RevSure Comprehensive FAQ

Learn how RevSure enables unified business hierarchies through Custom Dimensions, Business Mapping, and Campaign Channel Classification, ensuring consistent mar

Explore RevSure’s webhook integration ability- real-time triggers, seamless GTM stack plug-ins & full-funnel execution for marketing, sales, and RevOps.

Explore how RevSure’s Data Platform unifies, secures, and explains GTM data—powering transparent, auditable, and scalable Full Funnel AI intelligence.

Learn how to set up Marketo integration for Agent Writeback in RevSure to sync leads, update activities, and enable closed-loop GTM automation.

See how RevSure identifies net-new persons and accounts using deanonymization logic, CRM matching, and AI-based fuzzy and vector comparisons.

Discover how RevSure tracks Out-of-Home (OOH) ads using MAID data, geo-filters, and AI-driven Market Mix Modeling to measure real pipeline impact.

RevSure’s Entity Resolution Framework cleans and deduplicates records across systems. Ensure accurate data, better attribution, and seamless CRM integration.

Learn how RevSure’s Rudderstack-based tracking pixel uses cookies, manages consent with OneTrust, and ensures secure, compliant data persistence.

Explore RevSure’s daily_projection_log reporting table. Track pipeline projections with structured data fields for accurate forecasting and decision-making.

Explore RevSure’s pipeline_detail table for opportunity-level insights. Track account, industry, funnel timestamps, close dates, & conversion probability.

Review RevSure’s pipeline_by_quarter_end table for end-of-quarter opportunity snapshots, tracking stage, type, value, campaigns, activities, and funnel duration

Explore RevSure’s pipeline_by_quarter_start table for quarterly snapshots of opportunities, tracking stage, type, value, campaigns, activities, and age.

Review RevSure’s lead_history reporting table for historical tracking of leads, including IDs, accounts, opportunities, and funnel stage transitions.

Explore RevSure’s lead_detail reporting table covering lead IDs, account links, opportunity details, source systems, funnel timestamps, & conversion probability

Review RevSure’s booking_detail reporting table with fields for opportunity IDs, account details, values, close dates, industries, and opportunity stages.

Explore RevSure’s all_historic_opportunity reporting table with fields for IDs, pipeline creation, close dates, values, activities, and campaign touches.

Review RevSure’s account_detail reporting table with fields like Account ID, Owner, Country, & ML-based pipeline & booking propensities for accurate reporting.

Explore RevSure’s Derived Dimensions, including account touchpoints, lead and opportunity velocity, funnel metrics, & activity counts for advanced GTM analysis.

Review RevSure’s Product Data Dictionary with details on attributes like product name, family, code, unit price, ISO currency codes, and source system mappings.

Explore RevSure’s Person Data Dictionary with details on attributes like name, email, phone, job title, account ID, and system mappings for leads and contacts.

Explore RevSure’s OpportunityStage Data Dictionary with entity attributes, stage probabilities, closed/won flags, and mappings to Salesforce and HubSpot systems

Review RevSure’s OpportunityPartner Data Dictionary, covering entity attributes, partner roles, primary account flags, & Salesforce mappings for opportunity.

Explore RevSure’s OpportunityLeadRole Data Dictionary with entity details, role definitions, primary lead flags, and Salesforce field mappings for opportunities

Review RevSure’s Opportunity Data Dictionary with detailed entity descriptions, attribute mappings, and source system integrations for pipeline analytics.

Review RevSure’s LeadStatus Data Dictionary with entity details including default flags, conversion states, funnel positions, and source system tracking.

Explore RevSure’s Lead Data Dictionary with details on lead IDs, campaign links, behavior and demographic scores, first-touch attribution, and tracking fields.

Learn how RevSure manages InternalUser records, including user IDs, roles, teams, and email mappings across Salesforce, HubSpot, Marketo, Pardot, and Outreach.

Learn how RevSure’s CampaignMember entity tracks lead-to-campaign associations, engagement timestamps, and response status across Salesforce, HubSpot, and more.

