Marketing attribution is changing. In the past few years, marketing attribution has undergone a notable shift towards advanced data analytics and machine learning to predict pipelines and develop a deeper understanding of the marketing funnel.
With this shift comes questions on how marketers use attribution to understand and optimize marketing programs and what challenges marketers face. To help answer these questions Ascend2 and RevSure fielded the Marketing Attribution Approach Survey.
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Why Marketers find attribution to be so important
The challenges with current attribution solutions
How to use attribution to optimize marketing performance
What to look for in a marketing attribution solution
...and much more