Learning Center

Blogs

Product Update July 2024: Marketing Mix, Account Engagement Trends, New Filters & More

RevSure's July 2024 product update brings exciting new features to supercharge your marketing efforts! From our brand-new Marketing Mix Modeling module to tracking the hottest accounts with our Account Engagement Trends, this release has some snazzy new features and upgrades to help you make sharper decisions, fine-tune your campaigns, and crush your targets.

Blogs

B2B Marketers' Handbook: Multi-Touch Attribution Demystified

In the fiercely competitive landscape of B2B marketing, mastering multi-touch attribution is critical for understanding and optimizing marketing efforts. This comprehensive guide explains how multi-touch attribution helps businesses allocate budgets effectively, enhance sales and marketing alignment, and improve decision-making. With advanced data integration, machine learning, and real-time analytics, multi-touch attribution offers a nuanced view of the customer journey, enabling B2B companies to demonstrate ROI and drive growth.

Blogs

The Importance of Focusing on ICP Accounts for the Success of B2B Marketing Campaigns

Discover how prioritizing Ideal Customer Profile (ICP) accounts can improve your chances of success with B2B marketing in 2024. By aligning your sales, SDR/BDR, and marketing teams on these high-value targets, you'll reduce churn, streamline efforts, and boost conversion rates. Learn the tips and tricks for tracking, focusing, and optimizing your campaigns to drive better engagement and efficiency. Dive into the full blog to build an effective target-account-focused marketing strategy this year.

Blogs

Why Orchestration of Intelligence is the Next Big Thing in B2B Marketing

The evolving intelligence needs of B2B marketing surpass single-vendor solutions, with 63% of marketers valuing data-driven strategies. This calls for orchestrating intelligence across tools and tech partnerships. Key areas include optimizing demand generation, aligning marketing with sales, and managing hybrid go-to-market strategies like ABM and Lead-Based Growth. Emerging needs focus on tracking ICP efforts, classifying accounts, understanding funnel dynamics, and demonstrating campaign impacts. Read on to learn more about the orchestration of intelligence in marketing.

Blogs

What's new in RevSure: May'24 Product Updates

Our May Release brings a host of exciting updates designed to meet all your dashboarding needs, along with new integrations and enhancements to our attribution capabilities. We are thrilled to take this next step in making RevSure an indispensable asset in your GTM stack.

Blogs

Full-Funnel Attribution: The Ultimate Tool for Modern Marketers

As a marketer, you would have relied on traditional methods to gauge campaign success—focusing on either the first or the last touchpoint. But now, there's a powerful new tool at your disposal: full-funnel attribution. This approach offers a comprehensive view of your marketing efforts, tracking every interaction from initial contact to final conversion.

Blogs

Mastering B2B Marketing: Your Ultimate Guide to Deep Funnel Optimization

What is the perpetual challenge for B2B marketers? The answer lies in between achieving higher conversion rates and more effective targeting! You will not be able to escape this loop if your marketing strategies still focus heavily on the top of the funnel—generating leads and driving initial interest. Significant opportunities lie deep in the funnel, where a more detailed understanding of the buyer journies can lead to improved results. Modern-day marketers need deep funnel optimization, a powerful approach to refining and maximizing their marketing efforts.

Blogs

Transforming Data into Strategy: The Role of Marketing Performance Dashboards

In the rapidly evolving landscape of B2B software, understanding the intricacies of marketing performance is critical. As digital marketing strategies become increasingly central to business operations, B2B marketing teams now leverage performance dashboards to guide their decision-making processes.

