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Why RevSure?

RevSure is the only Full Funnel Attribution Solution that enables modern Marketing & Revenue teams to build pipeline faster and confidently prove marketing ROI.

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Hit Your Goals Faster

40%

Average customer increase in booking ROI in year one

20%

Typical increase in MQL to Opportunity Conversion Rate

10X

Average return on RevSure Investment within the first year

RevSure provides actionable intelligence and predictive insights to navigate the challenges of pipeline expansion, ROI amplification, and demand generation optimization. Propel your strategy forward with data-driven certainty.

It's Time to Move On From Legacy Attribution Solutions

Legacy Attribution

Attribution + Prediction + Action

Key Issue Addressed

Legacy Attribution

Who/ What touch should get credit?

Attribution + Prediction +
Action

What activities/ touches/ campaigns will maximize pipeline & revenue performance of campaigns and marketing activities for upcoming quarter?
Results Provided

Legacy Attribution

Measurement of Marketing ROI and Contribution

Attribution + Prediction +
Action

What to double down on?
Where to put the next marketing $?
How to reallocate spend to the campaigns/ channels predicted to perform the best
Actionability

Legacy Attribution

Limited; Reporting on campaign performance; some insights for planning

Attribution + Prediction +
Action

Specific campaigns/ channel/ campaign type recommendations to focus on, which leads/ accounts to target and prioritize, and “next best action” to drive speed to pipeline and revenue
Scope

Legacy Attribution

Marketing campaigns only
Closed pipeline/revenue sourced or influenced by marketing

Attribution + Prediction +
Action

Campaigns and activities across the Marketing, SDR/BDR and Sales motion
Touches and campaigns to accelerate stage-to-stage conversions along the buyer journey, from anonymous visitor to closed-won
Results Timeliness

Legacy Attribution

Quarterly, backward-looking, marketing influence on closed opportunities
Wait until end of quarter/campaign to pivot

Attribution + Prediction +
Action

Instant, real time tracking, with forward looking predictions of pipeline generation and closed revenue from existing pipeline
Don’t wait till end of quarter/ campaign. Pivot and reallocate spend now!

predictive full funnel attribution

How RevSure Works

RevSure.ai was built to give high growth marketing teams the insight they need to confidently scale and prove ROI of marketing contribution to the pipeline. This is how it all works.

1. Integrates With All Your GTM Data

RevSure connects natively to your entire tech stack, including: Website Analytics, CRM, Marketing Automation, Sales Automation, Ad Platforms,  ABM Software, Enrichment Tools, and more.

The data from all of these systems powers the RevSure GTM Data Graph.

2. RevSure GTM Data Graph™ Comes Online

The RevSure GTM Data Graph connects all prospect touch points and harmonizes data from multiple systems across the Marketing, SDR/BDR, and Sales motions. Historical data is used to train this model and it becomes the single source of truth.

3. Journey Timeline Is Constructed

The touch points for every lead, account, and opportunity are stitched together in the Journey Timeline. This makes it easy to identify factors that drive conversion behavior across demographic, firmographic, technographic, interaction, and journey attributes.

4. Unified Funnel Reporting Across Sales, Marketing, & BDR Motion Becomes Available

The end-to-end funnel view across the entire GTM motion is now available. Here, you can analyze stage-to-stage volume, value, velocity, and conversion characteristics across the entire marketing and sales funnel in one consistent view.

5. Multi-Level AI Engine for Insights, Predictions, & Recommendations Activates

The RevSure AI Engine™ powers campaign performance predictions, campaign spend reallocation recommendations, next-best touch, pipeline health and booking potential - and much more.

High Performing Marketing Teams Win with RevSure

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities ?

Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team

BigID Customer Story - Deciphering the Marketing Funnel

Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.

 “With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”

Tom Wentworth

CMO

"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

Mark Sladden

Revenue Operations Leader

“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”

Tom Murtaugh

VP, GTM Operations

connect everything

Power Up with RevSure

Integrate your sales and marketing tech stack for next level visibility into your end-to-end funnel.

HubSpot

Your HubSpot Marketing Automation and CRM data provides visibility into the full funnel for both marketing and sales. That information allows for more accurate prioritization and AI-based predictions for revenue creation.

