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Cookie-Less Tracking

Zero Dependency on Cookies with RevSure Cookie-Less Tracking

RevSure enables GTM teams to capture, stitch, and attribute engagement across the funnel with cookie-less tracking, using first-party pixels, server-side logging, configurable fingerprinting, and event customization to ensure no data is lost, even in a privacy-first world.

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Built for a Post-Cookie GTM World

Third-party cookies are gone. Browser restrictions and global privacy regulations make traditional tracking unreliable. For GTM teams, this means broken buyer journeys, incomplete attribution, and inaccurate funnel metrics. RevSure solves this with a cookie-less tracking architecture that combines first-party capture, server-side processing, event customization, and configurable fingerprinting, ensuring every engagement signal is tracked, stitched, and connected to revenue.

First-Party Pixel

RevSure deploys a lightweight JavaScript pixel that operates as a first-party script. It captures key behavioral data, page views, clicks, form fills, and scroll activity with minimal latency and without third-party dependencies. This ensures accurate event capture even under strict browser settings.

Server-Side Tracking

When client-side tracking is blocked, RevSure shifts to server-side tracking to ensure continuity of key funnel signals. Backend events like CRM record creation, API calls, and lead updates are captured independently of the browser. Server-side tracking enables RevSure to collect all key events like page views, form fills, etc., without relying on cookies.

Event Flexibility

RevSure’s event framework supports custom tagging for high-value interactions. Demo requests, webinar registrations, content downloads, or chat engagements can be tracked, classified, and mapped directly into CRM and MAP systems. This eliminates noise and provides clean, revenue-relevant datasets.

Configurable Fingerprinting

Anonymous journeys extend across sessions, and RevSure maintains continuity with a configurable fingerprinting mechanism. Enterprises can define the level of identity resolution, from IP and location only, to device, OS, and browser attributes, balancing precision with compliance requirements, even in the absence of cookies.

Privacy-First Framework

RevSure’s architecture is fully aligned with GDPR, CCPA, and regional data residency laws. Consent frameworks and anonymization protocols are built in, enabling global scalability without regulatory exposure.

This governance framework provides GTM teams with complete confidence that their attribution, enrichment, and forecasting are based on reliable, auditable data.

Why It Matters for GTM Systems

RevSure’s cookie-less signals feed directly into the RevSure Data Graph, powering attribution, journey tracking, and pipeline projections. This ensures:

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