CAMPAIGN OPTIMIzATION

Refine and Maximize Campaign ROI in Real Time

Track, Attribute, Predict and Refine campaign performance proactively. Don’t wait till the end of quarter or the end of campaign to pivot.

RevSure’s Campaign Optimization solutions allow marketers to make real time decisions on where to increase, decrease, stop and reallocate spend based on understanding the role and full funnel conversion, pipeline and revenue impact of each campaign.

See a demo

Crush ROI Challenges With RevSure Campaign Optimization

Lack of Data

Tracking and Integration: Data is often collected or tracked inconsistently, making it challenging to isolate the impact of marketing from  other factors like product or price changes. RevSure unifies data housed in disparate sales and marketing systems, making it easier to track and analyze

Inaccurate Attribution

Even if you have good data, it can be difficult to  attribute the right amount of credit to each marketing activity and channel. Customers frequently interact with brands across multiple channels before finalizing a purchase. RevSure lets you know exactly which campaigns are  the most influential.

Cost

Measuring ROI can be a costly and time-consuming process, which can be a barrier for small businesses or organizations with limited  resources. RevSure analyzes campaign results cost-efficiently and effectively.

Time Lag

The results of marketing campaigns can take time to materialize, making it difficult to measure ROI in the short term. RevSure  enables analysis at granular and aggregate dimensions (campaign type, medium, channel) in real time.

Lack of Expertise

Not all marketers have the skills or expertise to  measure ROI effectively. This can lead to inaccurate or misleading results.  RevSure removes the pain of complex campaign reporting and identifies top-performing campaigns easily.

Maximize Pipeline and Campaign ROI

With RevSure, measure the ROI of your campaigns, make informed decisions about how to allocate your budget, and drive revenue.

RevSure Demand Generation Effectiveness

Predicts campaign pipeline and revenue performance

Recommends the best campaigns to double down on

Integrates campaigns across Marketing, SDR/BDR and AE motions

Helps pivot efforts early rather than waiting till the end of the quarter

Enables analysis at granular and aggregate dimensions (campaign type, medium, channel)

Removes the pain of complex campaign reporting

RevSure Funnel Conversion Attribution

Captures contributions and role of campaigns across Marketing, SDR/BDR and AE motion in driving conversions at different stages of the funnel

Recommends the top journeys to orchestrate to drive conversions

Analyzes campaign synergies & contribution at multiple levels: campaigns, campaign types, campaign team, campaign medium, region

Uses Markov Chain-based conversion path analysis and attribution

RevSure Deep Funnel Attribution

Quantifies contribution of campaigns to pipeline and revenue

Supports different attribution methods for comparison

Identifies top-performing campaigns

Get the Answers You Need With RevSure

Marketing is an investment, and like any investment, it’s important to track the return. RevSure helps sales and marketing teams identify top campaigns, prove the value of marketing spend, and drive pipeline.

Attribute the impact of every action on conversions, pipeline, and revenue

Quantify marketing contribution across the full funnel and prove value

Optimize allocation of marketing spend and budget

Maximize pipeline and revenue ROI of campaigns

Scale initiatives delivering a return and pivot under-performing efforts

Improve lead nurturing and lead-to-opportunity conversion rate

Benefits of calulating ROI

If you’re not currently calculating ROI for your marketing campaigns, it’s time to start. Knowing ROI can help you improve your marketing results, get more out of your marketing budget, and build a stronger pipeline.

Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Marketing

Why Single-Touch Attribution Still Dominates (and Why It’s Holding B2B SaaS Back)

Nearly 90% of B2B SaaS marketers still rely on outdated single-touch or basic multi-touch attribution models, approaches that oversimplify buyer journeys and distort pipeline reality. While they persist out of habit, tool limitations, and organizational comfort, these models lead to budget misallocation, skewed funnel insights, and eroded credibility with sales and finance. The future lies in dynamic, AI-driven attribution that reflects multi-threaded buying groups, funnel velocity, and conversion probability.

Product Features

Powering AI Pipeline Intelligence with Best-in-Class Data Enrichment Integrations

Your pipeline is only as strong as the data fueling it. RevSure’s expanding enrichment ecosystem — with partners like LimaData, Autobound, Bitscale.ai, Apollo.io, G2, 5x5Data, and People Data Labs — ensures GTM teams always work with accurate, enriched, and up-to-date signals. By combining enriched data with AI-powered pipeline health and booking predictions, RevSure transforms enrichment from a hygiene task into a true revenue accelerator.

Product Features

Dynamic Multi-Touch Attribution Models in RevSure

B2B buying journeys are longer, multi-threaded, and too complex for single-touch attribution. RevSure supports every major attribution model, First Touch, W-Shaped, Time Decay, and more, while also enabling custom, dynamic, and AI-driven approaches. By moving beyond static rules, RevSure helps GTM teams uncover the true drivers of pipeline and revenue, align sales and marketing, and make confident investment decisions.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel  attribution insights and improve conversions.

See a demo

Refine and Maximize Campaign ROI in Real Time

Crush ROI Challenges With RevSure Campaign Optimization

Maximize Pipeline and Campaign ROI

Request a Demo

Get the Answers You Need With RevSure

Benefits of calulating ROI

The Latest Resources from RevSure

Why Single-Touch Attribution Still Dominates (and Why It’s Holding B2B SaaS Back)

Powering AI Pipeline Intelligence with Best-in-Class Data Enrichment Integrations

Dynamic Multi-Touch Attribution Models in RevSure

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns