Overhaul's forecast moves with the business, not a week behind it

Overhaul replaced a weekly, hand-built pipeline snapshot with a forecast that updates as the business moves, so marketing walks into every board review with predictability it can defend.

Book a Demo

About Overhaul

Industry: Supply chain risk · logistics
Headquarters: Austin, Texas
Company size: 500+ employees
Website: over-haul.com
Use case: Pipeline predictability
Leader: Karin Stevens
Chief Marketing Officer

Overhaul is a supply-chain visibility and risk-management platform that gives shippers real-time control and security over in-transit freight.

Tools used

RevSure Full-Funnel AttributionRevSure Pipeline Predictability

Real-time

Pipeline predictability that updates with the business, not a weekly snapshot

One model

Attribution, pipeline, and forecast on a single source of truth

Board-ready

Every number defensible, backed by attribution rather than opinion

The challenge

Overhaul's marketing team forecast pipeline off a weekly snapshot rebuilt by hand. By the time the number reached leadership the business had already moved, and the forecast trailed reality.

What RevSure did

RevSure put attribution, pipeline, and forecasting on one identity-resolved model, so the forecast recomputes as the funnel changes instead of waiting for the next manual refresh.

“Our team values the pipeline depth and predictability insights. The forecast moves with the business now, not behind it.”

Karin StevensChief Marketing Officer, Overhaul

The outcome

The team now walks into board and pipeline reviews with a forecast that moves with the business and a number it can defend, with the depth to show why it moved.