Optimize Accuracy & Consistency

Data Management & Maintenance

A solid data foundation is key for any attribution initiative. Ensure the accuracy and reliability of your GTM data with RevSure’s comprehensive Data Management & Maintenance capabilities. From data validation to cleansing and deduplication, our platform equips your teams with the features and functionalities to maintain high-quality, actionable data.

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Comprehensive Data Hygiene & Validation for Unmatched Accuracy

Data Validation

RevSure's AI-powered recommendation engine delivers prioritized lead and account lists based on pipeline conversion propensities. Deal/lead owners get daily or weekly updates on top leads/ opportunities to focus on.

Features:

Pre-check CRM data such as leads, opportunities, campaigns, and more.

Ensure the accuracy of data in RevSure as well as other platforms at any point in time.

Supports multiple CRMs, marketing automation platforms, ABM solutions, and more.

Data Enrichment

Incomplete or outdated data can hinder your marketing and sales efforts. Our Data Enrichment module automates the process of filling in missing information and ensures that your data remains fresh and reliable. RevSure integrates with leading B2B enrichment and intent data to keep your data up-to-date both within RevSure and your CRM systems.

Features:

Automate data enrichment to fill in missing fields and update information in RevSure and your CRM systems.

Seamless integrations with Apollo, 6sense, RB2B, DemandBase, ZoomInfo, and more.

Eliminate stale data and maintain accurate records across.

Data Cleansing & Deduplication

Duplicate records can cause discrepancies in reporting and attribution. Our AI-powered entity resolution system helps resolve duplicate records that may arise from syncing data across multiple systems, ensuring accurate attribution results.

Features:

AI-driven entity resolution to manage duplicate records across CRM systems

Customizable configurations for leads, accounts, and campaigns.

Deduplication and linking capabilities to manage primary and secondary data sources.

Advanced matching algorithms for fuzzy and exact matches.

Data Maintenance

Our data maintenance and integrity reports give you the power to continuously monitor and improve the quality of your data. With comprehensive checks, you can evaluate lead, contact, opportunity, and campaign data to ensure full coverage and reporting sufficiency.

Features:

Validate no. of leads, contacts, opportunities, and campaigns, along with records with no associations, owners, and other criteria.

Drill-down capabilities into metrics such as lead-account associations and UTM campaign coverage.

Custom filtering options to analyze specific data sources, time frames, and dimensions.

Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Pipeline

10 Real Funnel Leaks and How RevSure Helps You Plug Them

Still missing pipeline goals despite solid campaigns and active SDRs? The culprit might be silent funnel leaks, small, overlooked gaps draining revenue at every stage. This blog uncovers 10 common breakdowns GTM teams face and shows how RevSure helps you spot and stop them before it’s too late. Don’t just optimize, de‑leak your funnel.

AI

From Intelligence to Action: The 3 Stages of AI Transformation in Marketing

Struggling to turn marketing data into real impact? Discover the 3 stages of AI maturity, from insights to intelligent action, that are redefining how GTM teams operate. In this blog, RevSure CEO Deepinder Singh Dhingra outlines a clear path to Agentic AI and real-time execution. If dashboards aren’t driving results, it’s time to upgrade your system.

AI

The Role of Generative AI in Shaping Today’s B2B Procurement Cycles

Generative AI is now central to B2B purchasing—89% of buyers use it to research, compare, and build internal cases before ever speaking to sales. This blog unpacks how GenAI is reshaping buyer journeys, compressing funnels, and hiding early intent from marketers. It offers strategies for creating content that’s both AI-readable and impactful, and explains how tools like RevSure help track unseen influence and optimize for the AI-assisted path to purchase.

Keep Your GTM Teams Strong with Data that’s Always Clean and Usable!

RevSure’s Data Hygiene & Maintenance features guarantee precise insights, reliable predictions, and spot-on decisions, minimizing the chances of error and keeping your strategies on target every time.

See a demo

Data Management & Maintenance

Comprehensive Data Hygiene & Validation for Unmatched Accuracy

Data Validation

Features:

Data Enrichment

Features:

Data Cleansing & Deduplication

Features:

Data Maintenance

Features:

AI-Driven Data Integrity for GTM Precision

The Latest Resources from RevSure

10 Real Funnel Leaks and How RevSure Helps You Plug Them

From Intelligence to Action: The 3 Stages of AI Transformation in Marketing

The Role of Generative AI in Shaping Today’s B2B Procurement Cycles

Keep Your GTM Teams Strong with Data that’s Always Clean and Usable!