The RevSure Blog

5 In-the-Trenches Marketing Intelligence Tips for B2B Marketing Teams in 2024

Learn five best practices for leveraging sales and marketing data with AI to improve lead generation, campaign performance, and conversions.

December 4, 2023

Marketing Attribution

14 New Ways Marketing Attribution Platforms Can Overcome GTM Challenges

See how marketing attribution platforms help CMOs overcome today’s challenges by providing valuable insights and tools to enhance decision-making and marketing performance.

November 29, 2023

Democratizing Data: How AI Can Bridge the Gap Between CEOs and CMOs

Democratizing data with AI can help bridge the growing disconnect between CEOs and CMOs and drive a deeper understanding of marketing's impact on revenue.

November 16, 2023

Customers

BigID Democratizes Data and Optimizes Campaign Strategy with RevSure

BigID gained team-wide access to data and campaign information at a granular level to optimize marketing strategy with RevSure's full-funnel marketing attribution solution.

November 14, 2023

Deep Funnel Attribution

Dark Funnel vs. Deep Funnel: Understanding the B2B Buyer Journey

Learn the difference between dark funnel and deep funnel so you can develop a strategy to reach and engage buyers at the earliest stages of the journey.

November 9, 2023

Maximizing the GTM Funnel & Pipeline for Growth Stage B2B SaaS Startups

With recent economic turbulence, every startup has had to revisit its business strategy and revenue forecast, and measure business metrics like never before. VC-backed startups are under immense pressure to deliver results and need to know their funnel metrics and revenue forecast like the back of their hand.

November 3, 2023

How to Find the Best Sales Pipeline Management Tool for Your Team in 2024

Sales pipeline management tools can maximize the efficiency and effectiveness of sales performance. Learn how to evaluate and select the best tool for your business.

October 30, 2023

Customers

SnapLogic Illuminates Sales and Marketing Funnel with RevSure

SnapLogic transformed its sales and marketing analytics with RevSure, gained full-funnel insights, and charted a clear path to ROI.

October 26, 2023

Increase Speed to Pipeline: Introducing RevSure Lead and Opportunity Alerts

See how RevSure’s Lead and Opportunity Alerts enable sales and marketing teams to improve “speed to Pipeline,” reduce operational overload, and streamline the revenue process.

October 19, 2023

Decoding the Deep Funnel: A Holistic Approach to Campaign Attribution

Today’s marketing teams need to harness the power of full-funnel attribution. See how AI-powered attribution solutions enable marketing teams to overcome the challenge of the deep funnel.

October 12, 2023

How to Crush Your Marketing & Pipeline ROI

If you're not currently calculating ROI for your marketing campaigns, it’s time to start. Learn why this critical step is so important for marketers and how to overcome common obstacles to tracking and measuring the impact of marketing campaigns.

September 28, 2023

Best GTM Strategies for Indian SaaS Companies in the United States

Discover proven methods for Indian SaaS companies expanding into the US. Hear from industry experts about top GTM tactics, including cultivating trust through offline events and maximizing multi-channel approaches.

September 20, 2023

Closing the Gap: 3 Strategies to Increase Lead-to-Opportunity Conversion Rates

Learn three key marketing strategies to significantly increase lead progression, prevent funnel leakage, and improve lead-to-opportunity conversion rates.

September 11, 2023

2024 CMO Priorities: Top Insights from 75 SaaS Leaders

What’s top of mind for CMOs as we head into 2024? We spoke with over 75 SaaS leaders to uncover their top priorities and learn what keeps them up at night.

August 30, 2023

Beyond Revenue: Mastering the Art of Predicting Pipeline

Pipeline predictions are a crucial step for getting to revenue, but have impact on future pipeline creation, coverage and much more.

August 24, 2023

Full-Funnel Visibility: The Data and Metrics You Need to Hit Revenue Targets

It’s crucial to make sure you’re maximizing and optimizing what you do have, through a data-driven, conscientious approach.

August 17, 2023

AI vs. ML: What's the Difference and Why It Matters

One thing that isn’t so clear to everyone– what’s the difference between AI (Artificial Intelligence) and ML (Machine Learning)?

