Newsletter

Designing the AI Stack of 2026: MCP & Context-Driven Execution

Explore how MCP and context-driven execution are shaping the AI stack of 2026, enabling smarter GTM workflows, unified data access, and real-time revenue decisions.

May 14, 2026

Managing AI as a Workforce: Control, Accountability & Governance

Learn how to manage AI agents like a workforce with governance, accountability, and control—ensuring safe, transparent, and scalable GTM execution.

May 14, 2026

Rethinking Account Research in the Age of AI Agents

Discover how AI agents are transforming B2B account research, turning scattered data into structured, actionable insights for faster, smarter GTM execution.

Apr 22, 2026

Agentic PLG: Designing Self-Optimizing Growth Systems

Learn how Agentic PLG uses AI-driven systems to continuously optimize growth, automate GTM workflows, and drive scalable, data-driven revenue outcomes.

AI SDRs: The Future of Outbound Sales and Revenue Growth

Explore how AI SDRs are transforming outbound sales, boosting efficiency, personalization, and revenue in modern sales teams.

Revenue Memory: Designing Systems That Learn

Discover how revenue memory systems use unified data and AI to continuously learn from past GTM actions, improving decision-making, attribution, and future revenue outcomes.

Why GTM Teams Need a Revenue CDP for Unified Revenue Intelligence

Learn how a Revenue CDP helps GTM teams unify marketing, sales, and revenue data to create a shared context for smarter, faster decisions.

Agentic AI: Strengthening the CMO–CFO Partnership for Revenue Growth

As GTM systems become increasingly agentic, the most important alignment shift moves beyond marketing and revenue. The next frontier is the partnership between the CMO and the CFO.

Mar 5, 2026

GTM Has a Context Problem—and AI Is Exposing It

Go-to-market teams today are surrounded by signals across CRM, marketing, product, intent, and enrichment, yet alignment and trust remain elusive. As AI begins to drive real-time d

Mar 5, 2026

Semantic Layers: Turning Context Into Decisions in Agentic GTM

As go-to-market systems become more agentic, unified context is quickly becoming table stakes. Most GTM teams already capture rich signals across marketing, sales, and revenue oper

Mar 5, 2026

Context Graphs: The Missing Layer in Agentic GTM

As GTM systems become more agentic, accuracy depends less on algorithms or models and more on context. Most GTM stacks still rely on fragmented signals, like isolated events, disco

The 2026 State of Agentic AI in B2B GTM

Agentic AI adoption is accelerating across B2B GTM teams, but readiness is uneven. Our new 2026 report, based on insights from 306 senior GTM leaders across the US and UK, shows th

The Agent Apocalypse Is Already Here: How AI Is Reshaping Revenue Teams

AI agents are multiplying across the GTM funnel, but the real challenge isn’t deploying them; it’s governing and coordinating them at enterprise scale. In this issue of Horizons by

Why CMOs & CROs Must Co-Design Decisions Now

As GTM decisions increasingly move into systems, alignment between marketing and revenue can no longer depend on handoffs, dashboards, or post-hoc coordination. Agentic AI is shift

2026 GTM Outlook: From Revenue Predictions to Autonomous Execution

As we begin a new year, we wish you a strong start to 2026 and a year of clarity, confidence, and impact for your GTM organization.

2026 GTM Strategy Insights | Trust, Governance & AI-Powered Decisions

As the year comes to a close, we want to wish you a restful holiday season and a strong start to the year ahead. As GTM teams look toward 2026, one thing is becoming clear: the cha

Agentic AI: Powering a Connected Revenue System

Forresterreports that 74% of B2B organizations are already introducing AI agents into their go-to-market (GTM) workflows. These agents handle repetitive tasks, generate content, in

Agentic AI Pricing Models: Redefining Value and Autonomy in Enterprise Software

As AI evolves from copilots that assist to agents that act, enterprise software pricing is being rewritten. The future isn’t about seats or usage; it’s about outcomes and autonomy.

Context Engineering: The New Core of Enterprise GTM AI

Let’s say it plainly: GTM teams don’t have a data problem; they have a context problem. AI isn’t underperforming because the models are weak. It’s underperforming because the syste

Revenue Forecasting in 2026: From Guesswork to Early Certainty

Pipeline forecasting is entering a structural reset. For years, revenue teams have relied on pipeline volume, coverage ratios, and rep-driven forecasts to project outcomes. The res

Marketing Mix Modeling & Predictive Allocation

Marketing budgeting is undergoing a seismic shift. As global spend stalls, media inflation rises, and regional performance diverges, GTM leaders can no longer rely on historical ra

MMX as the Decision Engine

Budgets are under the microscope. CFOs want proof, not promises. CMOs are being asked one question louder than ever:

Q4, Meet AI

Every Q4, marketing leaders face the same tension- the year is ending, but the questions aren’t.

The Agentic AI Era | How Intelligent GTM Systems Are Emerging

Welcome to the very first edition of Horizons by RevSure.

The Future of Martech | Intelligent, AI-Driven Marketing

This week’s edition explores how marketing technology is evolving from rigid stacks to intelligent, interconnected systems. As AI agents and data networks take center stage, the go

BCG -> AI Agents: The Next Frontier of Enterprise Productivity

GTM execution is entering a new chapter: what once relied on human coordination and static automation is now shifting to intelligent agent teams. As AI evolves from task assistance to systems that read context, assess funnel conditions, and act autonomously, the mechanics of revenue operations are being redefined. This edition explains why agent-led execution is accelerating, how it outperforms traditional automation, and why it’s becoming the adaptive operating layer behind modern GTM engines.

Dec 8, 2025