From Measurement to Actionability

Marketing

Email marketing in 2025 is no longer judged by opens and clicks; it’s judged by its impact on CAC, LTV, pipeline velocity, and forecast accuracy. AI personalization, privacy-first compliance, and interactive mobile-first formats are transforming it from a tactical channel into a strategic driver of predictable revenue. The blog shows how leaders can tie email directly to boardroom KPIs and how RevSure helps measure its real contribution to the pipeline and forecasting.

Pipeline

Static lead scoring may have worked when funnels were simple, but today it fails to predict pipeline, leaving GTM teams guessing and boards skeptical. RevSure’s State of B2B Attribution Report 2025 shows nearly 90% still rely on outdated methods, while only 10.8% use AI-driven predictive models. This blog explains why lead scoring breaks down, how predictive attribution provides forward-looking accuracy, and how RevSure closes the gap with AI-powered prioritization and pipeline projections.

Pipeline

2026 GTM budget planning isn’t about defending last year’s numbers; it’s about proving pipeline impact with every dollar. Traditional allocations collapse under today’s volatility, where buyer journeys are complex and boardroom scrutiny is relentless. This blog explores how leaders can anchor planning in unified funnel intelligence, model evidence-based scenarios, and design flexible allocations that adapt in real time. The takeaway: budgets must shift from static entitlements to dynamic growth engines that build credibility with finance and the board.