Track the visit. Without the cookie
First-party, cookieless tracking that ties web behavior to accounts, privacy-safe and future-proof. As third-party cookies disappear, the signal that feeds your funnel does not.
Cookieless tracking ties website behavior to accounts using first-party data instead of third-party cookies. As browsers block cookies and regulators tighten cross-site tracking, the account signal most B2B funnels depend on disappears with them. RevSure tracks visits first-party on its context layer and matches them to accounts, privacy-safe and future-proof, so the signal that feeds your funnel keeps working.
Third-party cookies are leaving
| Browser | 3rd-party cookies | Impact |
|---|---|---|
| Safari | Blocked | High |
| Firefox | Blocked | High |
| Chrome | Restricting | High |
| Edge | Restricting | Medium |
Browsers block them, regulators restrict them, and the account-level signal most B2B tracking depends on is going with them. A cookie-based funnel is built on ground that is disappearing.
- Third-party cookies blocked or deprecated across browsers
- Account de-anonymization that quietly stops working
- Tracking gaps that show up as missing pipeline
- Privacy rules tightening around cross-site tracking
First-party signal, matched to accounts
| Session | Pages | Matched account |
|---|---|---|
| Anonymous · 14m | 7 | Cursor |
| Anonymous · 6m | 3 | OpenAI |
| Anonymous · 9m | 5 | Anthropic |
| Anonymous · 2m | 1 | Unmatched |
RevSure tracks behavior in your first-party context and matches sessions to accounts with firmographic and network signals, the same identity resolution the rest of the layer runs on. No third-party cookie required.
- First-party tracking you own and control
- Sessions matched to accounts without cookies
- Page-level intent attached to the resolved account
- Durable as the third-party cookie disappears
Compliant by design
Consent is respected, data stays first-party, and the approach is built for GDPR and CCPA, so you keep the account signal without taking on the risk that comes with cross-site tracking.
- Consent and preferences honored
- First-party data you control end to end
- Built for GDPR and CCPA
- Account-level signal without cross-site tracking
Durable and compliant
Related capabilities
The Context Layer
The identity-resolved spine the whole platform runs on.
ExploreIdentity Resolution
Reconcile every system into one account agents act on.
ExploreFull Funnel Data Graph
Touch to revenue, connected in one graph.
ExploreWritebacks & Real-time Activation
Push resolved data back into your live tools.
ExploreQuestions, answered
What is cookieless tracking?
Cookieless tracking identifies and follows website behavior without relying on third-party cookies, using first-party signals instead. For B2B, it matches visits to accounts, so the funnel keeps receiving signal even as cookies are deprecated.
Why do third-party cookies matter for B2B tracking?
Much B2B web tracking and account de-anonymization has depended on third-party cookies. As browsers block them and privacy rules tighten, that signal quietly stops working. Cookieless, first-party tracking replaces it.
Is cookieless tracking privacy-safe?
Yes. RevSure tracks first-party on domains you own and matches visits to accounts rather than following individuals across the web, and it honors consent. Data handling details are documented at revsure.ai/security.
Keep the signal. Lose the cookie
See cookieless tracking matched to your accounts.