Introducing Data Enrichment Configuration: Multi-Vendor Enrichment Built for Modern GTM Teams

Revenue teams today move fast, but even the strongest GTM strategy can break down when the underlying data isn’t complete or consistent. Missing firmographics, outdated contact details, and fragmented enrichment processes create friction across the funnel. Leads can’t be prioritized properly, routing becomes unreliable, and downstream workflows in sales and marketing lose effectiveness.

To solve this, RevSure is introducing Data Enrichment Configuration, a powerful way to configure multi-vendor enrichment workflows with defined waterfall logic, control vendor sequencing, and write enriched attributes directly back into systems like Salesforce and HubSpot.

This feature is designed to help teams build more complete and consistent contact records that actively power prioritization, routing, and downstream GTM execution.

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The Challenge with Traditional Enrichment

Most organizations don’t rely on a single enrichment provider. One vendor might be strong in company size and industry coverage, another in role accuracy or contact verification, and another in intent or technographics. Over time, enrichment becomes fragmented across tools and teams.

The result is a patchwork of enrichment logic: different vendors queried in different places, inconsistent attribute values across systems, and manual processes that are difficult to scale. Even when enrichment exists, it often fails to show up where it matters most, inside the systems that sales, marketing, and RevOps teams rely on every day.

Data Enrichment Configuration brings order to this chaos by centralizing enrichment orchestration inside RevSure. Instead of enrichment being handled as one-off integrations or isolated workflows, teams can define enrichment logic once and apply it consistently across their GTM motion.

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How Data Enrichment Configuration Works

At its core, Data EnrichmentConfiguration allows teams to build multi-vendor enrichment workflows that run in a defined sequence. Rather than choosing a single source, organizations can combine vendors strategically to maximize coverage and accuracy.

RevSure introduces waterfall logic that gives teams full control over vendor sequencing. Users can determine which vendor runs first, what happens when specific attributes are missing, and when the workflow should move to the next provider. This ensures enrichment happens efficiently, avoids unnecessary vendor calls, and improves overall data quality.

Common enrichment patterns include:

• Querying a primary vendor for core firmographics
• Falling back to a secondary vendor when attributes are missing
• Escalating to additional sources only when needed

By making enrichment deterministic and governed, RevSure helps teams reduce redundancy while increasing record completeness.

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Enrichment That Flows Into Salesforce and HubSpot

Enrichment is only valuable if it becomes actionable. Data Enrichment Configuration ensures enriched attributes don’t stay locked inside a separate platform, but are written directly back into downstream systems such as Salesforce and HubSpot.

This creates a true system of record where enriched contact data is immediately available to power GTM workflows. Lead scoring models can use enriched firmographics, routing rules can rely on accurate role and company data, and sales teams can engage prospects with greater context.

Instead of enrichment being an isolated data exercise, it becomes a live input into the tools that drive pipeline creation and revenue execution.

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Why Complete and Consistent Records Matter

The real value of enrichment isn’t just adding more fields; it’s enabling better decisions across the revenue engine. When enrichment is configured properly, teams can execute GTM motions with greater precision and confidence. With consistent, enriched records, organizations unlock:

• More accurate prioritization of high-fit leads and accounts
• Faster and cleaner routing across territories and teams
• Improved segmentation for marketing and lifecycle workflows
• Higher-quality pipeline driven by better data inputs

Without a strong enrichment foundation, even the most advanced automation and AI-driven workflows are operating on incomplete information.

RevSure makes it easy to configure enrichment workflows directly within the platform. Users can access this feature by navigating to:

Data Hub → Configuration → Contacts Enrichment

From there, teams can define vendors, sequencing logic, attribute mapping, and CRM writeback behavior in one centralized configuration layer.

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A Stronger Data Foundation for GTM Execution

Enrichment shouldn’t be fragmented, manual, or inconsistent. It should be governed, repeatable, and deeply connected to the systems that power revenue.

With Data Enrichment Configuration, RevSure enables teams to orchestrate enrichment across multiple vendors, apply waterfall logic with sequencing control, and ensure enriched attributes flow seamlessly into Salesforce, HubSpot, and downstream GTM workflows.