Read is half of it. RevSure writes back
Resolved identities, scores, and segments pushed into Salesforce, HubSpot, and the ad platforms in real time. The layer acts on your stack, it does not just report on it.
Reverse ETL pushes resolved data out of your warehouse or data layer and back into the tools teams work in, Salesforce, HubSpot, and the ad platforms. Reading data is only half the job. RevSure writes resolved identities, scores, and segments back in real time from its context layer, so the platform acts on your stack instead of only reporting on it.
A clean record that never leaves the tool
| Output | Lives in | Reaches CRM |
|---|---|---|
| Resolved account | Dashboard | No |
| Fit + intent score | Dashboard | No |
| Audience segment | Export | Manual |
Most measurement tools stop at a dashboard. The resolved account, the score, the segment all sit in their UI while your reps work stale data in the CRM. Insight that does not reach the system of record changes nothing.
- Resolved data trapped in a separate dashboard
- Reps acting on stale CRM fields
- Segments rebuilt by hand in every ad platform
- Scores no agent or workflow can read
The layer writes back
| Field | Target | Status |
|---|---|---|
| Account score | Salesforce | Written |
| Owner / pod | Salesforce | Written |
| Lifecycle stage | HubSpot | Written |
| Resolved ID | Warehouse | Written |
RevSure pushes resolved identities, scores, owners, and fields back into Salesforce and HubSpot, on the records your team already works. Bi-directional by design, reversible by default.
- Resolved identity and scores written to the CRM
- Ownership and routing applied on the record
- Field-level writeback you control and map
- Every write reversible, with an audit trail
Segments live where you spend
| Audience | Platform | Members |
|---|---|---|
| High-intent ABM | 2,140 | |
| In-market | 5,880 | |
| Suppress closed | Meta | 1,310 |
Audiences built on the resolved layer sync in real time to LinkedIn, Google, and Meta, and refresh as accounts move in and out of segment. No more exporting a CSV and hoping it is still right next week.
- Audiences synced to LinkedIn, Google, and Meta
- Membership refreshed in real time as signals change
- Suppression and targeting on resolved accounts
- The spend agent activates against the same segments
It acts, it does not just report
Related capabilities
The Context Layer
The identity-resolved spine the whole platform runs on.
ExploreReal-Time Orchestration
Signals trigger action in seconds, not the nightly batch.
ExploreIdentity Resolution
Reconcile every system into one account agents act on.
ExploreGTM Agents
The managed roster that takes the next action.
ExploreQuestions, answered
What is reverse ETL?
Reverse ETL is the practice of syncing data from a central store, like a warehouse or context layer, back into operational tools such as the CRM and ad platforms, so the teams and systems that need it act on the same values. It is the write side of the data pipeline.
What does RevSure write back?
Resolved identities, scores, and segments, pushed into Salesforce, HubSpot, and the ad platforms in real time. That is how a signal detected on the context layer becomes an action in the tools your teams already use.
How is this different from a nightly sync?
A nightly batch means you act on intent hours or days late. RevSure writes back in real time as records resolve and signals land, so activation happens inside the window where it still matters.
Resolved data where the work happens
See the layer write back into your live tools.