How do you measure and increase the health of your pipeline generation? Find out in our latest whitepaper.

Understand Attribution and Journey through Funnel Conversions

With our data integrations and insights into buyer touchpoints, you are able to understand which channels convert at what stage in the funnel. Additionally, you are able to map out the conversion path through these touchpoints.
Maximize the ROI of your demand generation campaigns

Adjust your marketing mix with the
full-funnel in mind

Easily gain insight, beyond first or last touch, with built-in markov chain modeling, so you can adjust your campaigns, channel or lead source mix to optimize your marketing results each quarter and year.

Learn Which Channels are Highest Converting through the Funnel

Understand which channels have the highest conversion rates at each stage of the funnel, from lead to closed won.

Maximize campaign ROI
Deep-Dive into each Channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Uncover the tactics that generate pipeline
Understand the Common Paths Buyer’s Take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

Improve marketing spend efficiency
See Lead Journey’s by Buying Stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

Analyze marketing attribution
Learn which channels are highest converting through the funnel

Understand which channels have the highest conversion rates at each stage of the funnel, from lead to closed won.

Deep-dive into each channel

Focus on one channel to understand its composition and which demographics it’s performing the best with.

Understand the common paths buyer’s take

Craft your campaigns based on the most effective conversion paths from previous buyers, based on conversion to pipeline.

See lead journey’s by buying stage

Map the touchpoints to buying stages for each lead, understanding which efforts resulted in the highest engagement and contribution to pipeline.

AI lead recommendations