Explore RevSure’s CampaignInfluence Data Dictionary, tracking opportunity, campaign, and lead associations with influence metrics for accurate insights.

Review RevSure’s CampaignCostDaily Data Dictionary with attributes for daily budget, spend, cost, & source mapping across Facebook Ads, LinkedIn, and Google Ads

Explore RevSure’s Campaign Data Dictionary with attributes for costs, budgets, objectives, impressions, and source mappings across CRM and ad platforms.

Explore RevSure’s AdClick Data Dictionary with click-level metrics, ad and campaign associations, device types, and Google Ads source mappings.

Discover RevSure’s AdAnalyticsDaily Data Dictionary with clicks, impressions, conversions, reactions, and cross-platform mapping for ad performance tracking.

Explore RevSure’s Ad Data Dictionary with detailed attribute definitions, budgets, costs, statuses, and source system mappings across ad platforms.

View RevSure’s Activity Data Dictionary with detailed attribute definitions, lifecycle tracking, and source system mappings across CRM, MAP, and sales tools.

Explore RevSure’s Account Data Dictionary with attribute definitions, field mappings, and source system integration details for CRM, MAP, and ABM platforms.

RevSure ensures historical continuity, data governance, & user-friendly access with history tracking, role-based permissions, data dictionaries, & tables.

RevSure ensures smooth onboarding with 4–5 week implementation, SSO via SAML/OAuth, enterprise-grade data security, and dedicated Customer Success support.

RevSure transforms anonymous web traffic into actionable leads with de-anonymization—IP mapping, data enrichment, CRM sync, and account prioritization.

RevSure supports Snowflake write-back via Spark/S3 pipelines—enabling secure data sync, transformation, and attribution reporting within your Snowflake instance

Learn how to integrate 6sense with RevSure for IP, account, and lead enrichment. Get steps for API setup, permissions, and manual campaign data extraction.

RevSure integrates with Salesforce, LinkedIn, Meta, 6sense, Demandbase, G2, Microsoft Ads, and more—delivering unified pipeline, attribution, and insights.

RevSure ensures AI data security with PII masking, no customer data training, GDPR/CCPA compliance, encryption, indemnification, and enterprise safeguards.

RevSure resolves data gaps with entity linkage, deduplication, enrichment, and account-level attribution—ensuring accurate funnels and buyer journey mapping.

RevSure explains advanced data handling—deduplication, lead-to-account mapping, campaign attribution, visitor tracking, and CRM/6sense integrations.

Explore RevSure’s AI model inputs, attribution logic, and validation benchmarks—delivering 80–95% accuracy in pipeline forecasts and multi-touch attribution.

Learn how RevSure uses Predictive AI/ML and Google Gemini responsibly—ensuring GDPR compliance, data privacy, PII masking, and enterprise-grade security.

RevSure ensures secure AI and data handling with GDPR/CCPA compliance, transparent AI usage, data governance, safe integrations, and visitor identification.

RevSure delivers actionable analytics beyond attribution—tracking ROI, CAC, deal velocity, and funnel movements to improve pipeline predictability and growth.

Discover RevSure’s attribution models—linear, U-shaped, W-shaped, J-shaped, time decay, influenced, and AI-driven—to track campaign impact across the funnel.

RevSure delivers full-funnel attribution from visitor to closed-won, with multi-touch models, product & region analysis, and campaign influence tracking.

RevSure classifies campaign channels using rule-based logic—covering social, search, and referral sources—for accurate attribution, reporting, and analytics.

RevSure enables cookieless visitor tracking with multi-level fingerprinting, ensuring privacy-compliant buyer journey mapping and accurate attribution.

RevSure’s Entity Resolution Framework deduplicates and harmonizes records across CRMs, ad platforms, and MAPs—ensuring accurate data, attribution, and reporting

RevSure builds UTM, Referrer, and Website campaigns from page URLs—enabling accurate attribution, lead tracking, and reporting across platforms.

RevSure ensures complete conversion tracking from first visit to opportunity creation—across ads, CRMs, and websites—even when cookies or JavaScript are blocked