Account Level Opportunity Attribution
Our Account level Opportunity Attribution allows us to adapt to cases where there are no explicit contact associations with Opportunities or the contact associations with Opportunities are incomplete.
This takes a very holistic view with the broadest influence on the overall account that is associated with the opportunity. This will include engagements that are directly captured at account level from ABM engagements and tools like DemandBase, 6sense etc, alongside any engagements associated with leads/ contacts associated with the same account.
How RevSure connects leads and contacts to accounts and opportunities that are not in the CRM/MAP or not mapped properly
RevSure enables several configurable data harmonization, linkage , enrichment and handling resolution scenarios as part of its data model and data graph.Our end-to-end data flow encompasses:
- Data Ingestion from source systems
- Mapping and Integration into an abstracted semantic data model
- Graph Construction and Entity Linkage to establish relationships across data entities
- Entity Resolution, Deduplication, and Harmonization to ensure consistency and accuracy
- Data Transformation Pipelines tailored for application consumption and AI model readiness
Various scenarios and resolutions strategies
Below are just a few of the configurable resolution strategies that help RevSure stitch together buyer journeys and funnels across multiple systems.
Since we have a platform approach, we maintain the flexibility to adding more ML or rules based logic to address various scenarios:
Entity Linkage Scenarios
Enrichment Scenarios & Strategies
Funnel Configuration Scenarios and Strategies
Campaign Association Scenarios and Strategies
