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The 2023 State of Pipeline Generation

Raise your hand if you have a fool-proof way to predict and generate pipeline.

In a perfect marketing world, we would know exactly what levers we have to pull to drive growth. In reality, many of us are still having a hard time coming up with the perfect marketing mix required to hit our targets while keeping acquisition costs low.

In partnership with Ascend2, we surveyed 424 marketing leaders in our annual State of Pipeline Generation Report, to get a glimpse into the state of their pipeline, approach to pipeline generation, and how they plan to hit their revenue targets in the year ahead.

So how are marketers maximizing engagement and increasing impact on pipeline creation and revenue actualization in a scalable, efficient way? Download the report now to find out!

Inside you'll find:

The ability to predict pipeline is basically non-existent

Getting out of “fire drill” mode is a necessity

Lack of confidence in ability to convert across the marketing funnel

Inability to spot funnel leakage

...and much more

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