Clean data. Continuously

CRM data rots the day it lands. Hygiene runs continuously, dedup, validation, decay detection, and the fixes written back, so the layer your agents act on stays trustworthy instead of degrading between projects.

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Module 01 · Data rots

A clean CRM does not stay clean

Data healthMonitored

Health score

Duplicates

queued

Decayed contacts

0.0%

this quarter

People change jobs, companies get acquired, reps fat-finger a field, and a form creates the third duplicate of the same account. A one-time cleanup is clean for a week. The layer needs maintenance, not a project.

Contacts decay as people change roles and leave
Duplicates created by forms, imports, and manual entry
Missing and malformed fields that break scoring
Stale firmographics after funding, M&A, and growth

Module 02 · Continuous fixes

Detected, fixed, and written back

Fixes this weekLive

Action	Records	Status
Merged duplicates	1,940	Written back
Standardized fields	12,400	Written back
Flagged decayed	880	In review
Filled missing	3,210	Written back

Hygiene runs as a standing process: it merges duplicates, validates and standardizes fields, flags decayed contacts, and writes the corrections back into the system of record. Reversibly, with an audit trail.

Continuous dedup with confidence-scored merges
Field validation and standardization on every record
Decay detection on contacts and firmographics
Corrections written back to CRM and MAP, reversibly

Module 03 · Health, scored

A number you can defend

Health by sourceScored

Source	Completeness	Health
Salesforce	94%	A
HubSpot	88%	B
Imported lists	61%	D
Enrichment	97%	A

Every object carries a health score, so RevOps can prove the layer is trustworthy and see exactly where it is not, before a bad record reaches a forecast or an agent.