The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution

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RevSure

Integrate your sales and marketing tech stack to get full visibility into your end-to-end funnel.

All Integrations

Power Up with
RevSure

Integrate your sales and marketing tech stack to get full visibility into your end-to-end funnel.

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B2B Marketing & Revenue Teams Can’t Afford to Work in Silos

The inefficiencies it creates when looking at completely different data sets to make business decisions means wasted campaign spend, funnel leakage, or worse – missing out on a deal altogether. RevSure connects your entire sales and marketing tech stack to give you enhanced, unified insight.

Decode the Deep Funnel: From impression to closed/won, RevSure's native integration points give you the insight you need to make the best decisions.

Maximize Campaign ROI: Identify key drivers of pipeline generation, spot leakage, and pinpoint conversion bottlenecks effectively.

Campaign Spend Intelligence: AI-Powered campaign spend reallocation uses signals from your entire GTM motion, giving you real time recommendations on how to optimize every touch point for success.

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Native Integrations With Your Entire Tech Stack

Part of what makes RevSure so powerful is our native integration with your entire  sales and marketing tech stack. Unlike legacy attribution solutions, we incorporate every impression, click, visit, and conversion, giving you unprecedented insight into your end-to-end funnel.

5X5 Data

Integrate 5X5 firmographic intelligence to uncover anonymous website visitors, enrich account-level insights with company size and industry, improve attribution across the dark funnel, and boost AI-powered lead scoring and prioritization.

6sense

Connect 6sense Revenue AI™ to RevSure and unlock the next level of insight. Go beyond intent with AI-powered recommendations that give you real time visibility into which leads have a propensity to convert into pipeline.

Apollo.io

Data enrichment through your RevSure account with information from Apollo. This will give you more insights into your ICP and personas.

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Bing Ads

Connect RevSure with Microsoft Advertising Account to access advanced analytics and AI-driven insights, optimizing ad performance and conversion rates across Microsoft's search network, including Bing, Yahoo, and AOL.

Demandbase

Connect Demandbase Account-Based Marketing (ABM) Software to RevSure and enhance your ability to find and engage with the accounts and buying groups most likely to convert into revenue.

Drift

The integration of your Drift conversational data will enable a clearer view of lead engagement and help identify how real-time conversations contribute to pipeline and revenue outcomes.

First Party SDK

RevSure's First Party SDK collects visitor traffic, creates cross-browser fingerprints, maps visitors to accounts, enriches demographic and professional data, and tracks conversions.

G2

Integrate G2 Intent and Engagement  signals across Product, Category and Competitors to shine a light on the dark funnel, better track and attribute the entire anonymous visitor to conversion journey, improve full funnel attribution and enhance AI-powered lead and account prioritisation

Google Ads

Google Ads integrations allows for ROI maximization from campaigns, ads and keywords. This feedback allows you to optimize for revenue instead of top-of-funnel metrics.

Google Analytics

Integrate RevSure with Google Analytics to gain insights into audience, traffic sources, and user behavior, helping you understand preferences, improve user experience, and track conversion rates.

Google Search Console

Integrate Google Search Console keyword and traffic data to connect organic search performance to pipeline and revenue, attribute SEO impact across the funnel, and inform AI-driven content and campaign optimization.

HubSpot

Your HubSpot Marketing Automation and CRM data provides visibility into the full funnel for both marketing and sales. That information allows for more accurate prioritization and AI-based predictions for revenue creation.

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LinkedIn

The integration with LinkedIn Campaigns allows you to optimize campaigns based on revenue and pipeline creation, running more efficient ads to your target audience.

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Marketo

The integration of your Marketo marketing automation data will allow for better understanding of which leads are more likely to convert and which channels and campaigns are most efficient at producing revenue.

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Meta

With the Meta Ads integration, customers will be able to measure the lead, pipeline, and booking ROI of ads and campaigns on Facebook and Instagram. This integration will allow insight into the cross-funnel impact of those ads, as well.

