The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution
webinar

RevSure Propensity Scoring: Predict Revenue Early and Call the Quarter in the Second Inning

January 22, 2026
11:00 AM EST
See how revenue teams predict outcomes earlier, focus on high-likelihood deals, and call the quarter with confidence, before it’s too late.

Most lead scoring looks intelligent, but fails when it matters most. Rules-based models and “current-state” scores describe today; they don’t predict revenue tomorrow.

In this 15–20 minute webinar, RevSure breaks down what true predictive propensity scoring looks like, how it’s validated, and why it consistently outperforms traditional approaches. You’ll see real cross-tenant results showing how a small High-propensity segment drives the majority of won pipeline, early enough in the quarter to change the outcome.

What You’ll Learn

  • Why most lead scoring fails (and why it quietly erodes trust)
  • What “predictive” really means: time-shifted validation and point-in-time truth
  • Four proven facts from RevSure’s cross-tenant scoring performance
  • How high-propensity leads convert 3–8× better and drive ~70% of won pipeline
  • A simple 30-day plan to operationalize scoring across your GTM engine

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