Account Level Opportunity Attribution

Our Account level Opportunity Attribution allows us to adapt to cases where there are no explicit contact associations with Opportunities or the contact associations with Opportunities are incomplete.
This takes a very holistic view with the broadest influence on the overall account that is associated with the opportunity. This will include engagements that are directly captured at account level from ABM engagements and tools like DemandBase, 6sense etc, alongside any engagements associated with leads/ contacts associated with the same account.

How RevSure connects leads and contacts to accounts and opportunities that are not in the CRM/MAP or not mapped properly

RevSure enables several configurable data harmonization, linkage , enrichment and handling resolution scenarios as part of its data model and data graph.Our end-to-end data flow encompasses:

Data Ingestion from source systems
Mapping and Integration into an abstracted semantic data model
Graph Construction and Entity Linkage to establish relationships across data entities
Entity Resolution, Deduplication, and Harmonization to ensure consistency and accuracy
Data Transformation Pipelines tailored for application consumption and AI model readiness

Various scenarios and resolutions strategies

Below are just a few of the configurable resolution strategies that help RevSure stitch together buyer journeys and funnels across multiple systems.
Since we have a platform approach, we maintain the flexibility to adding more ML or rules based logic to address various scenarios: