AI-based predictive visibility and actionable intelligence into your end-to-end pipeline health helping you turn more leads into qualified opportunities
“B2B companies are struggling to drive predictable growth, which is a combination of pipeline generation and conversion. While there are revenue intelligence tools for pipeline conversion and sales forecasting, intelligence for pipeline generation has been an afterthought. This impacts all revenue teams - Marketing, SDRs, and Sales that drive the pipeline generation journey. An unpredictable pipeline leads to unpredictable revenue generation.
Sales Pipeline Readiness is the missing link in driving predictable & profitable revenue growth, and Pipeline health needs to be on every revenue leader, CEO, and Board’s agenda.”
The silos of ownership in GTM teams (Marketing, SDRs, Sales) are directly reflected in the available revenue intelligence software. Most tools focus on serving individual teams resulting in a vast gap for pipeline generation, which is a team sport.
Most revenue teams will acknowledge that Pipeline Generation is the life-blood of revenue generation. However, the short-term focus on sales forecasting and pipeline conversion trump the agenda across leadership teams and boards.
Generic BI tools are not purpose-built to understand the nuances of the integrated marketing, SDR, and sales lifecycles and get limited to aggregate reporting on metrics with no predictive intelligence or actionable recommendations.
Sales forecasting tools do a good job of forecasting sales once a pipeline has been created. However, they are unable to provide predictive visibility into pipeline creation against targets and recommend appropriate actions.
AI-based projections for pipeline and booking targets for multiple quarters
A connected 360-degree view of the revenue funnel across marketing & sales
Maximize the ROI of your Marketing and SDR investments
Improve visibility and alignment across sales & marketing functions
Improve conversions using stage-by-stage insights of lead movements
Improved pipeline readiness to better predict and hit goals