AJ Patel, SnapLogic's Senior Director of Finance, needed visibility into which marketing and sales investments were delivering genuine ROI. The company operated with fragmented data across teams, which made unified decision-making impossible.
Teams used separate spreadsheets with conflicting interpretations. There was no visibility into how leads transitioned across funnel stages, no way to distinguish top-of-funnel awareness investments from bottom-of-funnel pipeline drivers, and no feedback mechanism connecting marketing performance to lead outcomes.
RevSure stood apart because it provided comprehensive end-to-end funnel visibility — something competitors focusing only on later sales stages couldn't match. The platform consolidated data into a single source of truth, enabling cross-functional alignment without spreadsheet complexity.
When SnapLogic needed historical performance tracking integrated into goal-setting, RevSure shipped the feature in June rather than the typical multi-month timeline.
“If you asked three people in this company the same question, you'd get six different answers.”
With RevSure, SnapLogic gained unified funnel visibility and predictable ROI: teams now understand conversion timing and can forecast return intervals.
Marketing optimized investment toward the highest-ROI tactics, sales refined process workflows using funnel insights, and finance forecast accuracy improved — enabling more confident quarterly predictions. The team identified the campaigns producing a 98% probability of closed-won deals and now knows exactly which levers to pull to increase pipeline.
“RevSure has been a big flood light that illuminates every nook and cranny of the funnel.”
“I can go into RevSure and see the campaigns we've done that have led to a 98% probability of closed-won deals. I now know exactly what levers we can pull to increase our pipeline.”