Keep the revenue you won. Grow the rest
Churn risk, renewal health, and expansion fit on the same context layer that runs acquisition. Net revenue retention, scored daily, with an agent on the save and the upsell. The CRO and the Chief Customer Officer read one number, not two tools.
Which accounts will churn? Scored before the QBR
| Account | Segment | Health | Renews | Top risk |
|---|---|---|---|---|
| Northwind | Ent. SaaS | 38 | 42d | Usage down 40% |
| Contoso | Mid-mkt | 44 | 61d | Champion left |
| Initech | Ent. Fin | 51 | 28d | Support spike |
| Umbrella | Mid-mkt | 57 | 88d | Exec silent |
| Hooli | Ent. SaaS | 63 | 120d | Seat decline |
Every customer account scored on churn propensity from usage decline, support sentiment, champion movement, and renewal proximity, then bucketed At Risk, Watch, and Healthy. Each tier carries its count, the ARR it represents, and a projected renewal rate. At Risk gets the CSM's calendar this week. Healthy gets a light touch and an expansion look.
- Churn propensity from usage, support, relationship, and renewal proximity
- At Risk / Watch / Healthy tiers with the ARR at stake per tier
- Re-scored daily as signal changes, not once at renewal time
- Scores write back to Salesforce, HubSpot, and your CS tool
- Owner routing by segment, region, or book of business
Health, decomposed into why
A red dot tells you an account is unhealthy. It does not tell you why. RevSure decomposes the health score into three layers, usage, relationship, and commercial, each breaking down to the signal underneath, so the CSM opens the account and sees the one thing that moved.
- Composite score split into usage, relationship, and commercial
- Every ingredient decomposable to the signal under it
- Per-account trend with the inflection flagged
- Threshold tuning per segment and contract tier
Every renewal, ranked by who slips first
| Account | ARR | Renews | Renew prob. | Risk |
|---|---|---|---|---|
| Northwind | $640K | Q3 | 48% | Usage down |
| Contoso | $220K | Q3 | 61% | Champion left |
| Initech | $310K | Q4 | 73% | Support spike |
| Globex | $180K | Q4 | 88% | — |
| Soylent | $95K | Q4 | 92% | — |
Renewals are a pipeline. RevSure treats them like one. Every upcoming renewal is ranked by risk, with coverage, a projected renewal rate, and a gross-revenue-retention forecast you can take to the board. Renewal stage by segment, the same rigor the forecast page gives net-new pipeline.
- Renewals as a forecastable pipeline, ranked by risk
- Projected renewal rate and a GRR forecast with confidence band
- Renewal stage by segment and region
- Slack ping when a renewal crosses the risk threshold
Where the next dollar already lives
| Account | In use | Whitespace | Signal | Fit |
|---|---|---|---|---|
| Globex | Core | Analytics module | Hit usage cap | 94 |
| Soylent | Core + 40 seats | +60 seats | Seats 92% used | 90 |
| Acme | Core | Security add-on | Viewed pricing | 86 |
| Stark | Core | Analytics module | Admin invited 12 | 82 |
The cheapest pipeline you have is the customer who already signed. RevSure maps whitespace by the products and modules an account has not adopted, reads the usage thresholds that signal upsell-ready, and scores expansion fit on the same model as net-new, so the AE works the accounts ready to grow, not the whole book.
- Whitespace by product, module, seat, and region
- Usage thresholds that mark an account upsell-ready
- Expansion fit scored on the same model as net-new
- Routed to the AE with the play and the number
The retention number, scored daily, with the band
| Metric | Now | Forecast | Band |
|---|---|---|---|
| NRR | 112% | 109% | ±4pp |
| GRR | 91% | 90% | ±3pp |
| Expansion % | 18% | 16% | ±3pp |
Net revenue retention is the number the board opens with. RevSure forecasts it forward with a confidence band and breaks it into the waterfall underneath, starting ARR, expansion, contraction, and churn. When NRR slides, you see which bucket is doing it before the quarter closes, not after.
- NRR and GRR projected forward with a confidence band
- Expansion, contraction, and churn waterfall on starting ARR
- Recompute on every meaningful usage or renewal change
- Board-ready export, the same source of truth as the rest
The play, run the same day
| Account | Trigger | Play | Owner | Status |
|---|---|---|---|---|
| Northwind | Health 38 | Exec save | CSM · R. Diaz | Pending |
| Contoso | Champion left | New champion | CSM · K. Liu | Pending |
| Globex | Usage cap | Analytics upsell | AE · M. Patel | Pending |
| Soylent | Seats 92% | +60 seats | AE · R. Chen | Approved |
This is where retention stops being a dashboard. When an account drops to At Risk, an agent drafts the save motion, the exec outreach, the success plan, the CSM task, and routes it. When an account turns expansion-ready, an agent drafts the upsell play, the right buyer with the right module, and hands it to the AE. Propose, approve, commit, and roll back any move in one click.
- Save motion drafted the moment an account turns At Risk
- Expansion play drafted the moment usage says ready
- Writes the task, the email, and the field back to your tools
- Propose / approve / commit / roll back via Safe Autonomy
- Audit trail per move, with who and when
The team that ships this outcome
Each agent below reads this application's context, decides the next move, and ships it back into your live tools · proposed, approved, reversible.
We connected 7 data sources in less than 30 minutes. Salesforce, Salesloft, Hubspot, LinkedIn, Google Ads, Facebook, and our web pixel. That was day one with RevSure AI.
Becca Wilson
Marketing Operations Manager · Nasuni
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