Blogs

Embracing the Adrenaline Rush of Product Marketing: Trends, Data, and Insights

The excitement of launching new campaigns, the rush of discovering unique customer insights, and the challenge of positioning products to solve real problems- all come together to create the real thrill of product marketing. The adrenaline rush that comes with these tasks can drive success and fulfillment for product marketers. Here’s how to harness this energy and thrive in the field.

white papers

Unlocking the Power of Marketing ROI Using AI/ML

Why is something so simple in theory—maximizing ROI—so difficult in practice?

white papers

Transforming Revenue with a Health Framework for Pipeline Generation

Pipeline health refers to the state of the revenue pipeline. A healthy sales pipeline means that there are enough leads and opportunities in each stage of the pipeline to ensure consistent revenue generation.

white papers

Sales Pipeline Readiness:The Predictable Pipeline Strategy for Marketing and Sales Teams

Budget cuts, hiring freezes, fewer resources.

white papers

Empowering Ongoing Marketing Planning with Next-Gen Funnel and Pipeline Visibility

In rapidly changing and evolving times, with compliance changes and an uncertain economic climate– marketing strategy cannot be set in stone.

white papers

The 2023 State of Pipeline Generation

Raise your hand if you have a fool-proof way to predict and generate pipeline.

white papers

Optimizing Demand Generation in 2024

7 Strategies for the Modern Marketer

white papers

The State of Marketing Attribution in 2024

Explore 2024's marketing attribution trends, challenges, and solutions in this comprehensive research report.

Videos

RevSure Reli - Predictive AI + Generative AI at Your Fingertips

Most of you are likely familiar with the capabilities of ChatGPT, renowned for its ease of answering complex questions through natural language. But there has never been a way to access your sales and marketing data in such a way - until today. We’re thrilled to announce RevSure’s latest enhancement, and we’re calling it Reli. Reli harnesses the strengths of Generative AI and Predictive AI in a user-friendly chatbot format, easily accessible via Slack. In today's fast-paced digital world, marketing teams are constantly striving to stay ahead. Reli simplifies this process by enabling quick and efficient access to crucial information without the need to switch between multiple applications.

Videos

Your Co-Pilot for Pipeline

With RevSure, automate your pipeline scrubbing at the start of the quarter, reduce friction between sales and marketing functions, stop revenue leakages and focus on Qualified Opportunities with AI-based insights.

Videos

Closing The Gap In Revenue Intelligence

Countless tools tell you how to convert visitors, generate leads, and manage your sales funnel. However, no software on the market today can support marketers and revenue teams master pipeline generation. That’s where a sales pipeline readiness platform comes in.

Videos

Introducing RevSure Alerts

Introducing alerts in RevSure - Never miss an essential action item again! Receive alerts for every new lead, deal progression, stagnating lead, lead with a blank field... and the list goes on. You can even update Salesforce fields without ever leaving Slack. With RevSure Alerts, you can reduce manual workflows, maintain good data hygiene, and never miss an important update again.

Videos

RevSure Feature Spotlight - Tracking Targets

Videos

Gain Visibility Into Your Marketing Funnel & Pipeline

Today's go to market stack has hundreds of tools that enable marketing teams to generate leads and for sales teams to hurt them. But what happens during the transition between leads to opportunities?

Videos

Use Case: Accelerate Conversions to Revenue

To increase your pipeline in revenue generation, you need to prioritize the right leads for qualification based on which ICP converts the most. Marketing teams today refined their ICP based on product market fit and engagement, but miss out on the actual conversion factors learned from past closed won deals.

Videos

Pipeline Predictability

Take the pain out of pipeline forecasting! You can now quickly and confidently commit to pipeline generation and coverage targets with a forward-looking view of your pipeline based on your company's unique GTM motion.

Videos

BigID Customer POV - Marketing is Different Now

Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.

Videos

SnapLogic Customer Story

What are the best performing marketing campaigns, and how are they trending quarter over quarter? Which A/B tests are actually accelerating opportunities? Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team.

