Prove what works. Then move the spend
B2B revenue attribution you can defend at the QBR, marketing mix modeling and incrementality on one model, and the AI GTM Engineer reallocating budget across Google and LinkedIn under Safe Autonomy. Fund the channels that close instead of optimizing toward the MQL mirage.
You moved the number. Prove it
Attribution lands after the spend is gone and the QBR opens with a debate. Four fights RevSure retires.
Attribution lands too late
Last-touch in the CRM, a different number in the ad platform, a third in the board deck. By the time they reconcile, the spend is already gone.
Leads up, revenue flat
Your #1 channel by MQLs is your #4 by revenue. Optimizing to leads quietly starves the channels that actually close.
The dark funnel is invisible
Most of the buying journey happens off your forms. You pay for traffic you can't see, name, or route to sales.
Two funnels, two truths
Marketing's number and sales' number never match, so the QBR opens with a debate instead of a decision.
MTA, MMX, and incrementality · one model
Multi-touch attribution, marketing mix modeling, and incrementality testing on one identity-resolved context layer. When the CFO asks 'would we have closed that revenue anyway,' the answer is a saturation curve, not a story.
- MTA and MMX on the same context layer, not two tools
- Saturation curves show where to stop spending, not just where to spend
- Geo and ghost-bid incrementality tests with p-values
- Causal inference, not last-touch correlation
Same budget. More pipeline
The Campaign Reallocation agent compares your existing allocation against the model's recommended mix, then pushes the change to Google, LinkedIn, and Meta directly. Approve it, and roll any move back in one click.
- Existing allocation vs recommended, side by side
- Optimize for pipeline or bookings generated
- Push to Google, LinkedIn, Meta from one surface
- Propose, approve, commit, roll back · Safe Autonomy
Anonymous traffic becomes named accounts
| Account | Signal | Stage |
|---|---|---|
| OpenAI | Comparison page · 4 visits | Consideration |
| Anthropic | Webinar attended | Awareness |
| Cursor | Pricing visit by exec | Intent |
Identity resolution turns the visitors you already pay for into known accounts with contacts and buying-stage signals. The buyers who arrived this morning land on a working list, not in a black box.
- Deterministic resolution · visitor → person → account
- Buying-committee enrichment with consent honored
- Stage signals inferred from behavior, not form fills
- Routed to the right SDR or campaign agent automatically
The agents Marketing runs
Each owns one job and acts on the same context layer · proposed, approved, reversible.
Campaign Reallocation
Moves budget from channels that look like winners to the ones that close.
De-Anonymized Visitors Email
Emails the buyers who arrived on your site, resolved to named contacts.
Personalized Email Agent
Drafts and sends per-lead follow-up, writing back to Marketo and the CRM.
ICP Leads from Google Ads
Pulls fit-scored leads from paid into the CRM the moment they convert.
Built on the two cores: the Context Layer and the Agents
RevSure's mix modeling gave us a defensible answer to the CFO's 'would we have closed that revenue anyway' question. For the first time, the response curves told us where to stop spending, not just where to spend more.
Suruchi Sharma
VP Marketing · Zscaler
Why RevSure for Marketing
Causation, not correlation
MMX and incrementality answer what actually drove pipeline · the question last-touch can't.
Reallocates, doesn't just report
The recommendation ships to your ad platforms as an approved, reversible move.
One funnel both teams trust
Marketing and sales read the same context layer, so the QBR debate ends.
Questions, answered
What is B2B marketing analytics?
B2B marketing analytics measures how marketing activity turns into pipeline and revenue across long, multi-touch buying cycles and buying groups, rather than single conversions. It connects spend and channels to closed deals so teams can prove and improve ROI.
How does RevSure help marketing prove ROI?
RevSure runs multi-touch attribution, marketing mix modeling, and incrementality on one context layer built from your CRM and ad platforms, so every channel's contribution is defensible and traces back to source records, not a black box.
Can marketing act on the analysis, not just read it?
Yes. RevSure's agents reallocate budget, flag waste, and surface net-new ICP accounts, so the analysis becomes action inside your live tools rather than a report someone has to interpret.
Fund the channels that close
Implementation included. The migration off your current attribution stack is on us.