Grow pipeline with confidence. Improve conversions across Marketing, SDR/BDR & Sales. Optimize campaigns for revenue.
In the realm of marketing analytics, the debate often centers around Marketing Mix (MMx) versus Touch-based Attribution. What if we told you it's not an either-or scenario?
Alex Cox, the Chief Revenue Officer (CRO) of Torq Consulting discusses why today’s marketing leaders must embrace change and technology to succeed in today’s rapidly evolving business landscape.
RevSure’s annual survey of SaaS demand generation and growth marketers reveals their priorities, key performance indicators (KPIs), pain points, and technology preferences for 2024.
See the advantages a marketing attribution platform offers demand generation teams, and how to avoid potential pitfalls by choosing the right vendor.
B2B marketing is undergoing a significant transformation, stay ahead of the curve with these 8 proven strategies.
New AI-powered tools can help marketers overcome the challenges of acquiring leads, nurturing prospects, and generating pipeline.
Understanding the "next best action" is crucial for pipeline acceleration because it enables you to take proactive and targeted steps to keep your prospects engaged and moving through the funnel.
RevSure Reli combines the power of generative AI with integrated data to supercharge your marketing and sales performance—without leaving Slack
Learn five best practices for leveraging sales and marketing data with AI to improve lead generation, campaign performance, and conversions.
See how marketing attribution platforms help CMOs overcome today’s challenges by providing valuable insights and tools to enhance decision-making and marketing performance.
Democratizing data with AI can help bridge the growing disconnect between CEOs and CMOs and drive a deeper understanding of marketing's impact on revenue.
BigID gained team-wide access to data and campaign information at a granular level to optimize marketing strategy with RevSure's full-funnel marketing attribution solution.
Learn the difference between dark funnel and deep funnel so you can develop a strategy to reach and engage buyers at the earliest stages of the journey.
With recent economic turbulence, every startup has had to revisit its business strategy and revenue forecast, and measure business metrics like never before. VC-backed startups are under immense pressure to deliver results and need to know their funnel metrics and revenue forecast like the back of their hand.
Sales pipeline management tools can maximize the efficiency and effectiveness of sales performance. Learn how to evaluate and select the best tool for your business.
SnapLogic transformed its sales and marketing analytics with RevSure, gained full-funnel insights, and charted a clear path to ROI.
See how RevSure’s Lead and Opportunity Alerts enable sales and marketing teams to improve “speed to Pipeline,” reduce operational overload, and streamline the revenue process.
Today’s marketing teams need to harness the power of full-funnel attribution. See how AI-powered attribution solutions enable marketing teams to overcome the challenge of the deep funnel.
If you're not currently calculating ROI for your marketing campaigns, it’s time to start. Learn why this critical step is so important for marketers and how to overcome common obstacles to tracking and measuring the impact of marketing campaigns.
Discover proven methods for Indian SaaS companies expanding into the US. Hear from industry experts about top GTM tactics, including cultivating trust through offline events and maximizing multi-channel approaches.
Learn three key marketing strategies to significantly increase lead progression, prevent funnel leakage, and improve lead-to-opportunity conversion rates.
What’s top of mind for CMOs as we head into 2024? We spoke with over 75 SaaS leaders to uncover their top priorities and learn what keeps them up at night.
Pipeline predictions are a crucial step for getting to revenue, but have impact on future pipeline creation, coverage and much more.
It’s crucial to make sure you’re maximizing and optimizing what you do have, through a data-driven, conscientious approach.
One thing that isn’t so clear to everyone– what’s the difference between AI (Artificial Intelligence) and ML (Machine Learning)?
Simplify the process of tracking targets - and get AI-powered recommendations on how to hit them.
However, the advent of machine learning has brought about a transformative shift, empowering marketers with data-driven insights that go beyond traditional ROI calculations.
Maximizing return on investment (ROI) is a common goal for go-to-market teams. However, the simplicity of the concept belies the challenges faced in practice.
