August 2025 Product Release: Data Enrichment, Region-Level MMX, Intercom Integration & More

‍Explore what’s new this month:

• Data Enrichment with Limadata, Autobound and BitScale
• Region-Level Marketing Mix (MMX)
• Campaign Channel Classification
• Google Search Console Metrics in Funnel Health
• Intercom Integration
• RSA Authentication for Snowflake

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Data Enrichment with Limadata, Autobound, and BitScale

RevSure has expanded its enrichment ecosystem to include Limadata, Autobound, and BitScale, complementing existing providers (Apollo.io, 5x5, People Data Labs). With these integrations, GTM teams can unify data, prioritize accounts more accurately, segment with precision, and strengthen predictive modeling for pipeline growth. This enhancement ensures your AI-driven insights are powered by the most comprehensive and trusted enrichment foundation.

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Region-Level Marketing Mix (MMX)

RevSure Marketing Mix Modeling (MMX) now includes region-level analysis with macroeconomic data layered into performance views.

Key capabilities:

• Drill down into marketing efficiency by geography.
• Optimize budget allocation with localized performance drivers.
• Identify hidden opportunities across regions.

Access path: Marketing Mix → Region-Level View

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Campaign Channel Classification

Users can now define custom channel and sub-channel classification rules for campaign data.

Benefits include:

• Automated standardization of campaign categorization.
• Reduced manual cleanup and improved data hygiene.
• More accurate spend, attribution, and performance reporting.

Access path: Config Center → Attribution & Spends → Channel Classification

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Google Search Console Metrics in Funnel Health

RevSure now integrates Google Search Console (GSC) metrics into Funnel Health Widgets, enabling full visibility into organic search performance.

Capabilities include:

• Daily ingestion of clicks, impressions, CTR, and average position.
• Multi-level aggregation (daily, weekly, monthly, yearly).
• Segmentation by branded vs. non-branded queries.

This provides clearer attribution of organic visibility to pipeline outcomes.

Access path: Funnel Health Metrics → GSC Insights

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Intercom Integration

RevSure now supports direct integration with Intercom, mapping chat-driven engagement into the funnel. With this integration, users can:

• Capture contact details, conversation timestamps, and company attributes.
• Ingest interactions as structured touchpoints with full funnel visibility.
• Link chat activity to CRM records for attribution and reporting.

Access path: Config Center → Integrations → Intercom

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RSA Authentication for Snowflake

RevSure now supports RSA key-based authentication for Snowflake connections, delivering enterprise-grade compliance without compromising speed.

Enhancements include:

• Secure authentication via RSA keys.
• Consistent integration reliability for large-scale deployments.
• Configurable within the Data Sources module.

Access path: Config Center → Data Sources → Snowflake

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Coming Soon

We are actively building several new capabilities designed to provide unmatched clarity and control:

• Reddit Ads Integration: Connect Reddit Ads campaign, spend, and engagement data.
• MCP Server for Full-Funnel Context Data: Faster, more reliable access to funnel-wide insights.
• Global Filters: Apply filters once across all dashboards and reports.
• Salesforce Writeback: Push attribution, engagement, and deanonymized visitor data into Salesforce.
• Reli Canvas: Conversational analytics that converts prompts into instant data insights.

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In Case You Missed It: July 2025 Highlights

• Account Research Agent: Generate enriched account snapshots on demand, including company overview, stakeholder hierarchy, initiatives, and buyer intent signals, standardizing research depth across teams.
• Marketo List Writeback: Sync RevSure cohorts directly into Marketo static lists, ensuring automation systems always have current, high-fit segments without manual exports.
• Calendar-style Journey Tracker: Visualize account progression in a structured, time-based board format to spot velocity changes, engagement gaps, and acceleration moments faster.
• Reli Search: Run natural language and multi-condition queries across your GTM dataset. Reli interprets compound criteria instantly to uncover ICP matches, dormant leads, and activity patterns.

Read the full July 2025 release notes here.

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Need a Personalized Walkthrough?

Interested in seeing these features in action or understanding how they fit into your GTM workflow? Our team is ready to guide you. Contact us now.