August 10, 2023

Pipeline Readiness

Tracking Targets in RevSure: Entering a Battle Prepared Is Half the Battle Won

Simplify the process of tracking targets - and get AI-powered recommendations on how to hit them.

August 2, 2023

Beyond Traditional ROI: How Machine Learning is Reshaping Marketing Strategies

However, the advent of machine learning has brought about a transformative shift, empowering marketers with data-driven insights that go beyond traditional ROI calculations.

July 27, 2023

Overcoming Traditional ROI Challenges with AI

Maximizing return on investment (ROI) is a common goal for go-to-market teams. However, the simplicity of the concept belies the challenges faced in practice.

July 20, 2023

Harnessing Next Best Action for Pipeline Acceleration

Understanding the "next best action" is crucial for pipeline acceleration because it enables you to take proactive and targeted steps that keep your prospects engaged, moving them through the funnel more efficiently.

July 13, 2023

Is something wrong or is it seasonality?

Seasonality plays a crucial role in pipeline forecasting due to its impact on sales patterns and customer behavior throughout the year. What areas are important to understand around seasonality?

July 6, 2023

Pipeline Coverage Ratios: What Do Marketers Need To Know?

Sales leaders focus on pipeline coverage ratios, but does marketing really understand it? Let’s dig in!

June 29, 2023

Synergies Between Pipeline Acceleration and Account-Based Marketing

Combining the deeper insights offered by ABM platforms with the predictive power of AI-based pipeline acceleration platforms, businesses can generate more accurate forecasts for future conversions and allocate resources accordingly.

June 22, 2023

Bridging the Gap: How Marketing Automation and Pipeline Acceleration Work Hand in Hand

When it comes to pipeline and revenue insights, is your marketing automation platform enough? Simply put, no.

June 15, 2023

Data Insights

Key Insights from Forrester’s B2B Summit: Data, AI and a Challenging Environment

This was to better understand what’s top of mind for many of them, where they are focusing and what their concerns are. A few topics came up repeatedly - Data-driven insights, AI and challenges in the landscape we face.

June 8, 2023

Market Recognizes the Need for AI-Based Pipeline Acceleration

We are thrilled to announce that we are closing our seed round funding, raising $10M from strategic investors, Neotribe Ventures, Innovation Endeavors, Operator Collective and Correlation Ventures!

June 7, 2023

The Unified Funnel: Build an Aligned GTM Strategy

Want to drive a healthy pipeline and create revenue? Sales and marketing need to be on the same page, working hand-in-hand in order to succeed.

June 1, 2023

FP&A

Breaking Silos, Boosting Performance: The Benefits of Marketing-FP&A Collaboration

The difference between a good marketing leader and an effective one is their ability to collaborate with other departments to meet the goals of an organization. There are several key benefits that alignment between marketing and FP&A bring to an organization.

May 25, 2023

Cohort Intelligence

Unlocking the Power of Cohort Reporting: Data-Driven Insights to Convert Leads into Customers

Cohort reporting enables marketers to group leads based on shared characteristics, behaviors, or preferences.

May 18, 2023

Marketing Attribution

The Limits of Marketing Attribution

Only 31% of marketers say they can measure ROI accurately using multi-touch attribution, why is it falling short?

May 10, 2023

Why Analyzing Your Pipeline Generation Health is Critical for Business Growth

Understanding how to apply the pipeline generation health framework– so that we can understand where our “health” is now and how to improve it.

May 4, 2023

The Anatomy of a Pipeline Generation Health Framework

Introducing the Health Framework for Pipeline Generation, a framework for evaluating the holistic view of the buyer journey, through conversion to close.

April 27, 2023

The Power of AI in Aligning Sales and Marketing Strategies

Modern-day-marketers and President’s Club sellers have realized– if they work together, goals are much more attainable.

April 20, 2023

What Did the State of Pipeline Generation Survey Reveal?

Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance.

April 13, 2023

Lead Scoring

Is there a better way? Let’s talk lead scoring.

It’s time to stop accepting lackluster results and find a better way to score leads and qualify them for sales teams!

