webinar

The Path To B2B Marketing Contribution Runs Through Optimization

Date: February 13, 2024
Time: 8am PT / 11am ET
Explore effective B2B marketing strategies for a complex buying landscape in our live webinar with experts from Forrester and RevSure.

The landscape of B2B buying is evolving – are your marketing strategies keeping pace? In the traditional B2B marketing world, the focus was on generating a high volume of leads and leaving the rest to the sales team. But times have changed.

Now, B2B marketers are pivotal in driving revenue and assisting buyers throughout their entire journey. It's no longer just about lead generation; it's about being fully accountable for your business's growth targets and proving marketing's vital role in achieving these goals.

Join us for a live webinar with Guest Speaker Ross Graber, Forrester Vice President and Principal Analyst, and RevSure Founder and CEO, Deepinder Singh Dhingra. In this session, they will:

Unveil fresh insights on the evolving dynamics of B2B buying and the new expectations placed on marketing

Explore why traditional concepts of attribution and contribution are giving way to more effective strategies centered around optimizing buyer support

Introduce a groundbreaking model for assessing marketing performance, designed to align with contemporary buying behaviors. This model includes key factors necessary for success in today's market

Don't miss out on this chance to redefine your approach to B2B marketing and learn how to make your marketing efforts more impactful. Save your seat today!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Save My Seat

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.