Deep Funnel Attribution

Decode the Deep Funnel

Map Every Touchpoint | Learn Best Conversion Paths | Optimize Marketing Results

RevSure Deep Funnel Attribution helps marketers in every industry gain full-funnel insight into every lead source, campaign, and channel. Our AI-powered solutions give you the key to decode the deep funnel and scale up your best-converting campaigns.

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Maximize Marketing Results With RevSure Deep Funnel Attribution

RevSure unites marketing attribution and full-funnel management for unprecedented insight into buyer journeys. Map conversion paths through every touchpoint and understand the best next action to keep buyers engaged.

Gain true full-funnel attribution

Move beyond first- or last-touch attribution. Gain full-funnel insight with advanced Markov Chain modeling and data integration

Learn the highest converting channels

Understand which channels have the highest contribution  towards conversion at each stage of the funnel

Gain true full-funnel attribution

Map touchpoints to buying stage for each lead. See which campaigns perform best, have the highest engagement, and contribute most to pipeline

Understand common buyer paths

Craft your campaigns based on the most effective conversion paths from buyers,  based on conversion to pipeline.

Deep-dive into each channel

Analyze each channel individually  to understand composition and highest-performing demographics.

Optimize the next best action

Use attribution and conversion paths to optimize the next best action for a cohort of leads, keep buyers engaged, and increase likelihood to convert.

Adjust your marketing mix across the full-funnel

Adjust campaign, channel, or lead source mix to optimize marketing  results quarter over quarter and generate more revenue.

Solutions

Get the Answers You Need With RevSure

Optimize go-to-market strategy, create more pipeline, convert opportunities, and drive revenue with RevSure solutions.

Marketing ROI and Attribution

Make better decisions about how to allocate budget

Drive conversions and revenue

Personalize Next-Best Touch Using AI-Powered Conversion Path & Journey Analysis

Pipeline Acceleration

Ramp up pipeline generation

See exactly which leads are most likely to convert

Find out which campaigns are generating the best leads—and how to move them through the funnel

Pipeline Predictibility

Ramp up pipeline generation

Improve pipeline quality and stop leakage

Turn leads into opportunities and drive conversions

Full-funnel Attribution Challenges

Struggling to get actionable insight from your attribution solution? You’re not alone.

Chief Marketing Officer

“We are trying to figure out  the right nurturing tactics  for leads based on what we  have seen work earlier. For  example, before conversion,  are they scheduling a meeting,  raising their hand, or signing  up for a trial?

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VP Demand Generation

“We are struggling with accurate attribution of qualified leads and  opportunities from marketing  initiatives, accurate prospect journeys, and most impactful touches for conversion.”

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VP Marketing

“Most attribution solutions have the problem of death by combinations. What I’m looking for is something that helps me make decisions quickly on what’s working and what’s not.”

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Chief Revenue Operation

“The challenge is how to attribute between sales, BDRs, marketing, and partners. Who gets credit for the pipeline gen?”

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Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Marketing

How to Use Geo-Based Lead Insights for Local Campaign Activation

Even in a digital-first world, geography still plays a crucial role in go-to-market success. This blog explores how B2B marketers can use geo-based lead insights, like regional engagement patterns, funnel progression, and sales alignment, to activate more targeted and effective local campaigns. From smarter budget allocation to high-impact event planning, learn how to move beyond ZIP code lists to true location intelligence.

Marketing

From Noise to Insight: Relationship Analysis in B2B Marketing Mix Modeling

Despite managing 20+ tools, B2B marketers still struggle to prove ROI because attribution alone doesn’t reveal how tactics actually work together. This blog introduces Marketing Relationship Analysis within Marketing Mix Modeling, a data-driven approach to uncover interdependencies across channels and campaigns. Learn how RevSure helps you identify synergies, lag effects, and diminishing returns, so you can optimize budgets with confidence.

AI

How to Optimize Ad Spend Using Predictive Lead Scoring and Google Ads Writeback

Struggling with high CPLs and low pipeline impact from your Google Ads? This blog reveals how B2B marketers can flip the script by combining predictive lead scoring with direct Google Ads writeback. Learn how RevSure uses AI to identify high-converting leads, suppress low-value traffic, and feed smarter signals back into your ad engine—turning every dollar spent into a revenue-driving investment.