Gone are the days of marketing being responsible for creating MQLs, handing them to sales and walking away. Marketers are increasingly responsible for creating revenue, customers who upgrade and renew, and growing the average sales price. How does a marketing leader commit to a revenue goal, when there are numerous hand-offs and conversion points outside of their control?With Revsure and Hubspot you’ll unlock the insights to confidently build your marketing plan with channels and sources that lead to pipeline growth– not simple MQL creation.
Highlight problem areas as leads and contacts traverse the sales funnel and move through the stages– why are they leaking at some stages or reducing velocity in others? Our dashboards will show you what is happening at each stage of the funnel, but also by lead source, channel, sales rep or any other field you’d like to cut by. This allows you to deeper pinpoint what areas are causing friction in your funnel, so you can address those and improve the sales experience for prospects and customers.
It’s a tale as old as time- marketing is sending sales tons of leads and sales teams say they are all bad. Part of this cycle is that marketing team typically only look at the funnel and lead journey to the point of MQL, while sales is picking it up at SQL to closed won. Who’s looking at the full funnel? With Hubspot and RevSure– you’ll have insights into the full journey and see if the leads really are dropping off after MQL– a sign that marketing isn’t bringing in quality. But if they aren’t, and the conversion rates drop after SQL– it’s a sign that the gatekeepers aren’t doing the best job of qualifying the MQLs before handing them to sales teams. End the argument and see what’s happening within your funnel from beginning to end.
Budget justification is becoming harder and harder for marketing leaders in this cookie-less world. You know something is working, but it’s lost in the dark funnel and can’t explain what it was– exactly. RevSure’s Demand Generation Effectiveness module applies AI to the data from Hubspot and Salesforce, showing the projected pipeline and revenue from each marketing lead source and channel. Imagine how easy it will be to ask for budget allocation to a channel that is creating substantial ROI?