Deep Funnel Attribution

Decode the Deep Funnel

Map Every Touchpoint | Learn Best Conversion Paths | Optimize Marketing Results

RevSure Deep Funnel Attribution helps marketers in every industry gain full-funnel insight into every lead source, campaign, and channel. Our AI-powered solutions give you the key to decode the deep funnel and scale up your best-converting campaigns.

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Maximize Marketing Results With RevSure Deep Funnel Attribution

RevSure unites marketing attribution and full-funnel management for unprecedented insight into buyer journeys. Map conversion paths through every touchpoint and understand the best next action to keep buyers engaged.

Gain true full-funnel attribution

Move beyond first- or last-touch attribution. Gain full-funnel insight with advanced Markov Chain modeling and data integration

Learn the highest converting channels

Understand which channels have the highest contribution  towards conversion at each stage of the funnel

Gain true full-funnel attribution

Map touchpoints to buying stage for each lead. See which campaigns perform best, have the highest engagement, and contribute most to pipeline

Understand common buyer paths

Craft your campaigns based on the most effective conversion paths from buyers,  based on conversion to pipeline.

Deep-dive into each channel

Analyze each channel individually  to understand composition and highest-performing demographics.

Optimize the next best action

Use attribution and conversion paths to optimize the next best action for a cohort of leads, keep buyers engaged, and increase likelihood to convert.

Adjust your marketing mix across the full-funnel

Adjust campaign, channel, or lead source mix to optimize marketing  results quarter over quarter and generate more revenue.

Solutions

Get the Answers You Need With RevSure

Optimize go-to-market strategy, create more pipeline, convert opportunities, and drive revenue with RevSure solutions.

Marketing ROI and Attribution

Make better decisions about how to allocate budget

Drive conversions and revenue

Personalize Next-Best Touch Using AI-Powered Conversion Path & Journey Analysis

Pipeline Acceleration

Ramp up pipeline generation

See exactly which leads are most likely to convert

Find out which campaigns are generating the best leads—and how to move them through the funnel

Pipeline Predictibility

Ramp up pipeline generation

Improve pipeline quality and stop leakage

Turn leads into opportunities and drive conversions

Full-funnel Attribution Challenges

Struggling to get actionable insight from your attribution solution? You’re not alone.

Chief Marketing Officer

“We are trying to figure out  the right nurturing tactics  for leads based on what we  have seen work earlier. For  example, before conversion,  are they scheduling a meeting,  raising their hand, or signing  up for a trial?

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VP Demand Generation

“We are struggling with accurate attribution of qualified leads and  opportunities from marketing  initiatives, accurate prospect journeys, and most impactful touches for conversion.”

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VP Marketing

“Most attribution solutions have the problem of death by combinations. What I’m looking for is something that helps me make decisions quickly on what’s working and what’s not.”

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Chief Revenue Operation

“The challenge is how to attribute between sales, BDRs, marketing, and partners. Who gets credit for the pipeline gen?”

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Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Pipeline

From Volume to Value: How Modern RevOps Teams Engineer Quality at the Middle and Bottom of the Funnel

Most B2B teams have cracked lead volume—now it's time to focus on lead quality. This blog explores how modern RevOps teams optimize the middle and bottom of the funnel by engineering precision into enrichment, engagement, scoring, attribution, routing, and visibility. If you're still relying on hope and outdated handoffs, this read is your blueprint for building a high-converting, revenue-ready pipeline.

AI

Generative AI is Reshaping B2B Buying: What Marketers Need to Know

B2B buying has gone AI-first. 89% of buyers now use GenAI tools like ChatGPT to research, compare, and decide—often without touching your website. This blog breaks down how GenAI is shortening research cycles, disrupting attribution, and making content visibility the new battleground. Learn how to adapt your content strategy and measure unseen influence with tools like RevSure.

AI

Reimagining B2B GTM with Agentic AI: From Tools Overload to Intelligent Execution

Despite an overload of GTM tools, B2B teams still struggle with fragmented execution and slow outcomes. This blog explores how agentic AI transforms that with autonomous agents that act, learn, and drive results across the funnel. Discover use cases, adoption strategies, and how RevSure’s Agent Hub makes it real.