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webinar

Managing Up: Telling Your Marketing Wins with Data & Value

July 18, 2024
9 am PT / 12 pm ET
Learn how to measure and attribute your efforts accurately, present wins using data and analytics, align goals with executive priorities and enhance communication between marketing teams and executives. This session is valuable for both seasoned marketers and beginners, ensuring your contributions are recognized and valued by top leadership.

Turn your marketing wins into boardroom bragging rights

Join us for an insightful webinar on effectively "managing up" executives by showcasing your marketing successes through data and compelling value propositions. Whether you are a seasoned marketer or just starting, this session will provide valuable insights into how to make your achievements stand out. By leveraging the power of data and clear communication, you'll learn to highlight your contributions in a way that resonates with top leadership, ensuring your efforts are recognized and valued.

What You Will Learn:

The Importance of Attribution in Marketing: Understand how to measure and attribute your marketing efforts accurately.

Presenting Marketing Wins in a Data-Driven Manner: Learn techniques for showcasing your successes using data and analytics.

Aligning Marketing Goals with Executive Priorities: Discover strategies for ensuring your marketing objectives align with the goals of your executive team.

Enhancing Communication Between Marketing Teams and Executives: Gain insights into improving dialogue and understanding between your team and the leadership.

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