Product

Data Harmonization - Data Platform

Resolve. Enrich. Link.

RevSure unifies campaigns, leads, contacts, and accounts across CRM, MAP, ad platforms, and enrichment sources. Deterministic + probabilistic algorithms resolve duplicates and broken linkages, enrichment fills missing context through multi-provider flows, and entity resolution ensures your funnel runs on governed, attribution-ready data.

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The Foundation of Full-Funnel Truth

Govern every touchpoint, channel, and record with consistent taxonomy, linkage, and enrichment, so reporting and forecasting stay transparent and reliable.

Taxonomy & Data Definition

Standardize how channels, touchpoints, and funnel stages are classified across systems using:

Channel classification logic that analyzes UTM parameters, referral data, and campaign attributes
Timestamp-based merging to combine related activities such as page visits, form fills, and Salesforce campaign entries into a single attribution touchpoint
Custom or Derived dimensions such as Offer Type, Buying Stage, Persona Targeted, Channel Sub-type, Campaign Influence Score, and more.
Consistent funnel stage mapping from anonymous activity through MQL, SQL, Opportunity, and Closed Won

This ensures every interaction is classified once, merged accurately, and mapped consistently to funnel stages, delivering clear attribution and simplified reporting.

Data Linkage

Connect fragmented data across CRM, MAP, and ad platforms using:

Deterministic matching on strong identifiers (email, domain, IDs).
Probabilistic models that evaluate similarity scores across multiple fields.
Fuzzy matching to resolve variations (misspellings, format differences).
Exact matching for strict cases where precision is mandatory.

This ensures campaign, lead, and account records are harmonized into a single, governed dataset, removing over-counting and under-reporting in attribution models.

Entity Resolution

RevSure’s Entity Resolution Framework provides:

Multiple configurations by leads, accounts, or campaigns, with customizable dimensions and source system hierarchies.
Filters, probability thresholds, and clustering algorithms for duplicate detection with manual overrides and reversion options.
Automated sync ensures systems stay continuously deduplicated.
Audit logs maintain full transparency and compliance.

The framework leverages advanced matching & merging algorithms combining deterministic joins, probabilistic scoring, and cluster-based resolution to keep enterprise data clean and accurate.

Data Enrichment

RevSure augments records with person- and account-level intelligence from a multi-provider ecosystem using:

Missing enrichment to fill null fields without overwriting verified data.
Delta enrichment to enrich only new inbound records post-sync.
Bulk enrichment to backfill historical datasets at scale.
Waterfall enrichment to cascade queries across providers until coverage is maximized.
Update enrichment to detect and refresh stale or outdated fields

Signals include de-anonymized web traffic, social engagement, job postings, new hires, funding events, financial data, technographics, geo information, and strategic initiatives. Provider ecosystem includes MixRank, People Data Labs, Limadata, BitScale, 6sense, Apollo, RB2B, 5x5Coop, and Autobound.

Governed Accuracy & Transparency

RevSure ensures every resolution and enrichment step is transparent and compliant using:

Probability models that underpin matching decisions and weight fields by importance.
Manual overrides that allow human review when algorithms flag low-confidence matches
Reversion controls that safeguard against unintended merges
Detailed reports that track clusters resolved, overrides applied, and enrichment coverage improvements over time

This governance framework provides GTM teams with greater confidence that their attribution, enrichment, and forecasting are based on reliable, auditable data.

See RevSure’s Features in Action

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

BigID Customer Story - Deciphering the Marketing Funnel

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

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The Foundation of RevSure’s Full Funnel AI

Data Platform

Unifies every GTM signal into a governed data graph for end-to-end funnel visibility.

Data Hygiene

Cleans, deduplicates, and enriches records so your decisions are powered by trustworthy data.

AI Engine

Predicts pipeline, optimizes spend, and delivers next-best actions across the revenue funnel.

Not just clean data. Revenue-ready data.

RevSure delivers one governed layer for Data Linkage, Data Enrichment, and Entity Resolution, combining deterministic joins, probabilistic algorithms, enrichment workflows, and transparent governance. The result: accurate attribution, complete records, and confident pipeline forecasting across distributed enterprise systems.

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