The highlight this month is the introduction of AI Agents within our new Agent Hub, enabling autonomous GTM execution across marketing, sales, and RevOps. In addition, we’ve rolled out key enhancements to audience segmentation, performance analytics, and data integrations to ensure you get more value across the revenue funnel. Read on to explore what’s new:
This release includes:
- March'25 Release Highlights
- Agentic AI-powered RevSure Agent Hub
- Audience Creation and Activation with Lists
- Response Curve Analysis in Marketing Mix Modeling
- Drift Integration
March 2025 Product Release Highlights
- Twitter (X) Ads Writeback: Track X (formerly Twitter) ad interactions across the full funnel with Conversion API support for deeper attribution and performance visibility.
- Campaign Lift Analysis: Measure the true impact of each campaign by analyzing how they drive movement across funnel stages.
- Reli Assist in Marketing Performance Dashboard: Get real-time AI-generated summaries and insights from Reli, your GenAI Copilot, now embedded across all performance widgets.
- End-to-End Attribution Enhancements: Improved visibility and accuracy across touchpoints, enabling a better understanding of what’s truly influencing pipeline and bookings.
Read the product release notes here.
Introducing RevSure Agent Hub
Autonomous GTM Execution Powered by AI Agents
RevSure’s Agent Hub activates AI-powered agents—your always-on co-pilot across the full GTM motion. From reallocating budget in underperforming campaigns to surfacing overlooked revenue paths, AI Agents move from insight to autonomous execution, powered by tools and an Agent Builder for custom workflows.
Helping you:
- Accelerate execution
- Reduce manual effort
- Drive predictable outcomes
Note: To enable AI Agents for your environment, please reach out to your Customer Success Manager.
Audiences & Lists: Smart Segmentation, Simplified
Create Targeted Lead and Account Lists—Just Like HubSpot
Now, you can build dynamic or static lead and account lists directly within RevSure to power more personalized, effective campaign activations. Use cases include:
- Weekly retargeting of newly generated leads
- Event follow-ups
- Custom Salesforce campaign lists
To get started, use the “Export to List” option from any drill-down table in Journeys or Demand Generation Effectiveness. Lists can be synced with Salesforce Campaigns, with support for LinkedIn and other systems coming soon.
Response Curve Analysis: Optimize Your Marketing Spend
Visualize ROI Saturation Points and Spend Efficiency
With Response Curve Analysis, you can now model how your marketing spend—across channels like Google or LinkedIn—impacts pipeline and bookings. This feature enables you to:
- Identify the point of diminishing returns
- Optimize budget allocations
- Forecast future impact with data-backed confidence
You’ll find this widget under the “Marketing Mix” group in the Marketing Performance Dashboard.
New Integration: Drift
Chatbot Engagements Now Included in Attribution & Buyer Journeys
RevSure now integrates with Drift, allowing you to:
- Automatically ingest Drift chatbot engagements as touchpoints
- Analyze their impact in attribution models
- View Drift playbooks as campaigns for full-funnel visibility
To enable, navigate to Data Hub → Data Sources and connect Drift as a source.
Need Help?
For questions, implementation support, or a detailed walkthrough of these new features, please reach out to your RevSure representative or connect with us through your usual support channels.
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