April 13, 2023

Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

With almost half of marketing teams having a KPI or goal for the year focused on revenue generation – it’s imperative that they measure pipeline performance and health.

April 6, 2023

Adobe Marketo Engage

Early Insights, Better Results - Why We Partnered with Adobe Marketo Engage

The power of Marketo with the insights from RevSure provides valuable insights into pipeline and funnel conversions at channel and source levels.

March 23, 2023

Digging Deeper into Marketing Trends and Priorities

We sat down to discuss the findings from our State of Pipeline Generation report, sharing a few findings and experiences on what is contributing to these marketing trends.

March 16, 2023

The [Pipeline Forecasting] Struggle is Real

There are five main challenges that marketers shared with us that prevent them from successfully generating pipeline. What’s more - each challenge feeds into another, creating a maze of barriers to success that marketers are continuously struggling to overcome.

March 16, 2023

What Did the State of Pipeline Generation Survey Reveal?

Generation Report. Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of driving revenue for the company.

March 9, 2023

Why Pipeline and Revenue Creation is a Team Sport

Who owns pipeline and revenue creation in an organization? Is it sales? Is it marketing? It’s been a long-standing debate, but in recent years, marketing has found itself more and more immersed in later stages of the funnel, with goals and compensation often tied to a pipeline or revenue number.

March 2, 2023

Pipeline Readiness

You Have a Way to Forecast Sales, But Can You Accurately Project Pipeline?

While sales teams are often equipped with the data and tools to accurately forecast revenue, marketing teams tend to struggle when it comes to projecting pipeline.

February 23, 2023

Sales Intelligence

RevSure & Apollo: Better Data, Leads to Better Decisions

Data enrichment is commonly used to fill in gaps in prospect data, so that marketing and sales teams can understand if you may be a qualified prospect for the company– and then follow-up appropriately.

February 16, 2023

Revenue Drivers - Which Team is Accountable for Hitting Targets?

Marketing and sales teams are responsible for new business revenue, which is probably why the two have a history of blaming each other for missed targets.

February 9, 2023

How to Maximize Revenue From Your B2B Leads

It’s better to have 10 good leads that are likely to convert, rather than 100 leads of average quality. Here are a few areas to consider when determining how to prioritize your leads.

February 2, 2023

How to Measure the Effectiveness of Your Demand Generation Efforts

From lead and pipeline generation to bookings and revenue, we all strive to create effective programs that will reach our team and company goals.

January 27, 2023

Winning the Game, Doesn’t Mean Sticking to Strategy

But how confident are you in the leads coming in– do you know which are likely to convert to pipeline, what about revenue?

January 20, 2023

RevSure and HubSpot: Taking Visibility of Your Funnel Data to the Next Level

RevSure’s partnership with HubSpot was designed so that the unified funnel would be visible to both marketing and sales teams.

January 12, 2023

Real-time Campaign Analytics Is a Game-Changer for Demand Generation

Demand Gen teams find themselves sitting on a ton of campaign data. It is natural evolution they are armed with real-time campaign analytics to act.

January 5, 2023

How Slowdown in Middle of the Funnel Affects Sales & Marketing

The MoFU aims to bridge the gap between ToFU and BoFU by ensuring that only serious leads are in conversation. MoFU shows them the value of your product and pushes them to BoFU, where the purchase happens. Any slowdown in MoFU is bound to slow down the entire pipeline movement to revenue attainment.

December 20, 2022

ICP

Early Stage Pipeline: The Maker or Destroyer of Revenue Goals

While organizations have figured out defining every stage to be sure the right deals are parked in the right stage, the early stage pipeline is muddy waters - the quality of which can make or break your marketing budgets and revenue attainments.

December 13, 2022

The Cost of Opacity in Lead to Stage 1 Pipeline is a Revenue Killer

Not knowing what’s converting in your lead funnel to stage 1 of the pipeline is the beginning of revenue shrink. This opacity leads to poor decision-making at the highest levels of GTM leadership. Hence the need for real-time and contextual data insights for strategic planning.

December 6, 2022

Pipeline Health: Well-known, Misunderstood & Wrongly Measured

There’s so much content on Pipeline Health and hardly any actionable takeaways on “what do I need do to improve the pipe” - what metrics, how to dissect, how to visualize it to the leadership and the board and help their decision making. This blog will answer it all - in words and charts.

