Customers/Zscaler
Customer Success StoryZscaler logo

Zscaler gains real-time ad performance visibility and attribution confidence with RevSure

Zscaler unified nine paid channels, Salesforce, and Snowflake into one live source of truth, replacing the monthly Tableau reconciliation that used to anchor every board cycle.

About Zscaler
Industry
Cybersecurity
Headquarters
San Jose, California
Company size
5,001–10,000+ employees
Use case
Attribution · MMX · board reporting
Leader
Alex Kwong
Director, Marketing Operations
Suruchi Sharma
Vice President, Marketing

Global leader in cloud security, trusted by thousands of organizations to protect users, applications, and data anywhere.

Tools used
SalesforceSnowflakeTableauAd platformsRevSure Multi-Touch Attribution
The customer view
RevSure gives us real-time visibility into ad performance and cost data that we simply didn't have before. What used to take weeks of manual reporting now updates daily.
Suruchi SharmaVP of Marketing, Zscaler
20+ systems
Connected, from kickoff to live attribution
60+ channels
Unified into one context layer with writeback to source
970.64M
Engagements tracked across the full funnel
Daily live
ROAS tracking, up from a monthly Tableau cycle
The challenge

Before RevSure, Zscaler's growth marketing team spent significant time collecting and reconciling data across disconnected systems. Ad platform costs were tracked manually, and Tableau reports were updated monthly, which delayed ROAS calculations.

Without automated cost visibility, even straightforward questions — like "where should we spend next?" — required hours of manual effort. For a global organization that measures performance daily, this made it challenging to scale decision-making across regions and campaigns.

What RevSure did

Zscaler chose RevSure for its ability to unify ad performance, cost, and pipeline data across the stack. By integrating directly with Salesforce and Snowflake, RevSure delivered a live, trustworthy view of campaign spend and performance, eliminating manual data pulls and enabling faster, data-driven decisions.

Beyond the technology, RevSure's partnership approach stood out. The team collaborated closely with Zscaler to adapt attribution models, build region-specific insights, and deliver the functionality the marketing organization needed to operate with speed and precision.

With RevSure we have enhanced visibility by channel, and we're really able to see efficiencies across the board, especially in the form of ROAS and other key indicators.
Suruchi SharmaVP of Marketing, Zscaler
The outcome

Today, Zscaler's marketers operate with live visibility into every campaign, channel, and region. They analyze ROAS daily and optimize investments by geography and vertical.

Instead of waiting for reports, the team acts on what's happening right now, shifting budgets toward high-performing campaigns and ensuring every dollar contributes to measurable growth. What once took hours of manual work now happens automatically, and in real time.

RevSure has become a central part of Zscaler's growth engine, consolidating multiple data sources into a unified source of truth that drives clarity, agility, and measurable performance impact.

In their own words
The platform allows us to aggregate all the different data sources — not just "that's the campaign" but also "this is the spend" and "these are the targeted areas."
Alex Kwong
Alex KwongDirector of Marketing Operations, Zscaler
Alex Kwong
We can do a lot more with all that data now in a single place.
Alex Kwong
Director of Marketing Operations, Zscaler
Ready when your stack is

See what RevSure would find in your funnel

Implementation included. Migration off your current stack on us.