Marketing
From Noise to Insight: Relationship Analysis in B2B Marketing Mix Modeling
Despite managing 20+ tools, B2B marketers still struggle to prove ROI because attribution alone doesn’t reveal how tactics actually work together. This blog introduces Marketing Relationship Analysis within Marketing Mix Modeling, a data-driven approach to uncover interdependencies across channels and campaigns. Learn how RevSure helps you identify synergies, lag effects, and diminishing returns, so you can optimize budgets with confidence.