevSure Breakout Integration Implementation Guide

RevSure Cookieless Tracking

RevSure Databricks Integration Implementation Guide

RevSure Demandbase Integration Implementation Guide

RevSure Drift Integration Implementation Guide

RevSure Facebook Ads Integration Implementation Guide

RevSure G2 Integration Implementation Guide

RevSure Gong Integration Implementation Guide

RevSure GoodMeetings Integration Implementation Guide

RevSure Google Ads Integration Implementation Guide

RevSure Google Analytics Integration Implementation Guide

RevSure Google Search Console Integration Implementation Guide

RevSure Hubspot Integration Implementation Guide

RevSure Linkedin Integration Implementation Guide

RevSure Marketo Integration Implementation Guide

RevSure Microsoft Ads Integration Implementation Guide

RevSure Mixpanel Integration Implementation Guide

RevSure Mountain Integration Implementation Guide

RevSure Navattic Integration Implementation Guide

RevSure Outreach Integration Implementation Guide

RevSure Pardot Integration Implementation Guide

RevSure Qualified Integration Implementation Guide

RevSure RB2B Integration Implementation Guide

RevSure RollWorks Integration Implementation Guide

RevSure Salesloft Integration Implementation Guide

RevSure Sendoso Integration Implementation Guide

RevSure Server-Side Tracking — WordPress Integration Guide

RevSure Twitter Integration Implementation Guide

RevSure Website Tracking - Cookie Data Persistence Details

Revsure Intercom Integration Implementation Guide

Revsure Redshift Integration Implementation Guide