Pipeline
Marketing & Sales Unity: Turning Marketing from Cost Center to Revenue Engine
In today’s fastest-growing B2B companies, marketing and sales are no longer siloed—they operate as a unified revenue team with shared goals, processes, and accountability. This blog explores how breaking down the walls between the two transforms marketing from a perceived cost center into a powerful revenue engine. Learn why true alignment fuels faster growth, improves buyer experience, and creates a predictable, efficient path to revenue.