The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution
webinar

Funnel Vision: RevSure MMX for Optimized Budget Allocation and Revenue Impact

September 25, 2025
11.30 AM ET
B2B GTM leaders face constant pressure to justify spend and prove impact across complex, multi-channel funnels. Traditional attribution alone can’t guide confident budget allocation.

In this Funnel Vision session, we’ll showcase how RevSure’s Marketing Mix Modeling (MMX) enables optimized budget allocation and measurable revenue impact. You’ll see how RevSure helps GTM teams:

- Quantify true channel contribution to pipeline and bookings

- Identify diminishing returns and reallocate spend for higher ROI

- Run scenario planning to forecast the impact of budget shifts before making them

Join us to learn how RevSure MMX equips B2B organizations with data-driven insights that transform marketing investments into predictable revenue outcomes.

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