RevSure helps you create campaign associations based on page visit URLs. There are two types of campaigns that can be created from URLs: UTM campaigns and Referrer campaigns. These are explained below. Please note that:

While creating Referrer campaigns, we ensure that URLs without the utm_campaign parameter are used.
Domains such as Google, LinkedIn, Facebook, and Bing are excluded to capture only third-party referrers.

Creating UTM Campaigns from URLs

UTM campaigns are created based on the utm_campaign values present in the URLs visited by leads in the system. Currently, RevSure supports HubSpot Page Visit URLs, but we will soon extend this capability to First-Party URLs and URLs from other source systems.

UTM Parameters Mapping to Campaign Entity:

utm_campaign → Campaign Name
utm_source → Campaign Source
utm_medium → Campaign Type
"UTM" → Campaign Source System

Campaign member entries are created based on the lead_id available in the activity data and page visit timestamps.

Creating Referrer Campaigns from URLs

Referrer campaigns are created in a similar manner to UTM campaigns, but they are based on Page Referrer URLs. These campaigns are only generated from URLs that do not contain the utm_campaign parameter.

Field Mapping for Referrer Campaigns:

Top-Level Domain name of the referrer URL → Campaign Name (e.g., g2.com, capterra.com, softwareadvice.com, etc.)
Primary Domain name → Campaign Source (e.g., g2.com, capterra.com, softwareadvice.com, etc.)
"Referrer" → Campaign Source System

Campaign member entries are created based on the lead_id and page visit timestamps.

Website Campaigns

Website campaigns are created based on Page Visit URLs. We work with the customer to map important website pages to campaign names.

Campaign Name: Derived from the customer's mapping.
Campaign Type: Contains traffic source information, based on rules captured in the Campaign Channel Classification. For example, a "Webpage Visit" can be mapped to either "Direct Traffic," "Paid Social," or "Paid Search," based on channel classification rules.
Campaign Source: Contains referrer information.
Campaign Description: Contains the page title.

By utilizing URL-based campaign associations, RevSure ensures that campaigns are tracked effectively, enabling accurate attribution and reporting across various sources and platforms.