Understanding the "next best action" is crucial for pipeline acceleration because it enables you to take proactive and targeted steps that keep your prospects engaged, moving them through the funnel more efficiently.
Seasonality plays a crucial role in pipeline forecasting due to its impact on sales patterns and customer behavior throughout the year. What areas are important to understand around seasonality?
Sales leaders focus on pipeline coverage ratios, but does marketing really understand it? Let’s dig in!
Combining the deeper insights offered by ABM platforms with the predictive power of AI-based pipeline acceleration platforms, businesses can generate more accurate forecasts for future conversions and allocate resources accordingly.
When it comes to pipeline and revenue insights, is your marketing automation platform enough? Simply put, no.
This was to better understand what’s top of mind for many of them, where they are focusing and what their concerns are. A few topics came up repeatedly - Data-driven insights, AI and challenges in the landscape we face.
We are thrilled to announce that we are closing our seed round funding, raising $10M from strategic investors, Neotribe Ventures, Innovation Endeavors, Operator Collective and Correlation Ventures!
Want to drive a healthy pipeline and create revenue? Sales and marketing need to be on the same page, working hand-in-hand in order to succeed.
The difference between a good marketing leader and an effective one is their ability to collaborate with other departments to meet the goals of an organization. There are several key benefits that alignment between marketing and FP&A bring to an organization.
Cohort reporting enables marketers to group leads based on shared characteristics, behaviors, or preferences.
Only 31% of marketers say they can measure ROI accurately using multi-touch attribution, why is it falling short?
Understanding how to apply the pipeline generation health framework– so that we can understand where our “health” is now and how to improve it.
Introducing the Health Framework for Pipeline Generation, a framework for evaluating the holistic view of the buyer journey, through conversion to close.
Modern-day-marketers and President’s Club sellers have realized– if they work together, goals are much more attainable.
Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance.
It’s time to stop accepting lackluster results and find a better way to score leads and qualify them for sales teams!
With almost half of marketing teams having a KPI or goal for the year focused on revenue generation – it’s imperative that they measure pipeline performance and health.
The power of Marketo with the insights from RevSure provides valuable insights into pipeline and funnel conversions at channel and source levels.
We sat down to discuss the findings from our State of Pipeline Generation report, sharing a few findings and experiences on what is contributing to these marketing trends.
There are five main challenges that marketers shared with us that prevent them from successfully generating pipeline. What’s more - each challenge feeds into another, creating a maze of barriers to success that marketers are continuously struggling to overcome.
Generation Report. Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of driving revenue for the company.
Who owns pipeline and revenue creation in an organization? Is it sales? Is it marketing? It’s been a long-standing debate, but in recent years, marketing has found itself more and more immersed in later stages of the funnel, with goals and compensation often tied to a pipeline or revenue number.
While sales teams are often equipped with the data and tools to accurately forecast revenue, marketing teams tend to struggle when it comes to projecting pipeline.
Data enrichment is commonly used to fill in gaps in prospect data, so that marketing and sales teams can understand if you may be a qualified prospect for the company– and then follow-up appropriately.
Marketing and sales teams are responsible for new business revenue, which is probably why the two have a history of blaming each other for missed targets.
It’s better to have 10 good leads that are likely to convert, rather than 100 leads of average quality. Here are a few areas to consider when determining how to prioritize your leads.
From lead and pipeline generation to bookings and revenue, we all strive to create effective programs that will reach our team and company goals.
But how confident are you in the leads coming in– do you know which are likely to convert to pipeline, what about revenue?
RevSure’s partnership with HubSpot was designed so that the unified funnel would be visible to both marketing and sales teams.
Demand Gen teams find themselves sitting on a ton of campaign data. It is natural evolution they are armed with real-time campaign analytics to act.
The MoFU aims to bridge the gap between ToFU and BoFU by ensuring that only serious leads are in conversation. MoFU shows them the value of your product and pushes them to BoFU, where the purchase happens. Any slowdown in MoFU is bound to slow down the entire pipeline movement to revenue attainment.
