From Measurement to Actionability

Demand Generation

B2B paid media in 2025 demands more than big budgets; it demands precision. After billions spent on LinkedIn, the smartest GTM teams have realized that success comes from tight targeting, sequenced messaging, and clear attribution to pipeline. This blog unpacks what works, what doesn’t, and how RevSure turns paid media from a cost center into a revenue multiplier. If your campaigns aren’t influencing revenue yet, your system might need an upgrade.

Marketing

Nearly 90% of B2B SaaS marketers still rely on outdated single-touch or basic multi-touch attribution models, approaches that oversimplify buyer journeys and distort pipeline reality. While they persist out of habit, tool limitations, and organizational comfort, these models lead to budget misallocation, skewed funnel insights, and eroded credibility with sales and finance. The future lies in dynamic, AI-driven attribution that reflects multi-threaded buying groups, funnel velocity, and conversion probability.

Product Features

Your pipeline is only as strong as the data fueling it. RevSure’s expanding enrichment ecosystem — with partners like LimaData, Autobound, Bitscale.ai, Apollo.io, G2, 5x5Data, and People Data Labs — ensures GTM teams always work with accurate, enriched, and up-to-date signals. By combining enriched data with AI-powered pipeline health and booking predictions, RevSure transforms enrichment from a hygiene task into a true revenue accelerator.