Predictive AI Engine

AI-Powered Precision Built for Complex B2B GTM Motion

Forget about sifting through charts or tables—get actionable insights instantly. Bringing together the best of Marketing Mix and Touch-Based Attribution approach, along with Predictive AI and Generative AI, the RevSure AI engine delivers precise, actionable recommendations to elevate marketing performance and optimize strategies across channels.

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Over 20

Interconnected Predictive
‍AI Models Working in Tandem

Pipeline & Forecasting

Pipeline Projection Model
Demand Generation Potential Model
Macro Forecasting Methodology
Opportunity Push Model
Opportunity Pull Model

Account & Lead Intelligence

AI-based Account Prioritization Mode
Base Fit Propensity Model
3-Month Propensity Model
Lead Propensity Model
Opportunity Propensity Model
Opportunity Size Prediction Model

Product & Revenue Insights

Product Prediction Model
Opportunity Value Prediction (Revenue Projection) Model
Product–Opportunity Association Model
Booking Readiness Model

Attribution & Marketing Effectiveness

Markov Chain–based Multi-Touch Attribution (MTA)
Campaign Performance Prediction Engine
Marketing Mix Modeling (MMX)
Statistical Incrementality & Lift Analysis
Multi-Variate Causal Impact Model

Pipeline Projection Model
Demand Generation Potential Model
Macro Forecasting Methodology
Opportunity Push Model
Opportunity Pull Model

AI-based Account Prioritization Model
Base Fit Propensity Model
3-Month Propensity Model
Lead Propensity Model
Opportunity Propensity Model
Opportunity Size Prediction Model

Product Prediction Model
Opportunity Value Prediction (Revenue Projection) Model
Product–Opportunity Association Model
Booking Readiness Model

Markov Chain–based Multi-Touch Attribution (MTA)
Campaign Performance Prediction Engine
Marketing Mix Modeling (MMX)
Statistical Incrementality & Lift Analysis
Multi-Variate Causal Impact Model

Auto-trained and Customized For Your Unique Data and GTM strategy

Multi-Level AI Engine

Our AI Engine analyzes hundreds of attributes at the record level for Leads, Accounts, and Opportunities to predict conversion probabilities. It combines these results with multiple macro-level models that capture high-level trends to project pipeline and booking readiness for future quarters.

Predictive Pipeline Propensity

Our AI-based scoring engine assigns a probability to each Lead, Account, and Opportunity, predicting their conversion propensity to Pipeline and Booking. This allows our customers to prioritize and focus on the top Leads, Accounts, and Opportunities, enhancing efficiency and effectiveness.

Multi-Touch Attribution

Our Multi-Touch AI Attribution model evaluates the significance of each touchpoint and attributes every conversion stage in the funnel. This approach provides comprehensive insights into the conversion process and helps predict the next-best action for each lead at the campaign level.

Multivariate Marketing Mix Regression

Understand how your marketing channels contribute to Pipeline and Revenue. Our AI model calculates the impact of various marketing channels, such as Google, LinkedIn, and MetaAds, on revenue forecasts compared to other events in the buyer journey.

Predictive Campaign Performance

RevSure connects full-funnel campaign attribution data with Lead and Opportunity level conversion propensities to predict the future potential of your campaigns and their overall projected ROI. This insight empowers you to make informed decisions on which campaigns to pause and which ones to double down on.

Incrementality & Causal Impact Analysis

RevSure’s Incrementality Testing, including Pre-Post, Lift, and Causal Impact analysis, helps you measure the true effect of any marketing activity. Determine if conversions were truly driven by the campaign or would have happened anyway, so you can validate ROI and optimize spend with confidence.

Transform Data Overload into Clear Insights with RevSure

RevSure's auto-trained AI engine aligns with your unique data and go-to-market strategy, analyzing hundreds of attributes at the record level to project future pipeline and booking readiness. By integrating macro-level trends, it provides a comprehensive view, enabling proactive and informed decision-making.

