Analytics

RevSure goes beyond attribution to deliver actionable analytics that improve pipeline velocity, predictability, and ROI.

Analyze Deal Acceleration Metrics

RevSure provides full-funnel and pipeline attribution & analytics that allow you to understand the impact of various touches, campaigns, and channels on deal acceleration.

• In the Demand Generation Effectiveness (DGE) module, you can analyze conversion velocities and deal acceleration across different stages of the funnel for leads, accounts, and opportunities.
• Using our AI-based Funnel Conversion Attribution, you can identify which campaigns and channels contribute to faster conversions and higher deal acceleration at different funnel stages.

Assess Marketing Channel Performance

RevSure supports multiple multi-touch attribution (MTA) methods, allowing you to analyze the performance of each marketing channel and offer type, both individually and in combination with other touchpoints.

• These models include First Touch, Last Touch, Any Touch, Linear, U, W, J, Inverse J, Influenced, and AI-Markov Chain-based multi-touch attribution.
• Our Journey Module allows you to filter and analyze journeys by channels, campaigns, campaign types, and offers, helping you understand how different combinations (e.g., paid search and ebooks) impact performance, conversion rates, and cycle times.

Assess Campaign Impact and Effectiveness

The Demand Generation Effectiveness (DGE) module provides a comprehensive suite of capabilities to help marketing leaders maximize pipeline performance and ROI. Key features include:

• Analyzing campaign performance based on ROI, conversion rates, and velocities at different funnel stages.
• Reviewing overall demand generation metrics for specific periods (quarters, years).
• Gaining specific insights into campaign and channel-level performance to optimize marketing efforts.
  

https://videos.revsure.cloud/share/VpFo9pOAhy60IflZcj7J1g/cvzsCeZ2rp8XmkHoVyqYow

Watch here

Analyze and Improve Sales Cycles

Sales teams can leverage several modules in RevSure to improve sales cycles:

• Pipeline Predictability Module: Helps in tracking and forecasting the pipeline.‍
• Pipeline Projections: Monitors pipeline and booking projections against set targets for current and future quarters.

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• Pipeline Analytics: Analyzes how the pipeline is evolving.
• Pipeline Health: Provides insights into the health of the pipeline and areas for improvement.

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• Funnel Conversion Attribution & Deep Funnel Attribution Modules: These help sales teams understand what’s working at different stages of the funnel and how these factors impact pipeline movements and bookings.

• ‍ROI Measurement for Long Sales Cycles: RevSure calculates ROI by analyzing historical data across all systems, even for businesses with extended sales cycles (9–15 months). Our approach leverages years of data to provide accurate insights. For more details, check out this video: Watch here

Track Metrics such as Program ROI, CAC, and Win Rates

• RevSure tracks program ROI and CAC through its attribution and measurement capabilities. The platform allows you to analyze campaign effectiveness across multiple levels—campaigns, channels, segments, and ads.
• In addition, RevSure's dashboarding capability enables you to create custom dashboards with widgets to track key financial metrics such as program ROI, CAC, and other relevant financial KPIs.
• RevSure’s AI-powered modules offer "next best action" recommendations based on historical wins from similar accounts. Additionally, account and opportunity prioritization modules help you identify and focus on the most likely conversions.

Identify Common Paths to Conversion

RevSure’s Journey Module tracks common paths to conversion, allowing you to see which campaigns and interactions are most effective at each stage of the funnel (lead, meeting, opportunity, etc.).

• It highlights the most promising paths, campaign engagement combinations, and potential roadblocks in the journey.
• RevSure’s AI-based Next Best Action recommendations provide insights into the next most effective action for each lead based on campaign name, type, and past engagement data.

