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The RevSure Blog

Blog •
July 23, 2024
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Product Update July 2024: Marketing Mix, Account Engagement Trends, New Filters & More

RevSure's July 2024 product update brings exciting new features to supercharge your marketing efforts! From our brand-new Marketing Mix Modeling module to tracking the hottest accounts with our Account Engagement Trends, this release has some snazzy new features and upgrades to help you make sharper decisions, fine-tune your campaigns, and crush your targets.

Featured Posts

B2B Marketers' Handbook: Multi-Touch Attribution Demystified
RevSure Team
7/17/2024
The Importance of Focusing on ICP Accounts for the Success of B2B Marketing Campaigns
RevSure Team
6/27/2024
Why Orchestration of Intelligence is the Next Big Thing in B2B Marketing
RevSure Team
6/13/2024
What's new in RevSure: May'24 Product Updates
RevSure Team
6/6/2024
Full-Funnel Attribution: The Ultimate Tool for Modern Marketers
RevSure Team
6/5/2024
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Product Releases

Product Update July 2024: Marketing Mix, Account Engagement Trends, New Filters & More

RevSure's July 2024 product update brings exciting new features to supercharge your marketing efforts! From our brand-new Marketing Mix Modeling module to tracking the hottest accounts with our Account Engagement Trends, this release has some snazzy new features and upgrades to help you make sharper decisions, fine-tune your campaigns, and crush your targets.

RevSure Team
July 23, 2024
2024-07-23 12:00
AI

B2B Marketers' Handbook: Multi-Touch Attribution Demystified

In the fiercely competitive landscape of B2B marketing, mastering multi-touch attribution is critical for understanding and optimizing marketing efforts. This comprehensive guide explains how multi-touch attribution helps businesses allocate budgets effectively, enhance sales and marketing alignment, and improve decision-making. With advanced data integration, machine learning, and real-time analytics, multi-touch attribution offers a nuanced view of the customer journey, enabling B2B companies to demonstrate ROI and drive growth.

RevSure Team
July 17, 2024
2024-07-17 12:00
Demand Generation

The Importance of Focusing on ICP Accounts for the Success of B2B Marketing Campaigns

Discover how prioritizing Ideal Customer Profile (ICP) accounts can improve your chances of success with B2B marketing in 2024. By aligning your sales, SDR/BDR, and marketing teams on these high-value targets, you'll reduce churn, streamline efforts, and boost conversion rates. Learn the tips and tricks for tracking, focusing, and optimizing your campaigns to drive better engagement and efficiency. Dive into the full blog to build an effective target-account-focused marketing strategy this year.

RevSure Team
June 27, 2024
2024-06-27 12:00
Marketing

Why Orchestration of Intelligence is the Next Big Thing in B2B Marketing

The evolving intelligence needs of B2B marketing surpass single-vendor solutions, with 63% of marketers valuing data-driven strategies. This calls for orchestrating intelligence across tools and tech partnerships. Key areas include optimizing demand generation, aligning marketing with sales, and managing hybrid go-to-market strategies like ABM and Lead-Based Growth. Emerging needs focus on tracking ICP efforts, classifying accounts, understanding funnel dynamics, and demonstrating campaign impacts. Read on to learn more about the orchestration of intelligence in marketing.

RevSure Team
June 13, 2024
2024-06-13 0:40
Product Releases

What's new in RevSure: May'24 Product Updates

Our May Release brings a host of exciting updates designed to meet all your dashboarding needs, along with new integrations and enhancements to our attribution capabilities. We are thrilled to take this next step in making RevSure an indispensable asset in your GTM stack.

RevSure Team
June 6, 2024
2024-06-06 23:14
Marketing

Full-Funnel Attribution: The Ultimate Tool for Modern Marketers

As a marketer, you would have relied on traditional methods to gauge campaign success—focusing on either the first or the last touchpoint. But now, there's a powerful new tool at your disposal: full-funnel attribution. This approach offers a comprehensive view of your marketing efforts, tracking every interaction from initial contact to final conversion.

RevSure Team
June 5, 2024
2024-06-05 23:45

No More Random Acts of Marketing

Full funnel attribution, campaign optimization, pipeline prediction & acceleration – all in one place.

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