Bid on the
buyers who
close. Not
ones who
fill forms
RevSure scores what happens after the lead, turns it into conversion value, and writes it back to Google, LinkedIn, and Meta Ads. Your bidding learns from pipeline, so lead quality goes up and CAC comes down.
Deep funnel optimization feeds ad platforms conversion signals from the middle and bottom of the B2B funnel instead of only form fills. RevSure assigns custom scores and monetary values to post-lead events on an identity-resolved context layer, then writes those values back to ad platforms and the CRM so bidding and sales both prioritize buyers who create pipeline.
From post-lead activity to a bid that knows what closes
One governed workflow turns buyer progress into an actionable conversion signal.
- 01
Capture
Post-lead events from CRM, marketing automation, web, and video land in one identity-resolved context layer.
- 02
Score
Your rules weight each event, with conditions for source, region, and email activity.
- 03
Value
Scores become monetary conversion values across actual and synthetic conversions.
- 04
Write back
Values reach Google, LinkedIn, and Meta Ads, and scores update in the CRM.
- 05
Learn
AI surfaces the paths that produce pipeline and recommends what to change next.
Ad platforms bid on the form fill. Revenue happens months later
Google, LinkedIn, and Meta learn from whatever you tell them counts as a conversion. Tell them a form fill, and they get very good at finding people who fill forms.
Bidding stops at the lead
Algorithms optimize to the first conversion they see, so spend drifts toward audiences who drop off right after it.
Leads up, pipeline flat
Cost per lead looks healthy while cost per qualified opportunity climbs quarter after quarter.
The good data stays in the CRM
Stage advances, email opens, video views, and contract reads never reach the ad algorithm that could learn from them.
Closed-won is too slow to train on
B2B deals close in months. Bidding models need feedback in days, or they learn nothing at all.
Score what buyers do after they become a lead
Define scores for the events that signal intent once a lead is in the deep funnel. Weight each one by how much it drives conversion in your business, then add conditions so the score reflects its context.
- Score stage advances, email opens, video views, webinars, and contract reads
- Dynamic conditions on email activity, lead origin, or region
- Negative weights for disqualifying events such as unsubscribes
- Custom scoring models aligned to each GTM motion
Actual and synthetic conversions, one complete view
Measure the pipeline value buyers have already created while giving ad platforms a predicted signal for leads that are on track to progress. This helps bidding learn in days, not months.
- Track actual pipeline and revenue outcomes
- Send revenue-weighted synthetic conversions early
- Keep conversion values consistent across platforms
- See the funnel stage behind every value
Put a price on every lead, then hand it to the ad platform
Convert qualified buyer activity into a monetary conversion value and send it to the channels doing the bidding. Platforms receive the signal they need to find more people who are likely to create pipeline.
- Google Ads offline conversion writeback
- LinkedIn and Meta Conversions API support
- Value-based bidding informed by real funnel progress
- Auditable delivery status for every destination
Find the conversion paths that actually produce pipeline
RevSure analyzes middle- and bottom-funnel touchpoints to surface the sequences most likely to progress. Use the evidence to refine signal weights, targeting, and the next campaign decision.
- Surface high-converting activity sequences
- Compare paths by segment, channel, and account type
- Recommendations for signal value and targeting
- Learn from the same data that activates bidding
The same score, live on every CRM record
The value your ad platforms bid on is also the priority your sales team sees. RevSure maps current scores and signals into CRM fields so teams act from one shared understanding of buyer intent.
- Real-time lead and account score updates
- Custom CRM fields and mappings
- Priority queues that reflect fresh activity
- Sales and marketing work from the same signal
Deep funnel signals built to move the next dollar
Optimizes to revenue, not leads
Ad platforms learn from pipeline value, so spend follows the buyers who progress.
Signals in days, not quarters
Synthetic conversions give bidding a revenue-weighted signal long before closed-won.
One score, everywhere
The value your ad platforms bid on is the priority your sales team sees in the CRM.
See deep funnel optimization in action
Questions, answered
What is deep funnel optimization?
Deep funnel optimization sends ad platforms conversion signals from middle- and bottom-funnel activity, such as stage advances, contract reads, and video views, rather than only form fills. The bidding model can then optimize toward people and companies likely to become pipeline and revenue.
How is deep funnel optimization different from lead scoring?
Lead scoring ranks leads for sales. Deep funnel optimization uses those scores as conversion values and writes them back to Google, LinkedIn, and Meta Ads so the platforms change who they bid on. RevSure keeps sales priority and ad bidding aligned on the same scoring model.
What are synthetic conversions?
Synthetic conversions are predicted conversions assigned to leads that are on track to reach a later stage. They give ad platforms a timely, revenue-weighted signal while B2B deals are still progressing toward an actual stage change or closed-won outcome.
Which ad platforms receive deep funnel signals?
RevSure writes custom event signals and conversion values to Google Ads, LinkedIn Ads, and Meta Ads, and updates lead and account scores in the CRM.
Which events can be scored?
Any post-lead event RevSure captures can be scored, including stage advances, email opens, video views, webinar attendance, and contract reads. Conditions such as email activity, lead origin, and region make each score fit your GTM motion.
Train your ad platforms on revenue
See how RevSure turns every lead into a signal worth bidding on, and which conversion paths deserve your budget.