The Action Report

Research, teardowns, and the receipts

RevSure's editorial home. Original research from our own data, playbooks, and field notes on the agentic shift in go-to-market.

Marketing

Why Orchestration of Intelligence is the Next Big Thing in B2B Marketing

The evolving intelligence needs of B2B marketing surpass single-vendor solutions, with 63% of marketers valuing data-driven strategies. This calls for orchestrating intelligence across tools and tech partnerships. Key areas include optimizing demand generation, aligning marketing with sales, and managing hybrid go-to-market strategies like ABM and Lead-Based Growth. Emerging needs focus on tracking ICP efforts, classifying accounts, understanding funnel dynamics, and demonstrating campaign impacts. Read on to learn more about the orchestration of intelligence in marketing.

Deepinder Singh Dhingra | Founder & CEOJun 13, 20247 min read
Marketing

Full-Funnel Attribution: The Ultimate Tool for Modern Marketers

As a marketer, you would have relied on traditional methods to gauge campaign success—focusing on either the first or the last touchpoint. But now, there's a powerful new tool at your disposal: full-funnel attribution. This approach offers a comprehensive view of your marketing efforts, tracking every interaction from initial contact to final conversion.

RevSure TeamJun 6, 20248 min read
Demand Generation

Mastering B2B Marketing: Your Ultimate Guide to Deep Funnel Optimization

What is the perpetual challenge for B2B marketers? The answer lies in between achieving higher conversion rates and more effective targeting! You will not be able to escape this loop if your marketing strategies still focus heavily on the top of the funnel—generating leads and driving initial interest. Significant opportunities lie deep in the funnel, where a more detailed understanding of the buyer journies can lead to improved results. Modern-day marketers need deep funnel optimization, a powerful approach to refining and maximizing their marketing efforts.

RevSure TeamMay 27, 20245 min read
Marketing

Transforming Data into Strategy: The Role of Marketing Performance Dashboards

In the rapidly evolving landscape of B2B software, understanding the intricacies of marketing performance is critical. As digital marketing strategies become increasingly central to business operations, B2B marketing teams now leverage performance dashboards to guide their decision-making processes.

RevSure TeamMay 21, 20243 min read
Marketing

Embracing the Adrenaline Rush of Product Marketing: Trends, Data, and Insights

The excitement of launching new campaigns, the rush of discovering unique customer insights, and the challenge of positioning products to solve real problems- all come together to create the real thrill of product marketing. The adrenaline rush that comes with these tasks can drive success and fulfillment for product marketers. Here’s how to harness this energy and thrive in the field.

RevSure TeamMay 16, 20244 min read
Demand Generation

Unleash Your Marketing Potential: The Costly Consequences of Blind Campaign Management

Imagine navigating through the intricate world of marketing campaigns without a clear understanding of their performance. It's akin to sailing a ship without a compass—directionless, uncertain, and fraught with potential disaster.

Vishwajit VyasApr 8, 20243 min read
Revtalks

The RevTalks Podcast: Mari Ström on Successful Startup Marketing

What does it take to be a successful startup marketer? On this week's episode of the RevTalks Podcast, we sat down with Mari Ström, Head of Marketing at Canopy, to find out.

Louis Abate Feb 29, 20243 min read
Marketing Attribution

Navigating the Marketing ROI Analytics Maze: The Synergy of Marketing Mix and Multi-Touch Attribution

In the realm of marketing analytics, the debate often centers around Marketing Mix (MMx) versus Touch-based Attribution. What if we told you it's not an either-or scenario?

Deepinder Singh Dhingra | Founder & CEOFeb 12, 20243 min read
Revtalks

The RevTalks Podcast: Alex Cox on Embracing Change and Technology

Alex Cox, the Chief Revenue Officer (CRO) of Torq Consulting discusses why today’s marketing leaders must embrace change and technology to succeed in today’s rapidly evolving business landscape.

Louis Abate Feb 9, 20243 min read
Demand Generation

SaaS Growth Marketers Reveal Top Pains and Priorities for 2024

RevSure’s annual survey of SaaS demand generation and growth marketers reveals their priorities, key performance indicators (KPIs), pain points, and technology preferences for 2024.

RevSure TeamJan 23, 20248 min read
Marketing Attribution

How to Avoid 6 Pitfalls With the Right Marketing Attribution Platform

See the advantages a marketing attribution platform offers demand generation teams, and how to avoid potential pitfalls by choosing the right vendor.

RevSure TeamJan 11, 20247 min read
Marketing

The Evolution of B2B Marketing Intelligence: 8 New Strategies for Growth Marketers

B2B marketing is undergoing a significant transformation, stay ahead of the curve with these 8 proven strategies.

Deepinder Singh Dhingra | Founder & CEODec 21, 20236 min read
Artificial Intelligence

Unleashing the Power of AI to Improve Lead Generation

New AI-powered tools can help marketers overcome the challenges of acquiring leads, nurturing prospects, and generating pipeline.

Louis Abate Dec 14, 20237 min read
Pipeline

Harnessing Your Next Best Action for Pipeline Acceleration

Understanding the "next best action" is crucial for pipeline acceleration because it enables you to take proactive and targeted steps to keep your prospects engaged and moving through the funnel.

Deepinder Singh Dhingra | Founder & CEODec 12, 20234 min read
News

Introducing RevSure Reli - Predictive AI + Generative AI at Your Fingertips

RevSure Reli combines the power of generative AI with integrated data to supercharge your marketing and sales performance—without leaving Slack

RevSure TeamDec 7, 20233 min read
Marketing

5 In-the-Trenches Marketing Intelligence Tips for B2B Marketing Teams in 2024

Learn five best practices for leveraging sales and marketing data with AI to improve lead generation, campaign performance, and conversions.

RevSure TeamDec 4, 20235 min read
Marketing Attribution

14 New Ways Marketing Attribution Platforms Can Overcome GTM Challenges

See how marketing attribution platforms help CMOs overcome today’s challenges by providing valuable insights and tools to enhance decision-making and marketing performance.

RevSure TeamNov 29, 20235 min read
Artificial Intelligence

Democratizing Data: How AI Can Bridge the Gap Between CEOs and CMOs

Democratizing data with AI can help bridge the growing disconnect between CEOs and CMOs and drive a deeper understanding of marketing's impact on revenue.

Deepinder Singh Dhingra | Founder & CEONov 16, 20236 min read