Grow pipeline with confidence. Improve conversions across Marketing, SDR/BDR & Sales. Optimize campaigns for revenue.

FP&A

Breaking Silos, Boosting Performance: The Benefits of Marketing-FP&A Collaboration

The difference between a good marketing leader and an effective one is their ability to collaborate with other departments to meet the goals of an organization. There are several key benefits that alignment between marketing and FP&A bring to an organization.

May 25, 2023
Cohort Intelligence

Unlocking the Power of Cohort Reporting: Data-Driven Insights to Convert Leads into Customers

Cohort reporting enables marketers to group leads based on shared characteristics, behaviors, or preferences.

May 18, 2023
Marketing Attribution

The Limits of Marketing Attribution

Only 31% of marketers say they can measure ROI accurately using multi-touch attribution, why is it falling short?

May 10, 2023
Pipeline Generation

Why Analyzing Your Pipeline Generation Health is Critical for Business Growth

Understanding how to apply the pipeline generation health framework– so that we can understand where our “health” is now and how to improve it.

May 4, 2023
Pipeline Generation

The Anatomy of a Pipeline Generation Health Framework

Introducing the Health Framework for Pipeline Generation, a framework for evaluating the holistic view of the buyer journey, through conversion to close.

April 27, 2023
Artificial Intelligence

The Power of AI in Aligning Sales and Marketing Strategies

Modern-day-marketers and President’s Club sellers have realized– if they work together, goals are much more attainable.

April 20, 2023
Lead Scoring

Is there a better way? Let’s talk lead scoring.

It’s time to stop accepting lackluster results and find a better way to score leads and qualify them for sales teams!

April 13, 2023
Adobe Marketo Engage

Early Insights, Better Results - Why We Partnered with Adobe Marketo Engage

The power of Marketo with the insights from RevSure provides valuable insights into pipeline and funnel conversions at channel and source levels.

March 23, 2023
Marketing Pipeline Prediction

The [Pipeline Forecasting] Struggle is Real

There are five main challenges that marketers shared with us that prevent them from successfully generating pipeline. What’s more - each challenge feeds into another, creating a maze of barriers to success that marketers are continuously struggling to overcome.

March 16, 2023
Marketing Forecasting

What Did the State of Pipeline Generation Survey Reveal?

Generation Report. Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of driving revenue for the company.

March 9, 2023
Marketing Pipeline Prediction

Why Pipeline and Revenue Creation is a Team Sport

Who owns pipeline and revenue creation in an organization? Is it sales? Is it marketing? It’s been a long-standing debate, but in recent years, marketing has found itself more and more immersed in later stages of the funnel, with goals and compensation often tied to a pipeline or revenue number.

March 2, 2023
Pipeline Readiness

You Have a Way to Forecast Sales, But Can You Accurately Project Pipeline?

While sales teams are often equipped with the data and tools to accurately forecast revenue, marketing teams tend to struggle when it comes to projecting pipeline.

February 23, 2023
Sales Intelligence

RevSure & Apollo: Better Data, Leads to Better Decisions

Data enrichment is commonly used to fill in gaps in prospect data, so that marketing and sales teams can understand if you may be a qualified prospect for the company– and then follow-up appropriately.

February 16, 2023
Pipeline

Revenue Drivers - Which Team is Accountable for Hitting Targets?

Marketing and sales teams are responsible for new business revenue, which is probably why the two have a history of blaming each other for missed targets.

February 9, 2023
Demand Generation

How to Maximize Revenue From Your B2B Leads

It’s better to have 10 good leads that are likely to convert, rather than 100 leads of average quality. Here are a few areas to consider when determining how to prioritize your leads.

February 2, 2023
Demand Generation

How to Measure the Effectiveness of Your Demand Generation Efforts

From lead and pipeline generation to bookings and revenue, we all strive to create effective programs that will reach our team and company goals.

