Build the audience once. It stays true
Create B2B audiences that update continuously from live data and sync to the destinations where your teams work.
Stage ∈ MQL, SAL
Engagement ≥ 70
ICP tier = Tier 1
Pricing visit · 14d
Not a customer
Dynamic audiences are live segments that update as data changes. With RevSure's Context Layeras the shared foundation, one governed definition keeps the right people and accounts connected across every workflow.
From connected data to the next best move
A complete, governed view gives every team the same evidence before they act.
- 01
Choose the entity
Build an audience of people, accounts, opportunities, or buying groups.
- 02
Set the rules
Combine fit, stage, engagement, intent, and custom CRM fields.
- 03
Choose dynamic or static
Let a live list evolve or freeze a point-in-time cohort.
- 04
Sync to destinations
Activate the audience wherever sales and marketing work.
- 05
Measure and write back
Track outcomes and keep the source of truth current.
The signal is there. It is just disconnected
When teams work from fragmented data, important changes become visible only after the opportunity to act has passed.
Exports go stale
A CSV is accurate only at the moment it is downloaded.
Five tools, five Tier 1s
Teams maintain competing definitions in disconnected systems.
Marketing and sales diverge
Different lists create different priorities and handoffs.
Lists do not act
A segment that cannot reach a channel stays a report.
Lists that evolve with your data
Dynamic audiences automatically add and remove members as fit, intent, engagement, and funnel conditions change. Every destination stays in sync.
- Membership re-evaluated as CRM, MAP, web, and intent data change
- Every join and exit is logged with the signal that caused it
- Tracks buyer behavior, firmographics, and funnel stage together
- Changes propagate to synced ad audiences, campaigns, and sequences
Precision control, frozen in time
When a moment matters, create a static audience and preserve its membership while pipeline and conversion results write back for clean analysis.
- Freeze membership at a point in time, by name and date
- One-time activations: paid launches, event follow-ups, direct mail
- Write back clicks and conversions after the campaign runs
- Clean win/loss and campaign cohorts for analysis
Segment by what matters
Combine firmographic, behavioral, lifecycle, and custom CRM conditions in a visual builder that makes each rule inspectable and easy to trust.
- Buyer behavior: page visits, webinar attendance, email and ad engagement
- Funnel stage and stage movement across leads, accounts, and opportunities
- Firmographics: industry, company size, region, ICP tier
- Engagement and readiness scores
- Any standard or custom CRM attribute
Connected to everything you use
Send one governed audience to Salesforce, marketing automation, paid media, outreach, and agents without recreating it in every tool or losing the definition.
- CRM: Salesforce campaigns, HubSpot lists
- Marketing automation: Marketo smart lists, HubSpot workflows
- Ads: LinkedIn Matched Audiences, Google Customer Match, Meta
- Sales engagement sequences, Slack alerts, and dashboards
Intelligence your team can actually use
One context layer
Every insight starts from the same resolved data across your GTM stack.
Evidence behind the answer
Each decision stays connected to the records, signals, and movement behind it.
Built to act
Insights reach the systems and owners who can turn them into better outcomes.
Questions, answered
What are dynamic audiences?
Dynamic audiences are segments whose membership automatically updates as underlying CRM, engagement, intent, and funnel data changes.
Can I create static audiences too?
Yes. Static audiences freeze membership at a selected moment while conversion, pipeline, and campaign outcomes continue to write back.
Where can I sync an audience?
RevSure can activate audiences in CRM, marketing automation, ad platforms, sales engagement tools, Slack, and RevSure agents.
What data can I use to build an audience?
Build audiences from buyer behavior, funnel stage, firmographics, engagement score, intent, and any standard or custom CRM field.
What is the difference between dynamic and static audiences?
Dynamic audiences update continuously as members meet or stop meeting your rules. Static audiences preserve a fixed snapshot for a campaign, event, or analysis.
Do dynamic audiences require a CDP or reverse ETL tool?
No. RevSure runs audience definitions on its Context Layer and syncs the resulting segments directly to the destinations your GTM teams use.
Put your best audience to work..
Build it once, keep it current, and activate it everywhere.