The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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December 1, 2025

November 2025 Product Release: MCP Server Launch, Custom Attribution Models, Probability Trends & More

This month’s release marks one of the biggest leaps forward in RevSure’s Full-Funnel AI platform. With the introduction of the RevSure MCP Server, expanded attribution flexibility, deeper journey and opportunity insights, advanced trend analysis, and more embedded AI throughout the system, GTM teams gain unprecedented visibility, automation, and predictive control across the entire revenue engine.
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