January 27, 2023
Marketing Strategy

Winning the Game, Doesn’t Mean Sticking to Strategy

But how confident are you in the leads coming in– do you know which are likely to convert to pipeline, what about revenue?

January 20, 2023
Marketing

RevSure and HubSpot: Taking Visibility of Your Funnel Data to the Next Level

RevSure’s partnership with HubSpot was designed so that the unified funnel would be visible to both marketing and sales teams.

January 12, 2023
Demand Generation

Real-time Campaign Analytics Is a Game-Changer for Demand Generation

Demand Gen teams find themselves sitting on a ton of campaign data. It is natural evolution they are armed with real-time campaign analytics to act.

January 5, 2023
Demand Generation

How Slowdown in Middle of the Funnel Affects Sales & Marketing

The MoFU aims to bridge the gap between ToFU and BoFU by ensuring that only serious leads are in conversation. MoFU shows them the value of your product and pushes them to BoFU, where the purchase happens. Any slowdown in MoFU is bound to slow down the entire pipeline movement to revenue attainment.

December 20, 2022
ICP

Early Stage Pipeline: The Maker or Destroyer of Revenue Goals

While organizations have figured out defining every stage to be sure the right deals are parked in the right stage, the early stage pipeline is muddy waters - the quality of which can make or break your marketing budgets and revenue attainments.

December 13, 2022
Marketing

The Cost of Opacity in Lead to Stage 1 Pipeline is a Revenue Killer

Not knowing what’s converting in your lead funnel to stage 1 of the pipeline is the beginning of revenue shrink. This opacity leads to poor decision-making at the highest levels of GTM leadership. Hence the need for real-time and contextual data insights for strategic planning.

December 6, 2022
Pipeline

Pipeline Health: Well-known, Misunderstood & Wrongly Measured

There’s so much content on Pipeline Health and hardly any actionable takeaways on “what do I need do to improve the pipe” - what metrics, how to dissect, how to visualize it to the leadership and the board and help their decision making. This blog will answer it all - in words and charts.

November 29, 2022
Pipeline

Maximizing the GTM Funnel & Pipeline for Growth Stage B2B SaaS Startups

With markets taking a hit in 2022, every single startup has had to revisit its business strategy and measure business metrics like never before. VC-backed startups are under immense pressure to deliver results and now more than ever need to know their funnel metrics like the back of their hand.

November 22, 2022
Sales Pipeline Readiness

Demo to Deal: The Critical MoFU to BoFU Journey in B2B SaaS

The journey of the opportunity from demo to closure is critical. In this blog, we double down on this with stats and numbers for you to see the scale of impact on working the right deals and the massive problem when your teams work on the wrong ones and how AI can help.

November 15, 2022
Marketing

Predictability in B2B SaaS Marketing: From DemandGen to Pipeline & Revenue

It's 2022 and marketeers have still not been fully empowered to measure their DemandGen efforts across the funnel - a development that has a significant effect on pipeline generation and revenue attainment. Many thoughts and a few ideas in this blog on how to go about this peculiar situation.

November 8, 2022
Board

The Age Of The Hyper-Analytical B2B SaaS Board

With boards citing economic uncertainty and disruptive business models from competitors as the top two risks to business performance, what does the new age board care about? What are we hearing from our research? Dive into this blog, where we cover it all and some more.

November 1, 2022
Pipeline

Sales Velocity & Deal Progressions - Your GTM’s Secret Armour

Opportunities in your CRM are an outcome of a few intermediary deciding steps making deal progression a critical part of your GTM strategy. The blog details on how to think and what to consider when designing your analytical models from lead to closure. Also included is a Sales Velocity Calculator!

October 25, 2022
ICP

Know your ICP: The Art & Science of B2B ICP Refinement

If your SDR-qualified to SAL conversion is poor and your pipe coverage is excellent but wins rates are not, then a wrong ICP would be among the top reasons. Active ICP refinement still seems an art not backed by enough data and actionable recommendations. It doesn’t have to be that way.

