Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter over quarter? Which A/B tests are actually accelerating opportunities?

Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team.

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 “With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”

Tom Wentworth

CMO

"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

Mark Sladden

Revenue Operations Leader

“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”

Tom Murtaugh

VP, GTM Operations

“Inside RevSure AI, I look at our digital campaigns from a completely different angle- Not just by spend, not just by lead count. But by which accounts we actually moved and what stages they progressed through. This is what GTM alignment should look like.”

Abdallah Al-Hakim

Sr Director of Digital Marketing

“If you’re skeptical about branding campaigns (like I was), flip the model. And get RevSure AI to help you figure this out. Instead of starting with impressions, RevSure starts with outcomes, meaning leads that progressed to a meeting set and worked backwards.”

Daniel Henderson

Head of Digital Marketing

“Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day.”

Ryan Shopp

Chief Marketing Officer

“Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us.”

Karin Stevens

Chief Marketing Officer

“One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?”

Arjav(AJ) Patel

Sr. Director of GTM Finance

“RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.”

Zane Halstead

Head of Marketing Operations

“RevSure gave us an additional layer of insights. We’re not sitting there doing calculations repeatedly or timestamping numbers to track changes. For example, seeing conversion rates within each stage at a campaign level is now much easier. It's a storytelling tool that will kind of help you relay a message to your stakeholders and really tell us story outside of just presenting numbers.”

Shreha Jain

Director, Marketing Operations

“Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time.”

Tyson Wigfall

Head of Marketing

Align and Optimize Your Marketing Operations

Get an actionable, unified view of your sales and marketing funnel. Analyze campaign effectiveness and identify winning activities. Integrate data, tracking, and reporting efficiently. Leverage superior predictive conversion potential vs. rule-based scoring. Demonstrate marketing impact on revenue and pipeline.

Prove Marketing Contribution to Pipeline - No Spreadsheets Required

Prove marketing impact by campaign, source, and segment

Connect demand gen funnel to sales pipeline performance

Visualize campaign performance across every stage

Improve marketing initiatives and fuel success

Simplify Reporting Tasks and Tell Stories with Data

RevSure is the only solution that enables modern marketing teams to build higher quality pipeline and crush their ROI through predictive intelligence, comprehensive funnel management, and full-funnel attribution.

The Value We Drive

Sales and marketing are
aligned and in sync

No lead intelligence lost in translation in the revenue funnel

Get to know the pipeline health in advance to address them

Confidence in meeting pipeline targets and lead to opportunity conversions

Trusted by High-Performing Teams Around the World

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