See the whole funnel. Fix it before the quarter does

Track historical and predictive funnel performance in one live view. RevSure measures every stage, projects output, and flags leakage early enough to act.

In plain terms

Full Funnel Health AI turns every funnel movement into an early, explainable signal. Built on RevSure's Context Layer, it connects marketing, SDR, sales, and pipeline data so teams can see conversion, coverage, leakage, and risk before the forecast call.

How it works

From connected data to the next best move

A complete, governed view gives every team the same evidence before they act.

  1. 01

    Unify the funnel

    Bring every stage and source into one governed, identity-resolved view.

  2. 02

    Track movement

    Measure additions, progression, regression, leakage, and velocity every day.

  3. 03

    Diagnose the change

    Segment conversion and identify the source, region, or stage driving the drift.

  4. 04

    Alert the owners

    Send the evidence and recommended next move to the people who can act.

The problem

The signal is there. It is just disconnected

When teams work from fragmented data, important changes become visible only after the opportunity to act has passed.

01

Stitched-together funnels

Each team measures a different stage definition and number.

02

Coverage found too late

Pipeline sufficiency becomes visible after the quarter is already underway.

03

Conversion averaged away

Blended rates hide the segment or source that is changing.

04

Leakage without a reason

Reports name a drop but do not point to its cause or owner.

01 · Movement

One funnel. Every movement counted

See additions, progressions, regressions, and leakage across every stage, including the records behind every change. Keep every owner ahead of risk.

  • Leads, accounts and opportunities on one harmonized GTM data model
  • Stage movement captured automatically, forward and backward
  • Continuous visibility into coverage and stage-level behavior
  • Break any metric down by source, region or any other field
Full-funnel movement panel.
Additions, progressions, regressions and leakage, per stage
02 · Coverage

Know if there is enough fuel in the funnel

Snapshot funnel health by stage and compare live coverage with the requirement for the quarter ahead, before gaps become quarter-end surprises.

  • Live count and value at every stage, as of today
  • Coverage checked against future pipeline and bookings targets
  • Stage gaps visible before they become a quarter-end surprise
Snapshot funnel with coverage meter.
TOFU, MOFU and BOFU inventory with pipeline coverage
03 · Projection

See the quarter before it lands

Connect current pipeline to AI projection so teams can see the likely landing and the gap that still needs work before the target is out of reach.

  • Incremental pipeline separated from carried inventory
  • Projections for pipeline creation, funnel readiness and bookings
  • Early warnings on shortfalls, well before quarter-end
Pipeline projection and target gap.
AI projection of pipeline against target, with the gap flagged
04 · Diagnostics

Find the stage that is leaking, and why

Open any stage to understand its composition, conversion, velocity, leakage reasons, and the records that need attention, so the right owner can intervene.

  • Stage composition by source and any other dimension
  • Quality gaps, regression triggers and leakage sources across time periods
  • Root causes diagnosed at the stage, not the whole funnel
Stage diagnostics for funnel leakage.
Composition, movement and leakage reasons for one stage
05 · Segmentation

Conversion, segmented the way you sell

Slice conversion and velocity by source, region, motion, product, or any dimension that helps explain the health signal and what changed.

  • Conversion rate and velocity for every stage transition
  • Segments by source, channel, region, persona, campaign type and tier
  • Progression drivers and regression patterns you can act on
Funnel conversion segmented by source and region.
MQL to SQL conversion by source, then by region
06 · Anomaly alerts

Hear about the drift before the forecast does

Funnel Health AI monitors the baseline and alerts owners when conversion, velocity, or coverage moves outside it, with context to act quickly.

  • Movement, velocity, leakage, engagement and inactivity watched together
  • Anomalies measured against your own historical baselines
  • From reactive reporting to proactive funnel management
Funnel health anomaly alert.
Progression tracked against its baseline, with an anomaly alert
07 · Dashboards

Your funnel, your view, in your inbox

Organize the funnel metrics your team needs into a reusable dashboard and schedule an evidence-rich snapshot without a data-team ticket.

  • Multi-tab dashboards for teams, segments, channels and personas
  • Do-it-yourself BI modeled on everyday tools like Excel
  • Shareable snapshots emailed daily, weekly or monthly
  • Everyone from Marketing Ops to Sales leadership on the same metrics
Full-funnel health dashboard.
Multi-tab dashboard with a scheduled weekly snapshot
Why RevSure

Intelligence your team can actually use

One context layer

Every insight starts from the same resolved data across your GTM stack.

Evidence behind the answer

Each decision stays connected to the records, signals, and movement behind it.

Built to act

Insights reach the systems and owners who can turn them into better outcomes.

FAQ

Questions, answered

What is Full Funnel Health AI?

Full Funnel Health AI is RevSure's live view of funnel conversion, coverage, movement, leakage, and risk, with diagnostics and alerts that make each change actionable.

How does RevSure detect funnel leakage?

It measures movement and conversion against historical baselines, then drills into the source, region, stage, and records associated with the change.

Can I segment funnel conversion rates?

Yes. Funnel metrics can be segmented by source, region, motion, product, lifecycle stage, and custom business dimensions.

What is funnel health analytics?

Funnel health analytics measures how a B2B funnel adds, moves, and converts leads, accounts, and opportunities toward pipeline and bookings over time.

How does RevSure project funnel potential?

RevSure combines live funnel data with AI projections based on historical velocity, progression, and win-rate patterns to estimate pipeline creation, readiness, and bookings.

Which funnel stages does RevSure cover?

RevSure covers the journey from lead through MQL, Pre-SAL, SAL, SQL, opportunity, and closed-won, mapped to your own stage definitions.

Ready when your stack is

No more random acts of marketing..

See the funnel signal early enough to change the outcome.