November 29, 2022

Sales Pipeline Readiness

Demo to Deal: The Critical MoFU to BoFU Journey in B2B SaaS

The journey of the opportunity from demo to closure is critical. In this blog, we double down on this with stats and numbers for you to see the scale of impact on working the right deals and the massive problem when your teams work on the wrong ones and how AI can help.

November 15, 2022

Predictability in B2B SaaS Marketing: From DemandGen to Pipeline & Revenue

It's 2022 and marketeers have still not been fully empowered to measure their DemandGen efforts across the funnel - a development that has a significant effect on pipeline generation and revenue attainment. Many thoughts and a few ideas in this blog on how to go about this peculiar situation.

November 8, 2022

Board

The Age Of The Hyper-Analytical B2B SaaS Board

With boards citing economic uncertainty and disruptive business models from competitors as the top two risks to business performance, what does the new age board care about? What are we hearing from our research? Dive into this blog, where we cover it all and some more.

November 1, 2022

Sales Velocity & Deal Progressions - Your GTM’s Secret Armour

Opportunities in your CRM are an outcome of a few intermediary deciding steps making deal progression a critical part of your GTM strategy. The blog details on how to think and what to consider when designing your analytical models from lead to closure. Also included is a Sales Velocity Calculator!

October 25, 2022

ICP

Know your ICP: The Art & Science of B2B ICP Refinement

If your SDR-qualified to SAL conversion is poor and your pipe coverage is excellent but wins rates are not, then a wrong ICP would be among the top reasons. Active ICP refinement still seems an art not backed by enough data and actionable recommendations. It doesn’t have to be that way.

October 18, 2022

Not All Leads Are Equal. Connect The Lead (score) To $ Pipeline Potential

Many high lead score leads do not end up making it to SQLs and Opportunities. It ends up bumping up MQLs but not towards pipe generation. We pen down our learnings and our thoughts in this blog on why not all leads are created equal and what to think of when designing your GTM funnel.

October 11, 2022

Coming out of stealth at SaaStr 2022: The RevSure Journey

Every customer dollar in your bank was destined “to be or not to be” right when you were pursuing the lead as a visitor. The butterfly effect in GTM is real, and why more than ever, you need to look at your entire funnel for making business-critical decisions.

October 3, 2022

How Sales Pipeline Readiness helps marketing and sales achieve predictable revenue growth

Sales pipelines are the lifeline of any B2B company. Yet in the revenue intelligence landscape, there is no dedicated focus on pipeline generation. Sales Pipeline Readiness AI solutions fill this gap by providing predictive intelligence to accelerate pipeline quantity & quality.

September 12, 2022

Introducing RevSure’s Sales Pipeline Readiness AI Solution: The Missing Link in Revenue Predictability

B2B SaaS companies are struggling with meeting revenue targets. Companies are missing pipeline generation targets across sales & marketing. Pipeline health needs to be on every revenue leader’s and Board’s agenda. Sales Pipeline Readiness is the missing link in driving predictable revenue growth.

August 23, 2022

The Bottom-up approach to Sales Forecasting starts with the Marketing Funnel

Most sales forecasting starts once the deal is logged in the CRM. However, it's like attempting to win a battle once the enemy has landed at your shores. There's enough objective data and science to prove why forecasting needs to start with the marketing funnel.

July 14, 2022

Sales

How AI is changing the Sales landscape - AI in B2B SaaS sales

AI and ML significantly impact many industries, and B2B sales are no different. From conversation intelligence, pipeline closure, and predictions, AI and ML are poised to be one of the key technologies in this decade for every SaaS company out there to adopt.

June 30, 2022

Revenue Funnel

Boost Pipeline Generation: The Missing link for Predictability in Revenue

B2B Revenue generation is a function of Pipeline Generation & Pipeline Conversion into Revenue. While there has been a focus on Sales Forecasting & Pipeline Conversion, Pipeline Generation has not received much attention. Pipeline Generation is the missing link in driving predictable revenue growth

June 16, 2022