October 18, 2022
Pipeline

Not All Leads Are Equal. Connect The Lead (score) To $ Pipeline Potential

Many high lead score leads do not end up making it to SQLs and Opportunities. It ends up bumping up MQLs but not towards pipe generation. We pen down our learnings and our thoughts in this blog on why not all leads are created equal and what to think of when designing your GTM funnel.

October 11, 2022
News

Coming out of stealth at SaaStr 2022: The RevSure Journey

Every customer dollar in your bank was destined “to be or not to be” right when you were pursuing the lead as a visitor. The butterfly effect in GTM is real, and why more than ever, you need to look at your entire funnel for making business-critical decisions.

October 3, 2022
News

How Sales Pipeline Readiness helps marketing and sales achieve predictable revenue growth

Sales pipelines are the lifeline of any B2B company. Yet in the revenue intelligence landscape, there is no dedicated focus on pipeline generation. Sales Pipeline Readiness AI solutions fill this gap by providing predictive intelligence to accelerate pipeline quantity & quality.

September 12, 2022
News

Introducing RevSure’s Sales Pipeline Readiness AI Solution: The Missing Link in Revenue Predictability

B2B SaaS companies are struggling with meeting revenue targets. Companies are missing pipeline generation targets across sales & marketing. Pipeline health needs to be on every revenue leader’s and Board’s agenda. Sales Pipeline Readiness is the missing link in driving predictable revenue growth.

August 23, 2022
Pipeline

The Bottom-up approach to Sales Forecasting starts with the Marketing Funnel

Most sales forecasting starts once the deal is logged in the CRM. However, it's like attempting to win a battle once the enemy has landed at your shores. There's enough objective data and science to prove why forecasting needs to start with the marketing funnel.

July 14, 2022
Sales

How AI is changing the Sales landscape - AI in B2B SaaS sales

AI and ML significantly impact many industries, and B2B sales are no different. From conversation intelligence, pipeline closure, and predictions, AI and ML are poised to be one of the key technologies in this decade for every SaaS company out there to adopt.

June 30, 2022
News

How RevOps leaders can navigate the slowdown

The SaaS industry is heading into a challenging environment. The role of RevOps leaders and teams becomes even more critical in a slowing market. The RevOps model done with urgency can rescue such a situation and beyond. Don't let this crisis go to waste. Lean in.

May 19, 2022
Revenue Operations

Is RevOps ripe for Observability?

The RevOps model has allowed B2B SaaS companies to drive the mandate of full-funnel accountability. However, many questions that RevOps teams ask remain unanswered. It can greatly benefit from an observability layer to enable end-to-end visibility, insights, and collaboration.

May 12, 2022
Revenue Funnel

From the Sales Pipeline to the Entire Revenue Funnel

Driving predictable revenue growth requires shifting the focus from the Sales Pipeline to the Entire Revenue Funnel. The revenue journey of B2B SaaS starts much before the sales pipeline. Don’t be stuck just scraping the bottom of the funnel.

May 4, 2022
Revenue Funnel

Boost Pipeline Generation: The Missing link for Predictability in Revenue

B2B Revenue generation is a function of Pipeline Generation & Pipeline Conversion into Revenue. While there has been a focus on Sales Forecasting & Pipeline Conversion, Pipeline Generation has not received much attention. Pipeline Generation is the missing link in driving predictable revenue growth

June 16, 2022
Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

With almost half of marketing teams having a KPI or goal for the year focused on revenue generation – it’s imperative that they measure pipeline performance and health.

April 6, 2023
Demand Generation

Digging Deeper into Marketing Trends and Priorities

We sat down to discuss the findings from our State of Pipeline Generation report, sharing a few findings and experiences on what is contributing to these marketing trends.

March 16, 2023
Marketing Forecasting

What Did the State of Pipeline Generation Survey Reveal?

Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance.

April 13, 2023
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