Learning Center

Blogs

Unleash Your Marketing Potential: The Costly Consequences of Blind Campaign Management

Imagine navigating through the intricate world of marketing campaigns without a clear understanding of their performance. It's akin to sailing a ship without a compass—directionless, uncertain, and fraught with potential disaster.

Blogs

RevSure Product Updates - March 2024

Our March release is full of new features and capabilities to help you get more attribution insight, improve marketing ROI, dive deeper into buyer journeys, and increase pipeline and revenue with AI-powered insights and recommendations.

Blogs

The RevTalks Podcast: Mari Ström on Successful Startup Marketing

What does it take to be a successful startup marketer? On this week's episode of the RevTalks Podcast, we sat down with Mari Ström, Head of Marketing at Canopy, to find out.

Blogs

The RevTalks Podcast: Alex Cox on Embracing Change and Technology

Alex Cox, the Chief Revenue Officer (CRO) of Torq Consulting discusses why today’s marketing leaders must embrace change and technology to succeed in today’s rapidly evolving business landscape.

Blogs

Navigating the Marketing ROI Analytics Maze: The Synergy of Marketing Mix and Multi-Touch Attribution

In the realm of marketing analytics, the debate often centers around Marketing Mix (MMx) versus Touch-based Attribution. What if we told you it's not an either-or scenario?

Blogs

SaaS Growth Marketers Reveal Top Pains and Priorities for 2024

RevSure’s annual survey of SaaS demand generation and growth marketers reveals their priorities, key performance indicators (KPIs), pain points, and technology preferences for 2024.

Blogs

How to Avoid 6 Pitfalls With the Right Marketing Attribution Platform

See the advantages a marketing attribution platform offers demand generation teams, and how to avoid potential pitfalls by choosing the right vendor.

Blogs

The Evolution of B2B Marketing Intelligence: 8 New Strategies for Growth Marketers

B2B marketing is undergoing a significant transformation, stay ahead of the curve with these 8 proven strategies.

Blogs

Unleashing the Power of AI to Improve Lead Generation

New AI-powered tools can help marketers overcome the challenges of acquiring leads, nurturing prospects, and generating pipeline.

white papers

Unlocking the Power of Marketing ROI Using AI/ML

Why is something so simple in theory—maximizing ROI—so difficult in practice?

white papers

Sales Pipeline Readiness

Pipeline health refers to the state of the revenue pipeline. A healthy sales pipeline means that there are enough leads and opportunities in each stage of the pipeline to ensure consistent revenue generation.

white papers

Sales Pipeline Readiness:The Predictable Pipeline Strategy for Marketing and Sales Teams

Budget cuts, hiring freezes, fewer resources.

white papers

Empowering Ongoing Marketing Planning with Next-Gen Funnel and Pipeline Visibility

In rapidly changing and evolving times, with compliance changes and an uncertain economic climate– marketing strategy cannot be set in stone.

white papers

The 2023 State of Pipeline Generation

Raise your hand if you have a fool-proof way to predict and generate pipeline.

white papers

Optimizing Demand Generation in 2024

7 Strategies for the Modern Marketer

white papers

The State of Marketing Attribution in 2024

Explore 2024's marketing attribution trends, challenges, and solutions in this comprehensive research report.

Videos

RevSure Reli - Predictive AI + Generative AI at Your Fingertips

Most of you are likely familiar with the capabilities of ChatGPT, renowned for its ease of answering complex questions through natural language. But there has never been a way to access your sales and marketing data in such a way - until today. We’re thrilled to announce RevSure’s latest enhancement, and we’re calling it Reli. Reli harnesses the strengths of Generative AI and Predictive AI in a user-friendly chatbot format, easily accessible via Slack. In today's fast-paced digital world, marketing teams are constantly striving to stay ahead. Reli simplifies this process by enabling quick and efficient access to crucial information without the need to switch between multiple applications.

Videos

Your Co-Pilot for Pipeline

With RevSure, automate your pipeline scrubbing at the start of the quarter, reduce friction between sales and marketing functions, stop revenue leakages and focus on Qualified Opportunities with AI-based insights.

Videos

Closing The Gap In Revenue Intelligence

Countless tools tell you how to convert visitors, generate leads, and manage your sales funnel. However, no software on the market today can support marketers and revenue teams master pipeline generation. That’s where a sales pipeline readiness platform comes in.