Outreach

Using the Outreach.io integration, customers will be able to understand which sequences are generating more leads and opportunities, and how those are performing.

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Pardot

Pardot integration allows your marketing automation data to into Revsure. This helps to create a unified view into the funnel, allowing for a focus on efficiency.

People Data Labs

Integrate People Data Labs with RevSure to identify anonymous visitors, prioritize high-intent leads, and enhance pipeline conversion with personalized outreach.

RB2B

Integrate RB2B with RevSure to identify anonymous website visitors in real-time and push their LinkedIn profiles to Slack, enabling GTM teams to execute faster, more personalized outreach for quicker engagement with high-intent leads.

Rollworks

Integrating RevSure with RollWorks ABM simplifies focusing on your ICP accounts. With analytics and insights into ad performance, audience segments, and content delivery on the platform, you can engage high-value accounts more effectively and drive higher conversion rates.

Salesforce

Integrate your Salesforce CRM data to build a unified pipeline in Revsure and write back Revsure’s AI-powered pipeline and booking predictions to better prioritize leads and opportunities.

Salesloft

With Salesloft, we can include data from your outbound efforts more seamlessly, helping you to understand the role outbound plays in your buyer journey and how to optimize it.

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Sendoso

Integrate Sendoso campaigns directly from the source to elicit the full funnel impact of your gifting campaigns across the Marketing, SDR/BDR and Sales initiatives

Slack

Integrating with Slack allows you to receive recommendations and daily digests on what is happening with pipeline in real time.

 “With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”

Tom Wentworth

CMO

"Just the breadth of information that RevSure presents around the whole funnel is excellent. While most companies look at just the pipeline or marketing data, RevSure bridges that gap by connecting the entire funnel. That's the core differentiator because I haven't seen any other platform offer this level of capability."

Mark Sladden

Revenue Operations Leader

“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in your funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”

Tom Murtaugh

VP, GTM Operations

“Inside RevSure AI, I look at our digital campaigns from a completely different angle- Not just by spend, not just by lead count. But by which accounts we actually moved and what stages they progressed through. This is what GTM alignment should look like.”

Abdallah Al-Hakim

Sr Director of Digital Marketing

“If you’re skeptical about branding campaigns (like I was), flip the model. And get RevSure AI to help you figure this out. Instead of starting with impressions, RevSure starts with outcomes, meaning leads that progressed to a meeting set and worked backwards.”

Daniel Henderson

Head of Digital Marketing

“Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board meeting presentations down to executing the marketing day-to-day.”

Ryan Shopp

Chief Marketing Officer

“Our team values the pipeline depth and predictability insights provided by RevSure. I really love the UI. It is very functional, clear, and easy to onboard. Bringing our data together into one solution and being able to run real-time reports, and understand what's effective within our marketing through their deep funnel attribution analysis has been really helpful for us.”

Karin Stevens

Chief Marketing Officer

“One of the biggest use cases we brought RevSure in for was to answer the question: What happens to leads from Quarter X? Now, if I look at those leads on day one of the subsequent quarter, what happened to them versus where they are today?”

Arjav(AJ) Patel

Sr. Director of GTM Finance

“RevSure not only simplified our analytics but transformed how we view and optimize our marketing funnel. The clarity and accessibility of the data empowers our team to make informed decisions much faster than before.”

Zane Halstead

Head of Marketing Operations

“RevSure gave us an additional layer of insights. We’re not sitting there doing calculations repeatedly or timestamping numbers to track changes. For example, seeing conversion rates within each stage at a campaign level is now much easier. It's a storytelling tool that will kind of help you relay a message to your stakeholders and really tell us story outside of just presenting numbers.”

Shreha Jain

Director, Marketing Operations

“Even being able to understand our campaign and program mix two or three percent better will lead to more revenue for us as a company. It's a difficult thing to look at, but with RevSure, we can make better decisions and save the team time.”

Tyson Wigfall

Head of Marketing