Full Funnel Data Graph

RevSure Data Platform: The Foundation of Full Funnel AI Intelligence

RevSure’s Data Platform is the foundation of its Full Funnel AI system, purpose-built to deliver transparent, explainable, and enterprise-grade data intelligence across marketing, sales, and revenue operations. Unlike traditional black-box attribution or reporting tools, the RevSure Data Platform is open, schema-aware, semantic, auditable, and interoperable, designed for accuracy, governance, and scale.

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Unified, Harmonized, and Ready for Action

Connect & Integrate

Integrate all data sources in your GTM tech stack, including CRMs, web analytics tools, marketing platforms, automation solutions, ABM, and more. This collective data fuels the RevSure GTM Data Graph.

Map into RevSure Data Graph

RevSure enables users to map source data to predefined entities and attributes. Source objects from supported systems are automatically mapped to RevSure entities, linking attributes to establish relationships, with the flexibility to capture business-specific customizations like custom attributes.

Resolve and Harmonize

The platform resolves and harmonizes data across multiple source systems using deterministic and probabilistic resolution algorithms. With an advanced Entity Resolution Framework, RevSure automatically resolves missing linkages and duplicates in campaigns, leads, and accounts, preventing over or under-reporting.

Analyze Data Profile and Quality

RevSure's data platform offers robust data profiling and quality analysis capabilities, enabling users to review and enhance data quality thoroughly.

Configure & Model

The platform allows users to configure and model data with customizable options. You can set up funnels, configure calendars to suit your fiscal quarters, define custom dimensions for reporting, create business-driven taxonomies, and establish specific metrics and definitions to suit your business needs.

Campaign Channel Classification

Classify campaign channels intelligently using rules or generative AI. Set custom conditions based on your business logic, or let AI auto-suggest channels using campaign metadata or natural language inputs. You can preview, override, and backfill classifications for full control and accuracy.

Visitor Level Insights

With the First Party SDK, RevSure can collect all your visitor traffic and activities, create a cross-browser fingerprint of the visitors, map the visitors to accounts, enrich demographic, social, and professional attributes, track visitors to lead and opportunity conversions, and measure webpage effectiveness. Cross-browser fingerprinting involves examining visitors' IP addresses and device-level details, such as operating systems, screen resolutions, and hardware specifications, to create a unique signature for each visitor and track them across different browsers.

Analyze and Report

With the transformed data on the RevSure data platform, users can run comprehensive analytics for all GTM activities. Integrate any data source and generate precise reports to drive informed decision-making.

Writeback & Reverse Synchronize

RevSure's data platform allows you to write data back to source systems and transfer it to your own data lake, such as Snowflake or BigQuery, ensuring seamless data integration and accessibility.

RevSure Data Platform:
The Foundation of Full Funnel AI Intelligence

Transparent, Schema-Aware, Semantic Data Model

RevSure’s semantic entity data model captures every relationship across leads, accounts, opportunities, campaigns, and bookings, creating a unified platform for GTM data. Each metric, mapping, and dependency is fully visible and explainable, eliminating black-box analytics and ensuring consistent, verifiable insights across the entire GTM funnel.

End-to-End Data Traceability

RevSure provides complete data lineage from ingestion to activation. Every source, field, and object is version-controlled and auditable, giving teams unmatched visibility into how GTM data flows, transforms, and activates within the system.

Advanced Data Resolution, Cleansing, and Normalization

RevSure unifies fragmented GTM data through both deterministic and probabilistic resolution, cleansing inconsistencies and normalizing attributes across systems such as Salesforce, HubSpot, LinkedIn, and Google Ads. The result: a single, analytics-ready source of truth that fuels attribution, forecasting, and spend optimization with high precision.

Extensive Configurability for Data Transformation

From standardizing dimensions to mapping campaign channel hierarchies, RevSure offers extensive configurability that enables users to easily transform and standardize data through a no-code, low-code interface.

Enterprise-Grade Security and Isolation

RevSure’s architecture is built for zero-compromise security. All customer data resides in tenant-isolated environments, protected by role-based access controls, encryption in transit and at rest, and continuous compliance monitoring aligned with SOC 2 Type II and GDPR standards. Every data interaction is authenticated, logged, and auditable, ensuring complete data protection and traceability across the full lifecycle.

Customer Data Ownership

RevSure ensures that customers retain full ownership of their data at all times. You maintain complete control over export, retention, and deletion policies, with unrestricted access to your underlying datasets, models, and metrics.

Data Sovereignty and Regional Residency Options

RevSure offers sovereign deployment options, enabling customers to choose data residency in the United States or the European Union. This ensures compliance with regional data-protection laws, simplifies cross-border governance, and aligns with enterprise requirements for data localization and jurisdictional control.

Fully Logged & Auditable Data Processing

Every ingestion, transformation, and model computation within RevSure is logged, validated, and timestamped, providing a complete audit trail for every analytical output. This ensures explainability for AI-generated insights, a critical capability as enterprises adopt predictive and agentic AI for GTM operations.

Open, API-First Architecture

Built for interoperability, the RevSure Data Platform features an open schema and an API-first architecture that seamlessly connects with leading BI tools and warehouses, such as Snowflake, Databricks, and BigQuery. This openness eliminates vendor lock-in and allows teams to extend RevSure’s data model within their own data ecosystems, a key differentiator over closed systems.

Direct Query Access & Real-Time Visibility

RevSure enables direct SQL query access to its semantic data model via BI connectors and APIs, delivering real-time visibility without duplication or reliance on static dashboards. This warehouse-native accessibility empowers data teams to explore, model, and operationalize insights seamlessly.

Thousand-Dimension Transparency

RevSure processes and exposes thousands of GTM dimensions and attributes, at the visitor, lead, account, contact, opportunity, campaign, channel levels and from campaign hierarchies to engagement depth, preserving explainability and visibility at the most granular level. This multi-dimensional transparency fuels trustworthy, AI-driven decision-making across every stage of the funnel.

Elastic Scalability for Modern GTM

Designed for high-volume, multi-tenant environments, the RevSure Data Platform’s modular architecture scales elastically as data volume and GTM complexity increase. Whether integrating 5 or 500 data sources, RevSure maintains consistent performance, governance, and analytical integrity at scale.

Data Handled, Insights Delivered on RevSure Data Platform

Data from all your GTM sources comes together on RevSure, providing seamless data management and analytics. We take care of your data, so you can focus on making informed, strategic decisions.

Trust RevSure to Keep Your Data Secure

At RevSure, we prioritize the security and privacy of your data. Our platform is built with industry-leading security measures to ensure your data is always protected.

Encryption

Advanced encryption techniques to safeguard data in transit and at rest

Data Isolation

Secure isolation of data to prevent unauthorized access and ensure confidentiality

Role-Based Access Control (RBAC)

Access control data based on user roles to enhance security and minimize risk

Native Integrations with Your Entire GTM Tech Stack

RevSure offers seamless native integrations with your complete sales and marketing tech stack. Capture every impression, click, and visit for comprehensive and accurate data analytics.

SEE all Integrations

See RevSure’s Features in Action

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth

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Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

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BigID Customer Story - Deciphering the Marketing Funnel

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RevSure Data Hygiene & Maintenance

Audience Creation & Segmentation with RevSure Lists

Conversion Tracking with RevSure

B2B's First High-Precision Attribution AI Engine by RevSure

Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

How Agentic AI Rebuilds the Marketing Feedback Loop

Agentic AI is transforming campaign management by closing the gap between insight and action. Instead of relying on slow, manual reviews, campaigns can now sense performance changes, decide on the best response, and act continuously in near real time. RevSure’s closed-loop approach removes execution delays, improves precision at scale, and allows marketers to focus on strategy rather than manual optimization. The result is marketing that adapts on its own as conditions change.

GTM + AI in 2026: What CMOs Predicted at Hard Skill Exchange’s Agentic Singularity Summit

At Hard Skill Exchange’s Agentic Singularity Summit, CMOs agreed that 2026 will mark a shift from experimenting with AI to redesigning GTM operating models. The discussion highlighted go-to-market engineering, content engineering, unified data foundations, and coordinated agents as the real sources of competitive advantage. Teams that rethink how decisions are made and executed across the funnel will outperform those simply adding more AI tools.

Pipeline

AEO for Revenue Teams: How AI Decides Which GTM Frameworks, Insights & Playbooks Win

AI is changing how revenue teams learn, evaluate, and apply GTM frameworks—shifting influence from distribution to durable logic. Answer Engine Optimization (AEO) determines which models AI trusts to explain pipeline, attribution, and forecasting as conditions change. This blog explains why clear reasoning, not persuasive content, is what makes GTM frameworks reusable by AI. For revenue leaders, AEO is no longer a marketing tactic; it’s a strategic responsibility.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel  attribution insights and improve conversions.

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Understand Attribution and Journey through Funnel Conversions

With our data integrations and insights into buyer touchpoints, you are able to understand which channels convert at what stage in the funnel. Additionally, you are able to map out the conversion path through these touchpoints and understand the best next action to keep them engaged.

Our unique approach brings together attribution and funnel management.

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Adjust your marketing mix with the
full-funnel in mind

Easily gain insight, beyond first or last touch, with built-in advanced Markov Chain modeling, so you can adjust your campaigns, channel or lead source mix to optimize your marketing results each quarter and year.

Learn Which Channels are Highest Converting through the Funnel

Understand which channels have the highest conversion rates at each stage of the funnel, from lead to closed won.

Deep-Dive into each Channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Uncover the tactics that generate pipeline

Understand the Common Paths Buyer’s Take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

See Lead Journey’s by Buying Stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Learn which channels are highest converting through the funnel

Understand which channels have the highest contribution towards conversion at each stage of the funnel.

Deep-dive into each channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Understand the common paths buyer’s take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

See lead journey’s by buying stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Optimize the next best action

Use attribution and conversion paths to optimize the next best action for a cohort of leads, in order to increase their likelihood to continue converting.