Data Hygiene & Maintenance

Data Management & Maintenance

A solid data foundation is key for any attribution initiative. Ensure the accuracy and reliability of your GTM data with RevSure’s comprehensive Data Management & Maintenance capabilities. From data validation to cleansing and deduplication, our platform equips your teams with the features and functionalities to maintain high-quality, actionable data.

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Comprehensive Data Hygiene & Validation for Unmatched Accuracy

Data Validation

RevSure's AI-powered recommendation engine delivers prioritized lead and account lists based on pipeline conversion propensities. Deal/lead owners get daily or weekly updates on top leads/ opportunities to focus on.

Features:

Pre-check CRM data such as leads, opportunities, campaigns, and more.

Ensure the accuracy of data in RevSure as well as other platforms at any point in time.

Supports multiple CRMs, marketing automation platforms, ABM solutions, and more.

Data Enrichment

Incomplete or outdated data can hinder your marketing and sales efforts. Our Data Enrichment module automates the process of filling in missing information and ensures that your data remains fresh and reliable. RevSure integrates with leading B2B enrichment and intent data to keep your data up-to-date both within RevSure and your CRM systems.

Features:

Automate data enrichment to fill in missing fields and update information in RevSure and your CRM systems.

Seamless integrations with Apollo, 6sense, RB2B, DemandBase, ZoomInfo, and more.

Eliminate stale data and maintain accurate records across.

Data Cleansing & Deduplication

Duplicate records can cause discrepancies in reporting and attribution. Our AI-powered entity resolution system helps resolve duplicate records that may arise from syncing data across multiple systems, ensuring accurate attribution results.

Features:

AI-driven entity resolution to manage duplicate records across CRM systems

Customizable configurations for leads, accounts, and campaigns.

Deduplication and linking capabilities to manage primary and secondary data sources.

Advanced matching algorithms for fuzzy and exact matches.

Data Maintenance

Our data maintenance and integrity reports give you the power to continuously monitor and improve the quality of your data. With comprehensive checks, you can evaluate lead, contact, opportunity, and campaign data to ensure full coverage and reporting sufficiency.

Features:

Validate no. of leads, contacts, opportunities, and campaigns, along with records with no associations, owners, and other criteria.

Drill-down capabilities into metrics such as lead-account associations and UTM campaign coverage.

Custom filtering options to analyze specific data sources, time frames, and dimensions.

AI-Driven Data Integrity for GTM Precision

RevSure automates data validation, enrichment, and deduplication—ensuring your CRM records, campaigns, and opportunities remain accurate for reliable insights and attribution.

See RevSure’s Features in Action

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

BigID Customer Story - Deciphering the Marketing Funnel

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

RevSure Full Funnel Data Platform

RevSure Data Hygiene & Maintenance

B2B's First High-Precision Attribution AI Engine by RevSure

Conversion Tracking with RevSure

Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

AI as Infrastructure: Designing GTM Systems That Think

Modern GTM stacks don’t need more tools; they need systems that can think. This blog explores how Agentic AI is reshaping GTM from fragmented workflows into autonomous, continuously learning architectures. Discover how RevSure’s data, context, decision, and execution layers turn your revenue engine into an adaptive system that predicts, optimizes, and acts in real time. If you want to understand the future of GTM infrastructure, this is the blueprint.

Product Features

Redefining Enterprise Attribution: Introducing RevSure’s Custom Attribution Models

Modern GTM teams are too complex for legacy attribution models, so RevSure is redefining how enterprises measure influence. With Custom Attribution Models, organizations can design attribution that mirrors their real motions across regions, SDR plays, and multi-touch journeys. The result: clearer ROI, smarter investment decisions, and a unified, truth-based view of pipeline creation. Dive in to see how adaptive attribution becomes a strategic advantage for the next decade of GTM.

How Context Engineering Turns Fragmented Funnel Data Into Actionable, Predictive GTM Intelligence

Most GTM teams aren’t suffering from a data problem; they’re suffering from a context problem. Funnel data captures activity but fails to explain buyer movement, decay, or momentum. This blog breaks down how context engineering transforms scattered signals into a unified, predictive model of your pipeline, revealing what’s accelerating, what’s at risk, and what’s coming next.

Keep Your GTM Teams Strong with Data that’s Always Clean and Usable!

RevSure’s Data Hygiene & Maintenance features guarantee precise insights, reliable predictions, and spot-on decisions, minimizing the chances of error and keeping your strategies on target every time.

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