While organizations have figured out defining every stage to be sure the right deals are parked in the right stage, the early stage pipeline is muddy waters - the quality of which can make or break your marketing budgets and revenue attainments.
Not knowing what’s converting in your lead funnel to stage 1 of the pipeline is the beginning of revenue shrink. This opacity leads to poor decision-making at the highest levels of GTM leadership. Hence the need for real-time and contextual data insights for strategic planning.
There’s so much content on Pipeline Health and hardly any actionable takeaways on “what do I need do to improve the pipe” - what metrics, how to dissect, how to visualize it to the leadership and the board and help their decision making. This blog will answer it all - in words and charts.
The journey of the opportunity from demo to closure is critical. In this blog, we double down on this with stats and numbers for you to see the scale of impact on working the right deals and the massive problem when your teams work on the wrong ones and how AI can help.
It's 2022 and marketeers have still not been fully empowered to measure their DemandGen efforts across the funnel - a development that has a significant effect on pipeline generation and revenue attainment. Many thoughts and a few ideas in this blog on how to go about this peculiar situation.
With boards citing economic uncertainty and disruptive business models from competitors as the top two risks to business performance, what does the new age board care about? What are we hearing from our research? Dive into this blog, where we cover it all and some more.
Opportunities in your CRM are an outcome of a few intermediary deciding steps making deal progression a critical part of your GTM strategy. The blog details on how to think and what to consider when designing your analytical models from lead to closure. Also included is a Sales Velocity Calculator!
If your SDR-qualified to SAL conversion is poor and your pipe coverage is excellent but wins rates are not, then a wrong ICP would be among the top reasons. Active ICP refinement still seems an art not backed by enough data and actionable recommendations. It doesn’t have to be that way.
Many high lead score leads do not end up making it to SQLs and Opportunities. It ends up bumping up MQLs but not towards pipe generation. We pen down our learnings and our thoughts in this blog on why not all leads are created equal and what to think of when designing your GTM funnel.
Every customer dollar in your bank was destined “to be or not to be” right when you were pursuing the lead as a visitor. The butterfly effect in GTM is real, and why more than ever, you need to look at your entire funnel for making business-critical decisions.
Sales pipelines are the lifeline of any B2B company. Yet in the revenue intelligence landscape, there is no dedicated focus on pipeline generation. Sales Pipeline Readiness AI solutions fill this gap by providing predictive intelligence to accelerate pipeline quantity & quality.
B2B SaaS companies are struggling with meeting revenue targets. Companies are missing pipeline generation targets across sales & marketing. Pipeline health needs to be on every revenue leader’s and Board’s agenda. Sales Pipeline Readiness is the missing link in driving predictable revenue growth.
Most sales forecasting starts once the deal is logged in the CRM. However, it's like attempting to win a battle once the enemy has landed at your shores. There's enough objective data and science to prove why forecasting needs to start with the marketing funnel.
AI and ML significantly impact many industries, and B2B sales are no different. From conversation intelligence, pipeline closure, and predictions, AI and ML are poised to be one of the key technologies in this decade for every SaaS company out there to adopt.
B2B Revenue generation is a function of Pipeline Generation & Pipeline Conversion into Revenue. While there has been a focus on Sales Forecasting & Pipeline Conversion, Pipeline Generation has not received much attention. Pipeline Generation is the missing link in driving predictable revenue growth
The SaaS industry is heading into a challenging environment. The role of RevOps leaders and teams becomes even more critical in a slowing market. The RevOps model done with urgency can rescue such a situation and beyond. Don't let this crisis go to waste. Lean in.
The RevOps model has allowed B2B SaaS companies to drive the mandate of full-funnel accountability. However, many questions that RevOps teams ask remain unanswered. It can greatly benefit from an observability layer to enable end-to-end visibility, insights, and collaboration.
Driving predictable revenue growth requires shifting the focus from the Sales Pipeline to the Entire Revenue Funnel. The revenue journey of B2B SaaS starts much before the sales pipeline. Don’t be stuck just scraping the bottom of the funnel.