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Marketing Mix Modeling is now a core requirement for GTM teams looking to understand what truly drives revenue across channels. But building an MMX model that is both accurate and actionable requires a level of rigor far beyond traditional regression-based approaches.
In this MMX Deep Dive session, Ram and Akash will walk through how RevSure constructs modern mix models from the ground up. He’ll unpack the data foundations, feature engineering, modeling frameworks, and validation loops that ensure MMX outputs are stable, trustworthy, and ready for real budget decisions.
You’ll learn how RevSure approaches MMX through:
- Unified data prep and signal design across marketing, sales, and external factors
- Model architecture decisions, including interactions, response curves, etc.
- Calibration and validation loops to keep models robust, interpretable, and scenario-ready
This is a practical, technical session designed for GTM teams who want to understand how enterprise-grade MMX models are built and why they are reliable for optimization and forecasting.
