Research, teardowns, and the receipts

Alex CoxSep 22, 20268 min read

GTM engineer vs sales engineer: what's actually different

A sales engineer works inside the deal; a GTM engineer works inside the system that decided which deal to chase. RevSure sets out who each role reports to, what they own, what they cost, and which one a 200-people B2B company with a pipeline problem should hire first.

RevSure TeamSep 22, 20266 min read

Programmatic GTM: Go-to-Market Motions as Versioned Programs

Most go-to-market work done with AI still lives in a chat window, where every run is a fresh prompt nobody can reproduce next week. Programmatic GTM changes the unit of work to a named, versioned Play that executes the same tool calls every time it runs. RevSure now runs four of these Plays from a command line interface which works on a governed context layer.

Francisco Oller GarciaSep 21, 20269 min read

Hire a GTM engineer or automate the work?

This is the piece closest to what RevSure sells, so it carries the most caveats. A GTM engineer's first year runs six figures once loading, tooling and management are counted; a platform plus the RevOps owner it needs costs less and cannot do three things that matter most. RevSure names all of them.

Deepinder Singh Dhingra | Founder & CEOSep 19, 202611 min read

GTM engineering: the discipline, not the job title

The GTM engineer title is three years old; the work is about twenty. RevSure traces how marketing ops, sales ops and data engineering converged under budget pressure, what the discipline borrowed from software engineering and where the analogy breaks, what an agency actually does, and where the whole thing is heading.

Context Layer

Why Enterprise AI Assistants Need a GTM Context Layer

Search and document retrieval get an assistant most of the way. Revenue, pipeline, and account questions need a different kind of context entirely.

RevSure TeamSep 18, 20263 min read

RevSure TeamSep 18, 20265 min read

Glean + RevSure: Better Together

Glean unifies enterprise search, assistants, and agents across what a company knows. RevSure supplies the governed GTM context Glean was never built to hold natively.

Context Layer

Headless MCP for GTM Teams: What It Means and Why It Matters

No dashboard, no login, no seat count. What it means for an MCP server to be headless, and why GTM teams should pay attention.

RevSure TeamSep 18, 20264 min read

RevSure TeamSep 17, 20266 min read

Anaplan + RevSure: Better Together

How Anaplan planning and RevSure GTM intelligence create a closed loop from live signals and predictions to plans, actions, and replanning.

RevSure TeamSep 17, 20266 min read

RevSure + Databricks: Better Together

How Databricks' governed lakehouse and RevSure's GTM context layer create a closed loop from enterprise data to insight and action.

RevSure TeamSep 17, 20266 min read

RevSure + Snowflake: Better Together

How Snowflake's governed data foundation and RevSure's GTM context layer create a closed loop from enterprise data to insight and action.

Revenue Operations

ABM integration architecture: the closed-loop data flow explained

Most ABM stacks are wired one direction. Intent goes in, ads go out, and a RevOps analyst reconciles the rest in a spreadsheet every quarter. This is what the loop looks like when it actually closes, system by system.

ABM Intelligence

ABM retargeting: how to build audiences from pipeline data

A retargeting pixel does not know the visitor was a student, a competitor, or a customer looking for the login page. Your revenue system does. How to build, suppress, sync and measure retargeting audiences from what you already know about the account.

RevSure TeamSep 8, 20266 min read

ABM Intelligence

ABM sales alerts: 4 signal combinations that trigger action

We have watched a lot of intent-alert Slack channels get muted by week four. The ones that survive combine the ABM platform's signal with things the platform cannot see, and they tell the rep what to do. Here are the four recipes that keep getting opened.

How to measure AI sales agent ROI and pipeline impact

Every AI sales agent vendor will show you an engagement rate. Almost none of them can show you what happened to the deal six months later. Here is the measurement we would ask for before renewing one.

Context Layer

Context layer vs GTM brain vs AI sales agent: what each one is for

Three kinds of product now use the word "context" on the homepage. One writes your messaging, one talks to your buyers, one keeps the record of what happened to revenue. We build the third, so read this with that in mind, and then go check the demo calls yourself.

MCP security: auth, RBAC and audit for enterprise AI agents

The twenty-question security review is now the slowest step in shipping a GTM agent. That is not IT being difficult. Here is what they are asking for and what an MCP server has to enforce to get a yes.