The stack, reconciled. The report, automated
One identity-resolved model under the martech stack you already run, board decks that assemble themselves instead of eating the month, and lead scoring and routing that write back to the CRM under governance. Marketing operations where reconciliation becomes reporting you can defend.
Your month has a week missing
Exports, reconciliation, routing that breaks on every rename. That's where it goes.
The reporting month
Board-deck prep eats the better part of a week every cycle, stitching exports from six systems by hand into a number you then have to defend.
Six systems, six totals
Salesforce, the MAP, the ad platforms, and the warehouse each count a lead and an account differently, so reconciliation is the job and no two reports agree.
Attribution you maintain by hand
Every model change, UTM cleanup, and stage remap is yours to rebuild, and last-touch still wins the argument because it's the only thing everyone can see.
Routing and scoring that break
The scripts and Zaps holding lead flow together snap on every schema rename or campaign launch, and you hear about it from the rep who never got the lead.
One record the whole stack shares
| Source | Record | Resolved |
|---|---|---|
| Salesforce | Acme Cloud | ✓ |
| Marketo | Acme, Inc. | ✓ |
| Google Ads | acmecloud | ✓ |
| Warehouse | ACME-001 | ✓ |
Entity resolution across Salesforce, the MAP, the ad platforms, and the warehouse, so a lead, an account, and a stage mean one thing everywhere. RevSure sits above the tools you already run, bi-directional from day one, with nothing ripped out.
- Deterministic identity resolution across every source
- Dedup and taxonomy standardization out of the box
- Bi-directional writeback to the stack you already run
- New tools join the layer without a re-integration
Board-ready, without the 100-hour month
Live funnel, pipeline, and ROI views built on the resolved model, so the board deck assembles itself from the same numbers every team already trusts. mabl took board-meeting prep from roughly 100 hours a cycle to 40, with every figure tracing back to attribution instead of a hand-built spreadsheet.
- Live funnel, pipeline, and ROI views on one model
- Board decks that pull from the same resolved truth
- Every metric traces to attribution, not a spreadsheet
- Marketing and sales open the same numbers
Scoring and routing that don't break
| Lead | Score | Route |
|---|---|---|
| Anika Shah · Truevo | 91 | AE · K. Liu |
| Marcus Holt · Pomelo | 88 | AE · M. Patel |
| Priya Iyer · Vyne | 73 | Nurture |
Lead and account scores recomputed on live context and written back to the CRM, routing that follows the score instead of a brittle Zap, and agents handling enrichment and hygiene overnight. Every action is proposed, approved, and reversible, with an audit trail you can hand to security.
- Propensity scores written back to Salesforce and the MAP
- Routing that follows the score, not a brittle rule chain
- Enrichment and CRM hygiene handled by agents, logged
- Propose, approve, commit, roll back · Safe Autonomy
The agents Marketing Ops runs
Each owns one job and acts on the same context layer · proposed, approved, reversible.
High-Propensity Accounts + Writeback
Scores accounts on live context and writes the tiers back to the CRM and MAP.
Contact Enrichment
Fills the buying committee on new accounts, governed and logged.
Campaign Reallocation
Turns the model's recommended mix into an approved, reversible budget move.
Personalized Email Agent
Drafts and sends per-lead follow-up, writing the activity back to the MAP.
Built on the two cores: the Context Layer and the Agents
RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.
Zane Halstead
Head of Marketing Operations · mabl
Why RevSure for Marketing Ops
One model, every report
Entity resolution means every dashboard, deck, and agent counts the same thing. Reconciliation stops being the job.
Reporting that traces to attribution
Every board number ties back to the model, not a hand-built spreadsheet you have to defend.
Ops automation, governed
Scoring, routing, and enrichment run as approved, reversible, audited actions. Nothing brittle, nothing unlogged.
Reconciliation out. Reporting in
Implementation included. The migration off your current attribution stack is on us.