Fuel GTM Decision-making with RevSure AI

The RevSure AI Engine™ drives your Go-To-Market (GTM) strategy by powering campaign performance predictions, recommending optimal campaign spend reallocations, identifying the next best touchpoints, and assessing pipeline health and booking potential. You can get the most out of your marketing efforts, resulting in a remarkable 3x to 5x return on investment within the first year.

GTM Contributions

Assess and predict the impact of various marketing channels on revenue forecasts and buyer journey.

Next-best Action

Leverage attribution and conversion paths to determine the next best action for leads to enhance conversions.

Pipeline Projections

Identify the factors driving win rates, focus on quality opportunities, and analyze your pipeline composition.

Lead and Account Prioritization

Focus on the top leads and accounts with our AI-powered scoring engine.

Campaign Reallocations

Optimize marketing spend by reallocating funds to high-impact campaigns with performance forecasts.

RevSure Reli

Your Gen AI Chatbot in Slack

RevSure Reli combines Generative AI and GTM data to elevate your marketing and sales performance directly within Slack. Instantly obtain answers to business questions, share insights for quicker decision-making, and benefit from AI-driven insights and recommendations. Save time and effort with automated summaries and reports, maintaining productivity without leaving your workspace.

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RevSure Deep Funnel Attribution & Insights

Get comprehensive insights into every lead source, campaign, and channel with our AI-powered solution. Decode the deep funnel, map every touchpoint, and identify the best conversion paths to optimize your marketing efforts and scale high-performing campaigns. Gain an in-depth understanding of buyer journeys, enabling you to keep them engaged.

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See RevSure’s Features in Action

Overhaul Customer Story - Leveraging RevSure for Unified Pipeline Management and Hypergrowth

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights From Their Data

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

BigID Customer Story - Deciphering the Marketing Funnel

What are the best performing marketing campaigns, and how are they trending quarter? Which A/B tests are actually accelerating opportunities?

RevSure Agent Hub- Team of AI Agents for GTM Execution

How to get GTM answers, fast with RevSure Reli

Configuring Your Agent in RevSure Agent Hub

Social Selling with RevSure Reli Assist

Resources

The Latest Resources from RevSure

Stay up to date with the latest industry insights.

Product Features

Introducing RevSure Journey Touchpoint Summary: See How Buyers Move Through Your Funnel Instantly

RevSure’s Journey Touchpoint Summary widget gives teams a clear view of how users progress through key funnel stages like Visitor → Lead and Lead → MQL. It combines visual charts and easy-to-read tables to highlight touchpoint counts, average cycle times, and journey trends. With quick toggles and filters by Account Segment or Company Size, teams can easily spot bottlenecks and prioritise the right actions.

Marketing

Scenario Planning for CMOs: Modeling Spend Changes Before You Commit

This blog explains why CMOs need scenario planning to reduce the risk of reallocating marketing budgets without understanding the downstream impact. It highlights how B2B marketing outcomes are delayed, interconnected, and subject to diminishing returns, making “what-if” decisions difficult with traditional dashboards or attribution. It positions MMX (Marketing Mix Modeling) as the key to forecasting incremental lift, lag effects, and cross-channel dynamics. RevSure’s Scenario Planner is presented as a way to turn budget shifts into confident, modeled decisions.

Product Features

Introducing Funnel Conversion Breakdown: Self-Service Funnel Analytics Inside RevSure

RevSure’s Funnel Conversion Breakdown widget enables teams to analyze how leads, opportunities, or accounts move through the funnel across key segments. With configurable funnel stage comparisons, multi-dimensional breakdowns, and metrics like Conversion % and Velocity, teams can uncover drop-offs, bottlenecks, and performance drivers faster. It’s available directly within the Marketing Performance Dashboard and Funnel Health module for deeper, self-service funnel insights.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel  attribution insights and improve conversions.

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