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Marketo

The integration of your Marketo marketing automation data will allow for better understanding of which leads are more likely to convert and which channels and campaigns are most efficient at producing revenue.

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Salesforce

Integrate your Salesforce CRM data to build a unified pipeline in Revsure and write back Revsure’s AI-powered pipeline and booking predictions to better prioritize leads and opportunities.

Pardot

Pardot integration allows your marketing automation data to into Revsure. This helps to create a unified view into the funnel, allowing for a focus on efficiency.

Salesloft

With Salesloft, we can include data from your outbound efforts more seamlessly, helping you to understand the role outbound plays in your buyer journey and how to optimize it.

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Outreach

Using the Outreach.io integration, customers will be able to understand which sequences are generating more leads and opportunities, and how those are performing.

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Apollo.io

Data enrichment through your RevSure account with information from Apollo. This will give you more insights into your ICP and personas.

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Slack

Integrating with Slack allows you to receive recommendations and daily digests on what is happening with pipeline in real time.

LinkedIn

The integration with LinkedIn Campaigns allows you to optimize campaigns based on revenue and pipeline creation, running more efficient ads to your target audience.

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Meta

With the Meta Ads integration, customers will be able to measure the lead, pipeline, and booking ROI of ads and campaigns on Facebook and Instagram. This integration will allow insight into the cross-funnel impact of those ads, as well.

Google Ads

Google Ads integrations allows for ROI maximization from campaigns, ads and keywords. This feedback allows you to optimize for revenue instead of top-of-funnel metrics.

6sense

Connect 6sense Revenue AI™ to RevSure and unlock the next level of insight. Go beyond intent with AI-powered recommendations that give you real time visibility into which leads have a propensity to convert into pipeline.

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Demandbase

Connect Demandbase Account-Based Marketing (ABM) Software to RevSure and enhance your ability to find and engage with the accounts and buying groups most likely to convert into revenue.

Frequently Asked Questions

How much historical data does RevSure need to build out an accurate model?

Typically, one to two years of historical data across your marketing automation platform (MAP) and customer relationship management software (CRM) will be more than enough to begin training our data models.

What is RevSure Reli?

RevSure Reli is a Gen AI-powered chatbot designed to enhance marketing and sales performance by combining the capabilities of generative AI with integrated data​​.

What does RevSure offer for marketing teams?

RevSure helps digital, demand generation & growth marketing teams scale winning campaigns and prove marketing ROI.

What is the Interconnected GTM Data Graph with a Multi-Level AI Engine?

This feature combines granular learning of lead/account/opportunity journeys with the macro GTM motion unique to every business​​.

Can RevSure help optimize marketing spend and ROI?

Yes, RevSure offers insights into marketing ROI by channel, campaign, or lead source, allowing teams to focus on the most impactful tactical mix​​.

What are some key features of RevSure's AI technology?

RevSure's AI technology provides real-time pipeline projections, recommendations for prioritizing leads, audiences, and tactics, and aligns sales and marketing efforts for revenue generation​​​​​​.

How does RevSure integrate with existing CRM and marketing platforms?

RevSure allows the import of account, contact, or lead level data from CRM and marketing automation platforms to configure a custom funnel integrated with predictive intelligence​​.

How does RevSure aid in pipeline projection and quality assessment?

It tracks pipeline and booking predictions, offers real-time pipeline projections, and helps in assessing win rates and pipeline quality​​​​​​.

Can RevSure identify trends in marketing campaigns?

Yes, RevSure can analyze marketing campaign performance to identify trends, predict future performance, highlight areas to allocate more resources - or stop spending, and diagnose where leads are leaking in the funnel​​​​.

How are updates and insights delivered through RevSure?

RevSure delivers updates and insights via email, Slackbot, or a customized dashboard, catering to the preferred method of communication.

Prove ROI & Scale Winning Campaigns

Optimize Marketing Spend, Maximize Pipeline, and Prove Marketing Value

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No More Random Acts of Marketing

Full funnel attribution, campaign optimization, pipeline prediction & acceleration – all in one place.