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Three funnel tools became one at Ncontracts

Ncontracts unified HubSpot, Salesforce, and Google Ads into one full-funnel view, replacing the stitched reports the board and the demand-gen team used to reconcile separately.

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About Ncontracts

Industry: Financial services compliance
Use case: Full-funnel visibility
Leader: Jason Beddall
VP, Growth Marketing

Ncontracts provides risk and compliance management software to financial institutions across the United States.

Tools used

HubSpotSalesforceGoogle AdsRevSure Unified Funnel

One screen

The board and demand-gen now open the same source view

Full funnel

HubSpot + Salesforce + Google Ads unified end to end

The challenge

Funnel data lived across HubSpot, Salesforce, and Google Ads. The board and the marketing team looked at different numbers from different tools, and reconciliations took longer than the next meeting needed.

What RevSure did

RevSure connected the CRM, MAP, and ad platform into one identity-resolved funnel. Conversion and funnel-stage views became a single shared source of truth across the demand-gen and revenue leadership teams.

“We finally see the whole funnel in one place. The conversation moved from whose number is right to what we do next.”

Jason BeddallVP, Growth Marketing, Ncontracts

The outcome

Full-funnel visibility from first touch to closed-won. The board opens the same screen the VP of Growth Marketing does, and the conversation moved from "whose number is right" to "what we do next."