Explore what’s new this month:
- MMX Hierarchical Planning & Optimization
- Reli Canvas (Conversational Analytics)
- Version Control
- RevSure De-anonymization — New Metrics
- Demand Generation Effectiveness — Cohort Drill Down
- MMX — ROI & MROI Curves
MMX Hierarchical Planning & Optimization
Take the guesswork out of budget allocation. With MMX Hierarchical Planning & Optimization, you can confidently reallocate budgets across channels and regions based on real performance data and predictive ROI.
Key capabilities:
- Mid-quarter budget adjustments with predictive insights
- Simulate multiple allocation scenarios and compare results
- Align spend to strategy and maximize ROI — all in one place
Access path: Marketing Mix Modeling → Hierarchical Planning
Reli Canvas
No more manual report-building. With Reli Canvas, you can ask complex questions in natural language and get instant, accurate answers—right inside your workflow.
Key capabilities:
- Ask questions like “Top 5 campaigns in Germany” and see tables auto-generated with the right filters
- Save conversations as Views for easy reuse
- Turn conversations into insights without leaving your workspace
Access path: Ask Reli → Canvas
Version Control
Always know what changed, when, and by whom. With Version Control, track, annotate, and restore previous versions of dashboards and views with ease.
Key capabilities:
- Complete audit trail of all changes
- Restore any prior version with a single click
- Add notes and filter key change events for clarity
Access path: Marketing Performance → Select View → View Previous Versions
Other Enhancements
RevSure De-anonymization — New Metrics
Get deeper visibility into the impact of anonymous visitor identification. We’ve added four new metrics that provide immediate insight into the volume of new identities added to your funnel.
New metrics:
- Persons De-anonymized
- Accounts De-anonymized
- Net New Persons De-anonymized
- Net New Accounts De-anonymized
Access path: Funnel Health → De-anonymization metrics
Demand Generation Effectiveness — Cohort Drill Down
Quickly see how records progress through your funnel and pinpoint what’s working. A new Cohort dropdown lets you drill into Progressed Volume from the Created Stage for sharper insights.
Key capabilities:
- Filter and sort cohorts to see stage transitions
- Add custom columns to refine views
- Export filtered lists (CSV/XLSX) while preserving campaign filters
Access path: Demand Generation Effectiveness → Side Panel → Cohort
MMX — ROI & MROI Curves
See exactly how each incremental dollar impacts performance. With MROI (Marginal ROI) added to the Response Curve, you can compare ROI and MROI side by side, spot diminishing returns early, and optimize spend with precision.
Key capabilities:
- Overlay ROI and MROI on the same graph
- Identify inflection points and diminishing returns
- Make smarter allocation decisions using both curves
Access path: Marketing Mix Modeling → Response Curves
Coming Soon
We’re building powerful new capabilities to give you even greater clarity, flexibility, and control across your RevSure stack:
- Custom Attribution Models: Configure how credit is distributed across touchpoints with flexible weighting by region, channel, and stage.
- Engagement Summary: Consolidated account-level breakdowns of touchpoints by channel, type, and source.
- MCP Server for Full-Funnel Context Data: Faster, more reliable data access to power insights across modules.
- Salesforce Writeback: Seamless sync of engagement, attribution, and de-anonymized data into Salesforce custom objects.
In Case You Missed It: August 2025 Highlights
- Data enrichment with Limadata, Autobound & BitScale
- Region-level MMX
- Campaign channel classification rules
- Google Search Console metrics in Funnel Health
- Intercom integration
- RSA authentication for Snowflake
Read the full August 2025 release notes here.
Need a Personalized Walkthrough?
Interested in seeing these features in action or understanding how they fit into your GTM workflow? Our team is ready to guide you. Contact us now.
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