Every system's schema. One shared model

Salesforce, Marketo, the warehouse, and the ad platforms each name things their own way. Harmonization maps every field, value, and taxonomy to one canonical model your agents and models can reason over.

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Module 01 · The mismatch

Same field. Five different names

Field mappingBefore

Source	Field	Canonical
Salesforce	LeadSource	channel
Marketo	utm_source	channel
Google Ads	campaign_id	campaign
Warehouse	acct_stage	stage
HubSpot	lifecyclestage	stage

Lead Source in one system is utm_source in another and Channel in a third. Stage names disagree, picklists drift, and currencies mix. No model can learn on data that does not speak one language.

Field names that mean the same thing but never match
Picklist and stage taxonomies that disagree across tools
Mixed units, currencies, and date formats
Free-text values where a controlled vocabulary should be

Module 02 · The canonical model

One model everything maps to

Canonical modelLive

AccountsPeopleOpportunitiesTouches

Field	Type	Sources mapped
channel	enum	6
stage	enum	4
segment	enum	3
arr	currency	5

RevSure resolves each source into a single canonical schema: accounts, people, opportunities, campaigns, and touches, with one taxonomy for stages, channels, and segments. Map once, and every new source inherits it.

A canonical schema for the whole funnel
One taxonomy for stages, channels, and segments
Unit, currency, and date normalization on ingest
New sources map to the model, not the other way around

Module 03 · Governed

Change the mapping. Keep the history

Mapping healthGoverned

Fields mapped

Unmapped

in review

Drift alerts

Mappings are versioned and owned, so a taxonomy change is auditable and reversible, and a new rep mislabeling a stage does not quietly corrupt a quarter of reporting.