Easily gain insight, beyond first or last touch, with built-in advanced Markov Chain modeling, so you can adjust your campaigns, channel or lead source mix to optimize your marketing results each quarter and year.
Understand which channels have the highest conversion rates at each stage of the funnel, from lead to closed won.
Focus on one channel to understand its composition and which demographics it’s performing the best with.
Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.
Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.