Videos

Introducing RevSure Alerts

Introducing alerts in RevSure - Never miss an essential action item again! Receive alerts for every new lead, deal progression, stagnating lead, lead with a blank field... and the list goes on. You can even update Salesforce fields without ever leaving Slack. With RevSure Alerts, you can reduce manual workflows, maintain good data hygiene, and never miss an important update again.

Videos

RevSure Feature Spotlight - Tracking Targets

Videos

Gain Visibility Into Your Marketing Funnel & Pipeline

Today's go to market stack has hundreds of tools that enable marketing teams to generate leads and for sales teams to hurt them. But what happens during the transition between leads to opportunities?

Videos

Use Case: Accelerate Conversions to Revenue

To increase your pipeline in revenue generation, you need to prioritize the right leads for qualification based on which ICP converts the most. Marketing teams today refined their ICP based on product market fit and engagement, but miss out on the actual conversion factors learned from past closed won deals.

Videos

Pipeline Predictability

Take the pain out of pipeline forecasting! You can now quickly and confidently commit to pipeline generation and coverage targets with a forward-looking view of your pipeline based on your company's unique GTM motion.

Videos

BigID Customer POV - Marketing is Different Now

Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.

Videos

SnapLogic Customer Story

What are the best performing marketing campaigns, and how are they trending quarter over quarter? Which A/B tests are actually accelerating opportunities? Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team.

Videos

RevSure Pipeline Acceleration Solution

Take the guesswork out of conversions with Al-powered recommendations. Get predictive lead recommendations. Improve stage-to-stage conversions. Maximize marketing spend ROI

Ebooks

Optimizing Demand Generation in 2024

7 Strategies for the Modern Marketer

webinars

Transforming Marketing into a Strategic Asset: Mastering Attribution for Business Impact

Transform your marketing efforts into a strategic asset that significantly impacts your company's bottom line.

webinars

Efficient Growth You Can Count On

What if I told you there was a way to never miss your pipeline and revenue targets while being extremely efficient? There are four pillars to confidently developing a targeted demand strategy that consistently achieves and even exceeds pipeline and revenue targets — and we want to show you what this could look like for your organization.

webinars

Must-Know Pipeline Generation Trends for 2023

We surveyed 420+ marketing leaders to get a glimpse into the state of their pipeline, approach to pipeline generation, and how they plan to hit their revenue targets in the year ahead.

webinars

Revenue Drivers Debate: Who owns them, what levers can teams pull, who can push?

Join us as we discuss revenue drivers and debate what team - marketing, sales or business operations- owns those drivers, what lever’s can be pulled and who can push?

webinars

The Path To B2B Marketing Contribution Runs Through Optimization

Explore effective B2B marketing strategies for a complex buying landscape in our live webinar with experts from Forrester and RevSure.

Solution Briefs

Deep Funnel Attribution

Decode the Deep Funnel

Solution Briefs

Pipeline Projections

Analyze every opportunity and deliver AI-powered insights so you can improve pipeline quality and confidently generate revenue quarter-over-quarter.

Solution Briefs

Campaign Optimization

RevSure Campaign Optimization calculates ROI of marketing spend so you can understand the effectiveness of your campaigns, make better decisions about how to allocate budgets, and scale up your best campaigns.

events

MOps-Apalooza

Join us at MOps-Apalooza, a community-led summit that will bring together 500+ of the best and brightest in Marketing and Revenue Operations for 3-days of learning and community-building

platform comparisons

Comparing AI-Based Full Funnel Attribution Solution to Account Based Marketing Platforms

Comparing AI-Based Predictive Full Funnel Attribution Solution to Account-Based Marketing Solutions is actually very difficult, because the two platforms aren’t meant to do the same thing. In reality, they can work together to build a stronger, more data-focused marketing strategy.

platform comparisons

Comparing AI-Based Full Funnel Attribution Solution to Marketing Automation Platforms

Comparing AI-Based Predictive Full Funnel Attribution Solution to Marketing Automation Platforms, such as HubSpot or Marketo, is like comparing icing to cake. Each can be great alone– but together, they are much more delicious. Or in this case–powerful.

platform comparisons

Comparing Deep Funnel Attribution to Legacy Marketing Attribution Tools

Most marketing attribution models use only historical data. You can see which channels a prospect has used and which touchpoints they’ve engaged with. You might be able to see which leads are more likely to convert. That’s it.