Top Journeys to Pipeline

Funnel Conversion Probable Paths - Lead to MQL

Track and Analyze User Actions After Content Engagement

RevSure enables you to track user actions following their engagement with specific content, such as downloading a report, accessing a webinar, or viewing a whitepaper. Here’s how:

• ‍Seamless Integration with CRM and Marketing Systems: RevSure connects with your CRM and marketing analytics systems to consolidate data, ensuring every activity and campaign touch reflects consistent names and details.‍
• First-Party Pixel Tracking: Our first-party pixel captures all user activities, including session details like interactions, time spent, page visits, and more.‍
• AI-Powered Journey Analysis:
  
  • RevSure’s AI demystifies the buyer journey, stitching together a comprehensive map that tracks how leads, accounts and opportunities interact with activities and campaign touches.
  • This journey map illustrates the paths they take across your funnel, detailing every activity and campaign interaction with all information and engagement signals.
  • Every funnel movement is captured from visitor to closed won.
  • Engagements from Contacts in accounts and opportunities are captured and show you individual touches that move them through your funnel.‍
• Customizable Funnel Views:‍
  
  • Define the funnel progression stages you want to analyze.
  • Choose specific touches, events, and campaigns for detailed insights.
  • Filter journeys by segment, region, channel, or source.
• Actionable AI Insights: RevSure’s AI identifies the top-performing touches, campaigns, and progression paths that drive conversions and funnel movement.‍
• Advanced Search Capabilities: Dive deeper into journey data by searching for specific touches or sequences of touches within the mapped journeys.
• ‍Nurture Campaigns and Most Recent Interactions: We track and attribute all touches including nurture campaigns. Our models account for them in the buyer journey and in the lead up to recent interactions. Depending on the selected attribution model credit will be given across the journey.
• ‍Ad Impressions and Brand Awareness Touchpoints: Ad impressions and brand awareness touch points can be viewed by applying lead/account/opportunity source system filters. These filters can be applied to pull data from paid social sources such as Meta. Brand awareness touch points can also be pulled using filters that determine pull source and campaign channel of the brand awareness campaign you want to see.

Example view looking at Google ad Effectiveness within Demand Generation Effectiveness.

Lifecycle Tracking

The lifecycle of every lead, account and opportunity is tracked in the journeys module. From visitor all the way to closed won and beyond. Every interaction and engagement is clearly mapped out so entire lifecycle is dynamically tracked.

Integrated Touchpoint Reporting with CRM Data

RevSure provides comprehensive reporting on touchpoints alongside Salesforce and other CRM Account and Opportunity data.

• This reporting can be filtered by system, activity, and channel, offering a detailed view of interactions across the funnel.
• Additionally, RevSure integrates with your sales tools to capture all GTM touchpoints, including prospect emails, meetings, and other sales interactions.

Transition to Account-Based Metrics

RevSure supports both lead-based and account-based funnels.

• You can seamlessly transition from KPIs such as MQLs, SALs, and SQLs to account-focused metrics like Marketing Qualified Accounts (MQAs) and Opportunity Conversion Rates (CVR).
• The user interface (UI) will be fully aligned with your account funnel stages, customized to reflect your unique requirements. It will no longer rely on lead-based KPIs if they are no longer part of your workflow.

Drill Down by Channel, Region, and Product Line

RevSure makes it easy to drill down and analyze performance by channel, region, and product line through powerful filtering and customization capabilities.

• ‍Filter-Based Views and Dashboards:‍
  
  • Create Views or Dashboards using Filters based on any attribute available in your CRM or custom dimensions created within RevSure.
  • Drill down by attributes such as Channel, Region, Product Line, or any other relevant dimension.
• Comprehensive Data Ingestion:RevSure ingests thousands of attributes from systems like CRM, MAP, and others, covering entities such as:
  
  • Visitor, Lead, Contact, Account, Opportunity.
  • Campaign, Campaign Member, Activity, Tasks, Events.
• Support for Custom Data: Data from Custom Objects and Custom Attributes available in Salesforce (SFDC) can also be ingested, allowing for highly tailored analyses.

Multi Device Journeys From the Same Person

We typically rely on user identification actions such as form submissions or demo requests to convert anonymous visitors into identified leads. For example, if a person clicks a Google ad on device A and downloads a white paper by providing partial information, then later visits the site from device B and fills out a demo request form, RevSure’s fingerprinting algorithms can link both visits to the same user. This ensures accurate source attribution—Google Ads in this case.