‍Explore what’s new this month:

• RevSure MCP Server
• Custom Attribution Model
• AI-Powered Reli Report Generation
• Opportunity Tabs in Journey Module
• Marketing Mix Movements
• Probability Score Trends
• Agent Spotlight: Reli Agent Triggering & Email Editing
• Coming Soon: December 2025 & Early 2026 Innovations

‍

RevSure MCP Server

We’re unlocking an entirely new frontier of possibilities with the launch of the RevSure Model Context Protocol (MCP) Server. For the first time, RevSure’s core intelligence spanning Leads, Accounts, Opportunities, Prioritization, and Journey insights is available as standardized MCP tools that any MCP-compatible client or AI agent can tap into instantly.

This isn’t just an integration layer; it’s a force multiplier. By aligning our backend services to the MCP framework, teams can now power richer automation, build smarter in-app experiences, and connect RevSure’s predictive insights into any AI-driven workflow with zero friction. It’s faster, open, secure, and designed to supercharge how modern GTM teams operationalize intelligence.

To set up the MCP server, refer to the recording below

To connect to the MCP server, refer to the recording below

To fetch a response to a query, refer to the recording below

‍

‍

Custom Attribution Model

RevSure now supports centrally managed Custom Attribution Models, allowing users to define attribution logic aligned to your specific go-to-market motion. These models provide greater flexibility than traditional First, Last, Even, or W-Shaped approaches, enabling tailored weighting, SDR-driven touch logic, and regional or sequence-based rules. End users can apply these models across dashboards and reports.

To Configure, go to Config Center → Attribution → Custom Attribution Models

‍

‍

AI-Powered Reli Report Generation

We are excited to launch AI-Powered View Report Generation. This feature allows users to produce a cohesive, executive-level summary based on the combined data and configurations from multiple widgets within a single View. By leveraging custom prompts and advanced AI analysis, you can generate an instant PDF report that provides clear insights and trends, moving analysis beyond granular widget-level details to a strategic overview.

To access, go to Marketing Performance -> AI Summary

‍

‍

Opportunity Tabs in Journey Module

See the full story behind every account and opportunity! With Unified Engagement Insights, bring all campaign and engagement data from across types, channels, and campaigns into a single powerful view. Built for Marketing, Sales, and RevOps teams, it reveals trends, performance, and gaps at both the account and opportunity level. 

Use it during performance reviews to pinpoint engagement gaps, align teams, and turn disconnected data into actionable insights that drive smarter, faster growth.

‍

To access, go to the Journey Module.

‍

‍

Marketing Mix Movements

Turn marketing performance shifts into actionable insight. With the Marketing Mix Movements widget, RevSure breaks down how every channel, program, and factor contributes to changes in your key metrics across two time periods. Each factor’s impact is clearly visualized through a waterfall chart and detailed in a tabular breakdown, giving you precise clarity into what drove the pipeline up or down.

With factor-level attribution at your fingertips, RevSure transforms raw movement in your marketing mix into data-driven decisions that improve efficiency, optimize budgets, and strengthen pipeline outcomes.

To access Marketing Mix Movements, go to Marketing Mix Module -> Select Marketing Mix Movements widget.

‍

‍

Probability Score Trends

Turn probability metrics into clear predictive insight. Probability Score Trends gives you historical visibility into how key probability scores, such as pipeline conversion, booking likelihood, and lead fit, change over time. Access trends directly from metric values or through the drill-down Trends tab to view clean chart and table visualizations.

With simple, flexible trend views, teams gain quick clarity into probability movements and can make more confident, data-driven decisions.

To access Probability Score Trends, go to Lead or Opp Prioritization Module -> Click on any metric value to access the trend modal or access it from the drill-down in the Trend Analysis tab

‍

‍

Agent Spotlight

‍

Calling Agents from Chat With Reli

Access to our agents just got easier: agents can now be triggered from our chatbot, Reli, based on your queries. Any queries related to leads and accounts can now be handed to agents, like lead research, account research, personalized email, and prioritization agents.

Users can now trigger RevSure agents directly from Chat with Reli, enabling faster actions with minimal friction.

‍

‍

Email Editing & Regeneration

Emails generated by our agents can now be quickly regenerated or refined using either a custom prompt or preset instructions. This lets senders easily adjust tone, messaging, and requirements at both the email body and subject line level.

‍

Coming Soon

We’re building the next wave of enterprise-grade capabilities:

• Campaign-based Response curves allocation: You shall be able to do campaign-based response curve allocation, optimizing spend by modeling diminishing returns and identifying the ideal budget point for each campaign.
• Multi-Engagement Selection in Journeys: Users can select multiple engagement attributes (Name, Type, Description, Channel, etc.) when viewing journey paths for more flexible and comprehensive analysis of customer touchpoints.
• DiD analysis in the Incrementality testing module: You can now define test and control groups in RevSure’s Pre-Post Testing module using Difference-in-Differences analysis, enabling precise measurement of true campaign lift with higher statistical confidence.”
• Advanced Funnel Conversion Breakdown: Analyze funnel performance across multiple dimensions, choose custom stages, and view both conversion and velocity metrics.

‍

In Case You Missed It: October 2025 Highlights

• Campaign Allocation Optimization
• Gong Integration
• Qualified Integration
• Engagement Summary
• Agent Usage Dashboard
• Segment-Level Touchpoint Analysis
• Salesforce Writeback

Read the full October 2025 release notes here.

‍

Need a Personalized Walkthrough?

Curious how these new capabilities can transform your GTM execution?

Request a demo for a personalized walkthrough with the RevSure team.

‍