Videos

RevSure Pipeline Acceleration Solution

Take the guesswork out of conversions with Al-powered recommendations. Get predictive lead recommendations. Improve stage-to-stage conversions. Maximize marketing spend ROI

Ebooks

Optimizing Demand Generation in 2024

7 Strategies for the Modern Marketer

webinars

Predictive B2B Revenue Attribution with RevSure & Warmly

Deepinder, founder of RevSure AI, shares his extensive experience in scaling data-driven SaaS businesses and discusses the importance of unifying the GTM stack. Attendees will learn how to integrate B2B GTM data, predict effective channels, and take practical steps to avoid common pitfalls.

webinars

Managing Up: Telling Your Marketing Wins with Data & Value

Learn how to measure and attribute your efforts accurately, present wins using data and analytics, align goals with executive priorities and enhance communication between marketing teams and executives. This session is valuable for both seasoned marketers and beginners, ensuring your contributions are recognized and valued by top leadership.

webinars

Transforming Marketing into a Strategic Asset: Mastering Attribution for Business Impact

Transform your marketing efforts into a strategic asset that significantly impacts your company's bottom line.

webinars

Efficient Growth You Can Count On

What if I told you there was a way to never miss your pipeline and revenue targets while being extremely efficient? There are four pillars to confidently developing a targeted demand strategy that consistently achieves and even exceeds pipeline and revenue targets — and we want to show you what this could look like for your organization.

webinars

Must-Know Pipeline Generation Trends for 2023

We surveyed 420+ marketing leaders to get a glimpse into the state of their pipeline, approach to pipeline generation, and how they plan to hit their revenue targets in the year ahead.

webinars

Revenue Drivers Debate: Who owns them, what levers can teams pull, who can push?

Join us as we discuss revenue drivers and debate what team - marketing, sales or business operations- owns those drivers, what lever’s can be pulled and who can push?

webinars

The Path To B2B Marketing Contribution Runs Through Optimization

Explore effective B2B marketing strategies for a complex buying landscape in our live webinar with experts from Forrester and RevSure.

Solution Briefs

Deep Funnel Attribution

Decode the Deep Funnel

Solution Briefs

Pipeline Projections

Analyze every opportunity and deliver AI-powered insights so you can improve pipeline quality and confidently generate revenue quarter-over-quarter.

Solution Briefs

Campaign Optimization

RevSure Campaign Optimization calculates ROI of marketing spend so you can understand the effectiveness of your campaigns, make better decisions about how to allocate budgets, and scale up your best campaigns.

events

San Francisco Giants Baseball Game

We invite you to an exclusive evening of baseball, networking, and fun as the Giants take on the Minnesota Twins at Oracle Park on Friday, July 12 at 7:15 PM. Enjoy a great view of the game with complimentary food and beverages while connecting with marketing, revenue, and GTM leaders.

events

MarketingOps + RevOps Community Meetup

Join us for a not-to-be-missed community event by MarketingOps.com, designed for Marketing and RevOps professionals. Alex Cox, Head of GTM at RevSure, will delve into the future of marketing attribution and measurement. Engage with compelling stories from the field and enjoy delicious treats on us!

events

Inspire UK 2024

Join RevSure AI and 6sense at Inspire UK 2024 on 12th June at 155 Bishopsgate, London, to explore transformative B2B revenue strategies.

events

MOps-Apalooza

Join us at MOps-Apalooza, a community-led summit that will bring together 500+ of the best and brightest in Marketing and Revenue Operations for 3-days of learning and community-building

platform comparisons

Comparing AI-Based Pipeline Acceleration Solutions to Account Based Marketing Platforms

Comparing AI-Based Predictive Full Funnel Attribution Solution to Account-Based Marketing Solutions is actually very difficult, because the two platforms aren’t meant to do the same thing. In reality, they can work together to build a stronger, more data-focused marketing strategy.

platform comparisons

Comparing AI-Based Pipeline Acceleration Solutions to Marketing Automation Platforms

Comparing AI-Based Predictive Full Funnel Attribution Solution to Marketing Automation Platforms, such as HubSpot or Marketo, is like comparing icing to cake. Each can be great alone– but together, they are much more delicious. Or in this case–powerful.